Companies · Retailing

Pinks & Greens, Inc.

FLORHAM PARK · Retailing

Diligence memoA one-page analyst read on Pinks & Greens, Inc. — recommendation, valuation, rhythm, risks.
$1.2M
Total raised · real
2
Rounds
0.1×
Latest step-up
Top 56%
Sector rank · raised
Seed
Latest stage · inferred · Mon Nov 27 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

Pinks & Greens, Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.07× the median modeled value of Seed Retailing companies in 2016–2018 (115 peers) — value vs value, same stage and era.
Dormant
  • Last raise 8.6 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Pinks & Greens, Inc. is one of 2347 Retailing companies tracked from FLORHAM PARK. By capital raised it ranks mid-pack (ahead of 45% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
3
Investors (latest)
2015
Year incorporated
2017-11-27
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2016-09-14 Raised $1.1M (real) Modeled valuation $7.1M (est)$1.1M$7.1MSeed2016Seed · 2017-11-27 Raised $126K (real) Modeled valuation $795K (est)$126K$795KSeed2017+$126KCumulative $1.2M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.1M · 2016
Seed extension$126K · 2017

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$795K
Base estimate est.
$102K
Conservative case
$6.2M
Upside case
$630K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $7.1M · 2016-09-142016Seed · modeled $795K · 2017-11-272017
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
8.6 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
14 mo
Avg between rounds
$1.0M/yr
Capital velocity
9.8 yr
On record since
2016
First round
2
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.8× of median
This company$1.2M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.1× of median
This company$126K
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$795K
Sector median$5.8M

Raised more than 45% of sector peers (real $). Modeled value above 9% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #115 of 115.

This companyCohort peer
$100K$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)BeautyCon Media, Inc. · Seed Raised $4.0M · modeled $25.2M (est)Beaufort Buligo LP · Seed Raised $3.9M · modeled $24.5M (est)Emagine Frankfort Llc · Seed Raised $3.9M · modeled $24.4M (est)VJCS Holdings, Inc. · Seed Raised $3.8M · modeled $23.7M (est)Indie Lee & Co., Inc. · Seed Raised $3.7M · modeled $23.3M (est)Performance Systems Integration, LLC · Seed Raised $3.7M · modeled $23.3M (est)CBF Holdings Inc. · Seed Raised $3.5M · modeled $22.1M (est)DERMAdoctor, LLC · Seed Raised $3.5M · modeled $22.1M (est)Route Four LLC · Seed Raised $3.5M · modeled $22.1M (est)Center For Goods LLC · Seed Raised $3.5M · modeled $22.1M (est)Tot Baby Corp · Seed Raised $6.2M · modeled $21.2M (est)JuiceDelivery, LLC · Seed Raised $5.3M · modeled $20.4M (est)Pinks & Greens, Inc. (this company) Raised $1.2M · modeled $795K (est)Pinks & Greens, Inc.
CompanyStageRaised · realValue · estvs peer med.
BeautyCon Media, Inc.Seed$4.0M$25.2M2.22×
Beaufort Buligo LPSeed$3.9M$24.5M2.16×
Emagine Frankfort LlcSeed$3.9M$24.4M2.15×
VJCS Holdings, Inc.Seed$3.8M$23.7M2.08×
Indie Lee & Co., Inc.Seed$3.7M$23.3M2.05×
Performance Systems Integration, LLCSeed$3.7M$23.3M2.05×
CBF Holdings Inc.Seed$3.5M$22.1M1.94×
DERMAdoctor, LLCSeed$3.5M$22.1M1.94×
Route Four LLCSeed$3.5M$22.1M1.94×
Center For Goods LLCSeed$3.5M$22.1M1.94×
Tot Baby CorpSeed$6.2M$21.2M1.87×
JuiceDelivery, LLCSeed$5.3M$20.4M1.80×
Pinks & Greens, Inc. this companySeed$1.2M$795K0.07×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.1M2016-09-14$5.6M$7.1M90%
Seed$126K2017-11-27$630K$795K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.1M2016-09-14
    • First recorded raise — entered as Seed.
    • 12 investors on this round.
  2. Seed$126K2017-11-27
    • Raised 14 mo later, in step with the ~13 mo sector norm.
    • Round 8.9× smaller than the prior — bridge or down round.
    • 3 investors on this round.
Intelligence
2019 ~Q1
Modeled next raise · ~14mo cadence
$126K
Modeled next size est.range $126K$202K
0.1×
Last step-up
$1.0M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Jay Levy1 other2016-09
Kim Pasquino1 other2016-09
Allison Dorst2016-09
Registry & provenance

Pinks & Greens, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1625447
SEC CIK
2015
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Groove Nutrition Ltd.RetailingSeed$1.2M$1.0Msame sector · same stage
FastEquation, Inc.RetailingSeed$1.9M$537Ksame sector · same stage
Bettering CoRetailingSeed$1.9M$693Ksame sector · same stage
Waka Coffee, Inc.RetailingSeed$2.2M$1.1Msame sector · same stage
Towerstar Pets LlcRetailingSeed$2.3M$1.2Msame sector · same stage
Investment Diamonds, LLCRetailingSeed$2.4M$1.3Msame sector · same stage
One Golden Thread, PBCRetailingSeed$2.5M$494Ksame sector · same stage
oHHo Holdings, Inc.RetailingSeed$2.6M$905Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Pink Bakery, Inc.RetailingPre-Seed$1.2M89%
Public Produce, LLCRetailingPre-Seed$541K83%
Stewarts Enterprises Holdings Inc.RetailingSeries A$18.7M82%
Plantgem, IncRetailingSeed$7.0M82%
Green Park Snacks, Inc.RetailingSeries A$41.1M82%
eCosmetics, Inc.RetailingSeed$8.6M81%
Botany, Inc.RetailingPre-Seed$735K81%
Seedling Holdings, Inc.RetailingSeries A$3.9M81%
Frequently asked
How much funding has Pinks & Greens, Inc. raised?
Pinks & Greens, Inc. has raised approximately $1.2M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Pinks & Greens, Inc.'s estimated valuation?
Provath's modeled valuation for Pinks & Greens, Inc. is approximately $795K (modeled range $102K–$6.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Pinks & Greens, Inc. at?
Pinks & Greens, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Nov 27.
What does Pinks & Greens, Inc. do and where is it based?
Pinks & Greens, Inc. operates in the Retailing sector, based in FLORHAM PARK.
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