Companies · Other

Planet Forward Inc.

San Francisco · Other

Diligence memoA one-page analyst read on Planet Forward Inc. — recommendation, valuation, rhythm, risks.
$14.7M
Total raised · real
4
Rounds
4.0×
Latest step-up
Top 19%
Sector rank · raised
Series A
Latest stage · inferred · Tue May 10 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Planet Forward Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.22× the median modeled value of Series A Other companies in 2022–2024 (1135 peers) — value vs value, same stage and era.
Dormant
  • Last raise 4.1 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Planet Forward Inc. is one of 25015 Other companies tracked from San Francisco. By capital raised it ranks in the upper tier (ahead of 82% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
9
Investors (latest)
2019
Year incorporated
2022-05-10
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2020-01-17 Raised $2.1M (real) Modeled valuation $39M (est)$2.1M$39MSeed2020Seed · 2020-07-31 Raised $100K (real) Modeled valuation $1.8M (est)$100K$1.8MSeed2020Pre-Seed · 2020-07-31 Raised $100K (real) Modeled valuation $2.2M (est)$100K$2.2MPre-Seed2020Seed · 2020-12-03 Raised $2.5M (real) Modeled valuation $40M (est)$2.5M$40MSeed2020Series A · 2022-05-10 Raised $10.0M (real) Modeled valuation $86M (est)$10.0M$86MSeries A2022+$100K+$100K+$2.5M+$10.0MCumulative $15M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.1M · 2020
Seed extension$100K · 2020
Bridge · Seed-stage$100K · 2020smaller follow-on
Seed extension$2.5M · 2020
Series A$10.0M · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$86.4M
Base estimate est.
$13.6M
Conservative case
$306.4M
Upside case
$45.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Seed · modeled $39.4M · 2020-01-172020Seed · modeled $1.8M · 2020-07-31Pre-Seed · modeled $2.2M · 2020-07-31Seed · modeled $39.7M · 2020-12-03Series A · modeled $86.4M · 2022-05-102022
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
55%
Survival probability
30% low · 75% high
1.35×/yr
Annual markup
1.70×/yr upside case
4.2 yr
Elapsed time used
4.2 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
7 mo
Avg between rounds
$6.4M/yr
Capital velocity
6.5 yr
On record since
2020
First round
5
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 7.2× above median
This company$14.7M
Sector median$2.0M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.7× above median
This company$10.0M
Sector median$5.7M
Modeled value — vs sector median (estimate, all stages) 4.9× above median
This company$86.4M
Sector median$17.7M

Raised more than 82% of sector peers (real $). Modeled value above 81% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #90 of 1,135.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Ness Well, Inc. · Series A Raised $14.9M · modeled $142.5M (est)Quantori, Inc. · Series A Raised $15.0M · modeled $138.6M (est)Qquv Investments 5, Llc · Series A Raised $15.0M · modeled $135.1M (est)Applause Network TV, Inc. · Series A Raised $15.0M · modeled $135.1M (est)Trustworthy Co · Series A Raised $15.5M · modeled $134.4M (est)DigniFi Holding, Inc. · Series A Raised $24.3M · modeled $134.0M (est)Proventures Capital, Inc. · Series A Raised $14.7M · modeled $133.0M (est)Zenledger, Inc. · Series A Raised $21.6M · modeled $132.1M (est)Gridwise, Inc. · Series A Raised $20.4M · modeled $131.8M (est)Aztec Broadway Ltd Liability Co · Series A Raised $14.0M · modeled $127.7M (est)KABR Jamaica SPE LLC · Series A Raised $14.7M · modeled $126.9M (est)Harmony Musical LLC · Series A Raised $15.0M · modeled $126.3M (est)Planet Forward Inc. (this company) Raised $14.7M · modeled $86.4M (est)Planet Forward Inc.
CompanyStageRaised · realValue · estvs peer med.
Ness Well, Inc.Series A$14.9M$142.5M3.67×
Quantori, Inc.Series A$15.0M$138.6M3.57×
Qquv Investments 5, LlcSeries A$15.0M$135.1M3.48×
Applause Network TV, Inc.Series A$15.0M$135.1M3.48×
Trustworthy CoSeries A$15.5M$134.4M3.46×
DigniFi Holding, Inc.Series A$24.3M$134.0M3.45×
Proventures Capital, Inc.Series A$14.7M$133.0M3.42×
Zenledger, Inc.Series A$21.6M$132.1M3.40×
Gridwise, Inc.Series A$20.4M$131.8M3.39×
Aztec Broadway Ltd Liability CoSeries A$14.0M$127.7M3.29×
KABR Jamaica SPE LLCSeries A$14.7M$126.9M3.26×
Harmony Musical LLCSeries A$15.0M$126.3M3.25×
Planet Forward Inc. this companySeries A$14.7M$86.4M2.22×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.1M2020-01-17$10.6M$39.4M90%
Seed$100K2020-07-31$500K$1.8M90%
Pre-Seed$100K2020-07-31$556K$2.2M90%
Seed$2.5M2020-12-03$12.5M$39.7M90%
Series A$10.0M2022-05-10$45.3M$86.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.1M2020-01-17
    • First recorded raise — entered as Seed.
    • 12 investors on this round.
  2. Seed$100K2020-07-31
    • Came back fast: 6 mo vs the ~11 mo sector norm.
    • Round 21.2× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  3. Pre-Seed$100K2020-07-31
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 1 investor on this round.
  4. Seed$2.5M2020-12-03
    • Came back fast: 4 mo vs the ~11 mo sector norm.
    • Round 25.0× larger than the prior — scaling up.
    • 26 investors on this round.
  5. Series A$10.0M2022-05-10
    • Raised again after 17 mo — slower than the ~11 mo sector norm.
    • Round 4.0× larger than the prior — scaling up.
    • 9 investors on this round.
Intelligence
2022 ~Q4
Modeled next raise · ~7mo cadence
$29.9M
Modeled next size est.range $19.4M$47.8M
4.0×
Last step-up
$6.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Fern Mandelbaum2 other2022-05
Julia Collins1 other2020-01
Registry & provenance

Planet Forward Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1792400
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Fitness Together Holdings, Inc.OtherSeries A$14.7M$83.2Msame sector · same stage
INTELLEFLEX CorpOtherSeries A$14.9M$88.7Msame sector · same stage
Anima Group Inc.OtherSeries A$14.5M$81.0Msame sector · same stage
ED Umbrella Holdings, LLCOtherSeries A$15.0M$84.1Msame sector · same stage
Additech IncOtherSeries A$14.3M$82.2Msame sector · same stage
Klondex Mines LtdOtherSeries A$15.1M$85.3Msame sector · same stage
BullBag CorpOtherSeries A$14.2M$89.9Msame sector · same stage
Hakkoda, Inc.OtherSeries A$14.0M$90.6Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Planet 13 Holdings Inc.OtherSeries C$433.4M85%
Forward Human Inc.Other TechnologySeed$61.5M84%
Forward Partners LLCOtherPre-Seed$3.1M84%
Forward Initiative Inc.Other TechnologySeries A$66.0M84%
Hungry Planet Holdings, Inc.OtherSeries B$241.5M84%
Forwardlane Inc.OtherSeries A$28.8M84%
PlanetRisk, Inc.Other TechnologySeries A$41.6M83%
Planet Fundraiser, LLCOtherSeed$21.0M83%
Frequently asked
How much funding has Planet Forward Inc. raised?
Planet Forward Inc. has raised approximately $14.7M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Planet Forward Inc.'s estimated valuation?
Provath's modeled valuation for Planet Forward Inc. is approximately $86.4M (modeled range $13.6M–$306.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Planet Forward Inc. at?
Planet Forward Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Tue May 10.
What does Planet Forward Inc. do and where is it based?
Planet Forward Inc. operates in the Other sector, based in San Francisco.
Explore related

See where Planet Forward Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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