Companies · Software / Tech

Place Technology, Inc.

AUSTIN · Software / Tech · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Place Technology, Inc. — recommendation, valuation, rhythm, risks.
$6.6M
Total raised · real
5
Rounds
0.2×
Latest step-up
Top 41%
Sector rank · raised
Seed
Latest stage · inferred · Thu Dec 15 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

Place Technology, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.11× the median modeled value of Seed Software / Tech companies in 2022–2024 (387 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.5 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Software / Tech

Place Technology, Inc. is one of 3920 Software / Tech companies tracked from AUSTIN. By capital raised it ranks mid-pack (ahead of 60% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2018
Year incorporated
2022-12-15
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2019-10-01 Raised $2.0M (real) Modeled valuation $68M (est)Seed2019Seed · 2020-09-18 Raised $1.0M (real) Modeled valuation $31M (est)Seed2020Seed · 2021-01-29 Raised $1.5M (real) Modeled valuation $39M (est)Seed2021Pre-Seed · 2021-01-29 Raised $400K (real) Modeled valuation $12M (est)Pre-Seed2021Seed · 2022-01-14 Raised $1.9M (real) Modeled valuation $31M (est)Seed2022Pre-Seed · 2022-01-14 Raised $975K (real) Modeled valuation $18M (est)Pre-Seed2022Seed · 2022-12-15 Raised $175K (real) Modeled valuation $1.9M (est)Seed2022+$1.0M+$1.5M+$400K+$1.9M+$975K+$175KCumulative $7.9M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$2.0M · 2019
Seed extension$1.0M · 2020
Seed extension$1.5M · 2021
Bridge · Seed-stage$400K · 2021smaller follow-on
Seed extension$1.9M · 2022
Bridge · Seed-stage$975K · 2022smaller follow-on
Seed extension$175K · 2022

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.9M
Base estimate est.
$154K
Conservative case
$7.5M
Upside case
$875K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Seed · modeled $68.0M · 2019-10-012019Seed · modeled $30.7M · 2020-09-18Seed · modeled $38.7M · 2021-01-29Pre-Seed · modeled $12.4M · 2021-01-29Seed · modeled $30.9M · 2022-01-14Pre-Seed · modeled $17.9M · 2022-01-14Seed · modeled $1.9M · 2022-12-152022
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
39%
Survival probability
18% low · 61% high
1.61×/yr
Annual markup
2.11×/yr upside case
3.5 yr
Elapsed time used
3.5 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
6 mo
Avg between rounds
$2.0M/yr
Capital velocity
6.8 yr
On record since
2019
First round
7
Rounds on file
How it compares to the market

Benchmarked against 3920 companies in Software / Tech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.4× above median
This company$6.6M
Sector median$4.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.1× of median
This company$175K
Sector median$1.9M
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$1.9M
Sector median$36.6M

Raised more than 60% of sector peers (real $). Modeled value above 8% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #382 of 387.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)SkyBell Technologies, Inc. · Seed Raised $4.8M · modeled $64.2M (est)BuyerAssist.io, Inc. · Seed Raised $5.7M · modeled $60.3M (est)Adaptive Surface Technologies, Inc. · Seed Raised $3.8M · modeled $59.5M (est)Abstract Labs, Inc. · Seed Raised $3.9M · modeled $57.1M (est)Elixir Lab Usa Inc. · Seed Raised $3.9M · modeled $56.9M (est)Grounded Technologies, Inc. · Seed Raised $3.5M · modeled $56.8M (est)Sticky Technologies, Inc./DE · Seed Raised $3.6M · modeled $54.9M (est)Urban Shipper Technology Inc. · Seed Raised $4.9M · modeled $54.2M (est)Rabbot Technologies Ltd · Seed Raised $3.8M · modeled $53.5M (est)Multisig Labs, Inc. · Seed Raised $3.8M · modeled $53.3M (est)Smartcare Software, Inc. · Seed Raised $3.5M · modeled $50.1M (est)Determinate Systems, Inc. · Seed Raised $3.5M · modeled $49.8M (est)Place Technology, Inc. (this company) Raised $6.6M · modeled $1.9M (est)Place Technology, Inc.
CompanyStageRaised · realValue · estvs peer med.
SkyBell Technologies, Inc.Seed$4.8M$64.2M3.92×
BuyerAssist.io, Inc.Seed$5.7M$60.3M3.68×
Adaptive Surface Technologies, Inc.Seed$3.8M$59.5M3.63×
Abstract Labs, Inc.Seed$3.9M$57.1M3.49×
Elixir Lab Usa Inc.Seed$3.9M$56.9M3.48×
Grounded Technologies, Inc.Seed$3.5M$56.8M3.47×
Sticky Technologies, Inc./DESeed$3.6M$54.9M3.35×
Urban Shipper Technology Inc.Seed$4.9M$54.2M3.31×
Rabbot Technologies LtdSeed$3.8M$53.5M3.27×
Multisig Labs, Inc.Seed$3.8M$53.3M3.25×
Smartcare Software, Inc.Seed$3.5M$50.1M3.06×
Determinate Systems, Inc.Seed$3.5M$49.8M3.04×
Place Technology, Inc. this companySeed$6.6M$1.9M0.11×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$2.0M2019-10-01$10.0M$68.0M90%
Seed$1.0M2020-09-18$5.0M$30.7M90%
Seed$1.5M2021-01-29$7.5M$38.7M90%
Pre-Seed$400K2021-01-29$2.2M$12.4M90%
Seed$1.9M2022-01-14$9.4M$30.9M90%
Pre-Seed$975K2022-01-14$5.4M$17.9M90%
Seed$175K2022-12-15$875K$1.9M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$2.0M2019-10-01
    • First recorded raise — entered as Seed.
    • 16 investors on this round.
  2. Seed$1.0M2020-09-18
    • Raised 12 mo later, in step with the ~13 mo sector norm.
    • Round 2.0× smaller than the prior — bridge or down round.
    • 14 investors on this round.
  3. Seed$1.5M2021-01-29
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round 1.5× larger than the prior — scaling up.
    • 26 investors on this round.
  4. Pre-Seed$400K2021-01-29
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.8× smaller than the prior — bridge or down round.
    • 5 investors on this round.
  5. Seed$1.9M2022-01-14
    • Raised 11 mo later, in step with the ~13 mo sector norm.
    • Round 4.7× larger than the prior — scaling up.
    • 19 investors on this round.
  6. Pre-Seed$975K2022-01-14
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.9× smaller than the prior — bridge or down round.
    • 9 investors on this round.
  7. Seed$175K2022-12-15
    • Raised 11 mo later, in step with the ~13 mo sector norm.
    • Round 5.6× smaller than the prior — bridge or down round.
    • 3 investors on this round.
Intelligence
2023 ~Q2
Modeled next raise · ~6mo cadence
$175K
Modeled next size est.range $175K$280K
0.2×
Last step-up
$2.0M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brandon Eugene Metcalf1 other2019-10
KABE SPENCER VANDERBAAN2022-12
KENT ALAN GRAY2019-10
MICHAEL SPENCER TROY2019-10
Registry & provenance

Place Technology, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1790434
SEC CIK
2018
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
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Generational Equity Labs, Inc.Software / TechSeed$8.5M$2.9Msame sector · same stage
NatGold Digital Ltd.Software / TechSeed$5.1M$2.8Msame sector · same stage
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Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Site Technologies, Inc.Software / TechSeries A$81.3M89%
Placer Labs, Inc.Software / TechSeries C$505.3M88%
Spot-Tech HoldingsSoftware / TechSeries B$7.5M86%
Whereable Technologies LLCSoftware / TechSeries B$5.2M85%
Spatial Systems IncSoftware / TechSeries B$586.4M85%
Work.software, Inc.Software / TechPre-Seed$10.9M85%
Keep Technologies Inc.Software / TechSeries A$89.5M85%
System Inc.Software / TechSeries A$246.8M85%
Frequently asked
How much funding has Place Technology, Inc. raised?
Place Technology, Inc. has raised approximately $6.6M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Place Technology, Inc.'s estimated valuation?
Provath's modeled valuation for Place Technology, Inc. is approximately $1.9M (modeled range $154K–$7.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Place Technology, Inc. at?
Place Technology, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Thu Dec 15.
What does Place Technology, Inc. do and where is it based?
Place Technology, Inc. operates in the Software / Tech sector, based in AUSTIN.
Explore related

See where Place Technology, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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