Diligence memo · auto-generated · as of July 2, 2026
PrimaryData, Inc.
PrimaryData, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
PrimaryData, Inc. operates in Other Technology, based in LOS ALTOS.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
PrimaryData, Inc. has raised $79M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $62M on 2013-10-28.
Most recent recorded round closed around 2017-03-22.
Valuation (modeled)modeled
Provath models PrimaryData, Inc. at approximately $534M (range $64M–$1.4B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.34× the median modeled value of Series C Other Technology companies in 2016–2018 (94 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 20 months.
Last raise 9.3 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round was 3.7× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 96% of Other Technology peers (21302 compared).
Modeled value ranks above 93% of those peers.
Closest niche peers: PhunCoin, Inc., Cfunworld Ltd, Cylance Inc., ACV Auctions Inc., Petuum Holdings, Ltd..
Peoplefiled
13 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.