Companies · Fintech
San Francisco · CA, USA · Fintech · founded 2016 · https://www.pennyapp.io
Diligence memoA one-page analyst read on Penny — recommendation, valuation, rhythm, risks.→Penny: limited disclosed financing to assess.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
Penny is one of 1063 Fintech companies tracked from San Francisco, CA, USA, on record since 2016. By capital raised it ranks mid-pack (ahead of 66% of sector peers), and mid-pack by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%
operates a technology-led product inferred from public copy
Grounded in: “You are a venture analyst”
Penny makes keeping track of your finances as easy as having a…
Penny is a personal finance app that helps you track your income and spending. Penny accesses your statement history—with your permission—and uses that information to help you manage your finances. Whenever you open the app, she’ll chat with you about your finances: letting you know how you’re doing this month, forecasting where you’ll be next month, giving you a heads up about upcoming bills, or even helping you cancel services you don’t use. Penny makes finances less intimidating and stressful. Many apps have lots of useful features, but they’re often hard to use and time-consuming. Penny automatically organizes your finances, explains them simply and clearly, and tells you what you need to know, when you need to know it.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
No round amounts on record to chart.
No staged rounds to sequence.
Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 1063 companies in Fintech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 66% of sector peers (real $). Modeled value above 66% of peers (estimate).
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| No rounds recorded. | |||||
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Penny is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| 2WB TRADING AS | Fintech | — | — | — | same sector |
| Abacus | Fintech | — | — | — | same sector |
| Abhi | Fintech | — | — | — | same sector |
| Absa Bank | Fintech | — | — | — | same sector |
| Accend | Fintech | — | — | — | same sector |
| Accept.inc (formerly BoardRE) | Fintech | — | — | — | same sector |
| Aer | Fintech | — | — | — | same sector |
| Agent Banking Company | Fintech | Growth/Late | — | — | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Mine The AI personal finance company. | Fintech | — | — | 82% |
| Envelope Budgeting app with built-in banking | Fintech | — | — | 76% |
| Dots 💸 Developer friendly drop in payouts infrastructure | Fintech | — | — | 75% |
| PINA WealthFront of Indonesia | Fintech | — | — | 75% |
| Pry Financials Finance for Founders | Fintech | — | — | 74% |
| Look After My Bills Personal fintech - we optimise your bills, every year, automatically. | Fintech | — | — | 74% |
| Bill.com Holdings, Inc. The AP, AR, and spend & expense solution that lets you create and pay bills, manage expenses, control budgets, and get the credit your business/firm needs to grow. | Fintech | Growth/Late | $46.3B | 73% |
| TAI Control All of Your Investments from a Single App | Fintech | — | — | 73% |
See where Penny sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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