Diligence memo · auto-generated · as of July 2, 2026
PetPlate, Inc.
PetPlate, Inc. looks under-valued against its niche peers and is at-risk on financing cadence.
Businessfiled
PetPlate, Inc. operates in Other, based in New York.
Sector still resolves to a broad 'Other' bucket, so operating comparables below are weaker than for a tightly-classified peer.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
PetPlate, Inc. has raised $32M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $16M on 2021-12-03.
Most recent recorded round closed around 2023-08-04.
Valuation (modeled)modeled
Provath models PetPlate, Inc. at approximately $2.3M (range $750K–$5.0M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.01× the median modeled value of Series B Other companies in 2022–2024 (465 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 5 months.
Last raise 2.9 yr ago; this sector typically re-raises about every 11 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
The last round was 31.4× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 90% of Other peers (25015 compared).
Modeled value ranks above 14% of those peers.
Closest niche peers: Ever/Body, Inc., Financeware Holdings LLC, American Cricket Enterprises Inc., Xlerate Ultimate Holdings, Lp, MDME Ultimate Holdings, LP.
Peoplefiled
9 named people on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
Broad sector classification weakens peer comparison.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.