Companies · Software / Tech
AUSTIN · Software / Tech · refined from filed group “Other Technology”
Diligence memoA one-page analyst read on Place Technology, Inc. — recommendation, valuation, rhythm, risks.→Place Technology, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Place Technology, Inc. is one of 3920 Software / Tech companies tracked from AUSTIN. By capital raised it ranks mid-pack (ahead of 60% of sector peers), and in the long tail by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.
Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.
Benchmarked against 3920 companies in Software / Tech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 60% of sector peers (real $). Modeled value above 8% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #382 of 387.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| SkyBell Technologies, Inc. | Seed | $4.8M | $64.2M | 3.92× |
| BuyerAssist.io, Inc. | Seed | $5.7M | $60.3M | 3.68× |
| Adaptive Surface Technologies, Inc. | Seed | $3.8M | $59.5M | 3.63× |
| Abstract Labs, Inc. | Seed | $3.9M | $57.1M | 3.49× |
| Elixir Lab Usa Inc. | Seed | $3.9M | $56.9M | 3.48× |
| Grounded Technologies, Inc. | Seed | $3.5M | $56.8M | 3.47× |
| Sticky Technologies, Inc./DE | Seed | $3.6M | $54.9M | 3.35× |
| Urban Shipper Technology Inc. | Seed | $4.9M | $54.2M | 3.31× |
| Rabbot Technologies Ltd | Seed | $3.8M | $53.5M | 3.27× |
| Multisig Labs, Inc. | Seed | $3.8M | $53.3M | 3.25× |
| Smartcare Software, Inc. | Seed | $3.5M | $50.1M | 3.06× |
| Determinate Systems, Inc. | Seed | $3.5M | $49.8M | 3.04× |
| Place Technology, Inc. this company | Seed | $6.6M | $1.9M | 0.11× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Seed | $2.0M | 2019-10-01 | $10.0M | $68.0M | 90% |
| Seed | $1.0M | 2020-09-18 | $5.0M | $30.7M | 90% |
| Seed | $1.5M | 2021-01-29 | $7.5M | $38.7M | 90% |
| Pre-Seed | $400K | 2021-01-29 | $2.2M | $12.4M | 90% |
| Seed | $1.9M | 2022-01-14 | $9.4M | $30.9M | 90% |
| Pre-Seed | $975K | 2022-01-14 | $5.4M | $17.9M | 90% |
| Seed | $175K | 2022-12-15 | $875K | $1.9M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Brandon Eugene Metcalf | — | 1 other | 2019-10 |
| KABE SPENCER VANDERBAAN | — | — | 2022-12 |
| KENT ALAN GRAY | — | — | 2019-10 |
| MICHAEL SPENCER TROY | — | — | 2019-10 |
Place Technology, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Tap Systems Inc. | Software / Tech | Seed | $6.5M | $665K | same sector · same stage |
| Lumos Technologies, Inc. | Software / Tech | Seed | $6.1M | $3.0M | same sector · same stage |
| Radwave Technologies Inc. | Software / Tech | Seed | $6.1M | $1.7M | same sector · same stage |
| Versus Systems Inc. | Software / Tech | Seed | $7.8M | $2.2M | same sector · same stage |
| MMS Analytics, Inc. | Software / Tech | Seed | $8.4M | $2.6M | same sector · same stage |
| Generational Equity Labs, Inc. | Software / Tech | Seed | $8.5M | $2.9M | same sector · same stage |
| NatGold Digital Ltd. | Software / Tech | Seed | $5.1M | $2.8M | same sector · same stage |
| Juice Software, Inc. | Software / Tech | Seed | $5.0M | $434K | same sector · same stage |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Site Technologies, Inc. | Software / Tech | Series A | $81.3M | 89% |
| Placer Labs, Inc. | Software / Tech | Series C | $505.3M | 88% |
| Spot-Tech Holdings | Software / Tech | Series B | $7.5M | 86% |
| Whereable Technologies LLC | Software / Tech | Series B | $5.2M | 85% |
| Spatial Systems Inc | Software / Tech | Series B | $586.4M | 85% |
| Work.software, Inc. | Software / Tech | Pre-Seed | $10.9M | 85% |
| Keep Technologies Inc. | Software / Tech | Series A | $89.5M | 85% |
| System Inc. | Software / Tech | Series A | $246.8M | 85% |
See where Place Technology, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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