Companies · Retailing

Peet Rivko LLC

BROOKLYN · Retailing

Diligence memoA one-page analyst read on Peet Rivko LLC — recommendation, valuation, rhythm, risks.
$300K
Total raised · real
1
Rounds
1.0×
Latest step-up
Top 82%
Sector rank · raised
Pre-Seed
Latest stage · inferred

Peet Rivko LLC looks under-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.26× the median modeled value of Pre-Seed Retailing companies (1050 peers) — value vs value, same stage and era.
Active
  • No dated round to assess.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Peet Rivko LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
56.5 yr record
Peak capital year was Undated with $900K across 3 filings.
Market position
ahead of 19% of Retailing peers
Capital scale is ahead of 19% of Retailing peers; modeled value is above 3% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in Undated: $900K across 3 filings.
  • Largest single filing was $300K on .
  • Filing rows sum to $900K, while canonical raised total is $300K; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Peet Rivko LLC is one of 2347 Retailing companies tracked from BROOKLYN. By capital raised it ranks in the long tail (ahead of 19% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250K$500K$750K$1.0MPre-Seed · Raised $300K (real) Modeled valuation $450K (est)$300K$450KPre-SeedPre-Seed · Raised $300K (real) Modeled valuation $450K (est)$300K$450KPre-SeedPre-Seed · Raised $300K (real) Modeled valuation $450K (est)$300K$450KPre-Seed+$300K+$300KCumulative $900K

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$300K
Pre-Seed extension$300K
Pre-Seed extension$300K

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$450K
Base estimate est.
$180K
Conservative case
$825K
Upside case
$1.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $450K · Pre-Seed · modeled $450K · Pre-Seed · modeled $450K ·
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
0.0 yr
Elapsed time used
0.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
0 mo
Avg between rounds
Capital velocity
56.5 yr
On record since
1970
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.2× of median
This company$300K
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.9× of median
This company$300K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$450K
Sector median$5.8M

Raised more than 19% of sector peers (real $). Modeled value above 3% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$300K$1.7M$450K90%
Pre-Seed$300K$1.7M$450K90%
Pre-Seed$300K$1.7M$450K90%
Intelligence
Modeled next raise
$300K
Modeled next size est.range $300K$480K
1.0×
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Johanna Peet
Lisa Berg
Registry & provenance

Peet Rivko LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1665902
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
ADB Interests, LLCRetailingPre-Seed$300K$1.3Msame sector · same stage
Batch 22, Inc.RetailingPre-Seed$300K$257Ksame sector · same stage
Commonwealth Coffee Roasters, Inc.RetailingPre-Seed$300K$450Ksame sector · same stage
Elevated Mind & Wellness, LLCRetailingPre-Seed$300K$694Ksame sector · same stage
GLH Holding, Inc.RetailingPre-Seed$300K$450Ksame sector · same stage
Loving Works LlcRetailingPre-Seed$300K$450Ksame sector · same stage
Luxury Garage Sale, LLCRetailingPre-Seed$300K$450Ksame sector · same stage
Oiselle, LLCRetailingPre-Seed$300K$542Ksame sector · same stage
Frequently asked
How much funding has Peet Rivko LLC raised?
Peet Rivko LLC has raised approximately $300K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Peet Rivko LLC's estimated valuation?
Provath's modeled valuation for Peet Rivko LLC is approximately $450K (modeled range $180K–$825K). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Peet Rivko LLC at?
Peet Rivko LLC's latest modeled financing stage is Pre-Seed.
What does Peet Rivko LLC do and where is it based?
Peet Rivko LLC operates in the Retailing sector, based in BROOKLYN.
Explore related

See where Peet Rivko LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

Is this your company?

If you work at Peet Rivko LLC, claim this profile or suggest a correction. We aggregate from public filings, so help us keep your description, website and links accurate.

Is this your company? Update your profile or add contact details — and choose exactly who can reach you. Reviewed before anything is published.