Diligence memo · auto-generated · as of July 2, 2026

Plaay, LLC

Plaay, LLC looks fair against its niche peers and is dormant on financing cadence.

DeprioritizeFinancing has gone silent well past the sector's normal cadence — treat as inactive until outside confirmation of a live operation.

Businessfiled

Plaay, LLC operates in Other Technology, based in BRIARCLIFF MANOR.

No verified homepage on file yet — operating evidence is limited to the public record.

Capital & rounds (filed)filed

Plaay, LLC has raised $234K in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).

Largest single filing: $234K on 2018-03-12.

Most recent recorded round closed around 2018-03-12.

Valuation (modeled)modeled

Provath models Plaay, LLC at approximately $9.9M (range $153K–$112M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.

Read: Fair. Modeled value is 0.73× the median modeled value of Pre-Seed Other Technology companies in 2016–2018 (1237 peers) — value vs value, same stage and era. Within the normal band (73% of peer median) for its niche.

Financing rhythm & timingmixed

Last raise 8.3 yr ago; this sector typically re-raises about every 13 months.

Only one round on record and long silent — often defunct, acquired, or gone quiet.

Comparablesmixed

Capital scale ranks ahead of 9% of Other Technology peers (21302 compared).

Modeled value ranks above 23% of those peers.

Closest niche peers: infaRed Inc., Discover World Ventures, Inc., Demand Bridge, LLC, Summit Resources, LLC, Herb Scout, Inc..

Peoplefiled

1 named person on file across officers, directors and signatories.

Risks & flagsmixed

Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.

No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.