Diligence memo · auto-generated · as of July 2, 2026
Optimizely, Inc.
Optimizely, Inc. looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Optimizely, Inc. operates in AI / ML, based in SAN FRANCISCO, CA, USA. The first all-in-one operating system for marketing
Sub-sector tags: Marketing, ai/ml, saas.
Capital & rounds (filed)filed
Optimizely, Inc. has raised $201M in disclosed capital across 5 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $58M on 2015-09-30.
Most recent recorded round closed around 2019-06-03.
Valuation (modeled)modeled
Provath models Optimizely, Inc. at approximately $2.0B (range $189M–$5.4B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.27× the median modeled value of Series C AI / ML companies in 2019–2021 (6 peers) — value vs value, same stage and era. Within the normal band (127% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 18 months.
Last raise 7.1 yr ago; this sector typically re-raises about every 11 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 22.3× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 98% of AI / ML peers (2067 compared).
Modeled value ranks above 98% of those peers.
Closest niche peers: Unbabel, Inc., Clara Holdings Ltd, Clarity AI, Inc., Jupiter Intelligence, Inc., Apex.AI, Inc..
Peoplefiled
17 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.