Diligence memo · auto-generated · as of July 2, 2026

Permutive, Inc.

Permutive, Inc. looks fair against its niche peers and is dormant on financing cadence.

DeprioritizeFinancing has gone silent well past the sector's normal cadence — treat as inactive until outside confirmation of a live operation.

Businessfiled

Permutive, Inc. operates in Other, based in New York, England, United Kingdom. Rebuilding data in advertising to protect privacy

Sub-sector tags: Privacy, Advertising.

Sector still resolves to a broad 'Other' bucket, so operating comparables below are weaker than for a tightly-classified peer.

Capital & rounds (filed)filed

Permutive, Inc. has raised $95M in disclosed capital across 3 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).

Largest single filing: $87M on 2021-10-08.

Most recent recorded round closed around 2021-10-08.

Valuation (modeled)modeled

Provath models Permutive, Inc. at approximately $1.2B (range $335M–$2.6B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.

Read: Fair. Modeled value is 1.41× the median modeled value of Series C Other companies in 2019–2021 (190 peers) — value vs value, same stage and era. Within the normal band (141% of peer median) for its niche.

Financing rhythm & timingmixed

Historic cadence: a new round about every 39 months.

Last raise 4.7 yr ago; this sector typically re-raises about every 11 months.

Silent for over 3× the sector's normal cadence.

The last round stepped up 11.5× from the prior — scaling.

Comparablesmixed

Capital scale ranks ahead of 96% of Other peers (25015 compared).

Modeled value ranks above 97% of those peers.

Closest niche peers: Lonnie Ray Williams Jr Trust, Ault Life Sciences, Inc., Watchtower Topco, LLC, Watchtower Management Holdco, LLC, Alphaeon 1 LLC.

Peoplefiled

5 named people on file across officers, directors and signatories.

Risks & flagsmixed

Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.

Broad sector classification weakens peer comparison.

No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.