Companies · Other Technology

OpenX Software Ltd

PASADENA · Other Technology

Diligence memoA one-page analyst read on OpenX Software Ltd — recommendation, valuation, rhythm, risks.
$54.5M
Total raised · real
3
Rounds
2.6×
Latest step-up
Top 8%
Sector rank · raised
Series B
Latest stage · inferred · Fri Dec 14 2012 00:00:00 GMT+0000 (Coordinated Universal Time)

OpenX Software Ltd looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.31× the median modeled value of Series B Other Technology companies in 2010–2012 (174 peers) — value vs value, same stage and era.
  • Within the normal band (131% of peer median) for its niche.
Dormant
  • Last raise 13.5 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

OpenX Software Ltd is one of 21292 Other Technology companies tracked from PASADENA. By capital raised it ranks among the largest (ahead of 93% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250M$500M$750M$1.0BSeries B · 2011-05-13 Raised $20M (real) Modeled valuation $610M (est)$20M$610MSeries B2011Series B · 2012-02-27 Raised $9.5M (real) Modeled valuation $289M (est)$9.5M$289MSeries B2012Series B · 2012-12-14 Raised $25M (real) Modeled valuation $762M (est)$25M$762MSeries B2012+$9.5M+$25MCumulative $55M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series B$20.0M · 2011
Series B extension$9.5M · 2012
Series B extension$25.0M · 2012

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 25%.

Modeled valuation trajectory
$761.7M
Base estimate est.
$61.3M
Conservative case
$2.9B
Upside case
$139.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Series B · modeled $609.6M · 2011-05-132011Series B · modeled $288.6M · 2012-02-27Series B · modeled $761.7M · 2012-12-142012
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
67%
Survival probability
44% low · 81% high
1.42×/yr
Annual markup
1.72×/yr upside case
6.0 yr
Elapsed time used
13.5 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
10 mo
Avg between rounds
$34.3M/yr
Capital velocity
15.1 yr
On record since
2011
First round
3
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 17× above median
This company$54.5M
Sector median$3.2M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.3× above median
This company$25.0M
Sector median$19.2M
Modeled value — vs sector median (estimate, all stages) 20× above median
This company$761.7M
Sector median$37.3M

Raised more than 93% of sector peers (real $). Modeled value above 95% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #49 of 174.

This companyCohort peer
$100.0M$1.0B$10.0B$10.0M$100.0M$1.0BCapital raised (log)Petra Solar Inc · Series B Raised $40.0M · modeled $1.2B (est)Kinnser Software, Inc. · Series B Raised $39.9M · modeled $1.2B (est)NCP Holding Co · Series B Raised $38.3M · modeled $1.2B (est)Vaddio Holdings, LLC · Series B Raised $37.6M · modeled $1.1B (est)Magic Lamp Corp. · Series B Raised $37.6M · modeled $1.1B (est)Kno, Inc. · Series B Raised $158.1M · modeled $1.1B (est)Solaicx · Series B Raised $36.9M · modeled $1.1B (est)Tora Holdings, Inc. · Series B Raised $36.4M · modeled $1.1B (est)BeachMint, Inc. · Series B Raised $111.4M · modeled $1.1B (est)Hubspot Inc · Series B Raised $80.2M · modeled $1.1B (est)Six Waves Inc. · Series B Raised $35.1M · modeled $1.1B (est)SuccessFactors, Inc. · Series B Raised $35.0M · modeled $1.1B (est)OpenX Software Ltd (this company) Raised $54.5M · modeled $761.7M (est)OpenX Software Ltd
CompanyStageRaised · realValue · estvs peer med.
Petra Solar IncSeries B$40.0M$1.2B2.10×
Kinnser Software, Inc.Series B$39.9M$1.2B2.10×
NCP Holding CoSeries B$38.3M$1.2B2.01×
Vaddio Holdings, LLCSeries B$37.6M$1.1B1.97×
Magic Lamp Corp.Series B$37.6M$1.1B1.97×
Kno, Inc.Series B$158.1M$1.1B1.96×
SolaicxSeries B$36.9M$1.1B1.91×
Tora Holdings, Inc.Series B$36.4M$1.1B1.91×
BeachMint, Inc.Series B$111.4M$1.1B1.90×
Hubspot IncSeries B$80.2M$1.1B1.85×
Six Waves Inc.Series B$35.1M$1.1B1.84×
SuccessFactors, Inc.Series B$35.0M$1.1B1.84×
OpenX Software Ltd this companySeries B$54.5M$761.7M1.31×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series B$20.0M2011-05-13$111.2M$609.6M90%
Series B$9.5M2012-02-27$52.6M$288.6M90%
Series B$25.0M2012-12-14$139.0M$761.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series B$20.0M2011-05-13
    • First recorded raise — entered as Series B.
  2. Series B$9.5M2012-02-27
    • Raised 10 mo later, in step with the ~13 mo sector norm.
    • Round 2.1× smaller than the prior — bridge or down round.
  3. Series B$25.0M2012-12-14
    • Raised 10 mo later, in step with the ~13 mo sector norm.
    • Round 2.6× larger than the prior — scaling up.
Intelligence
2013 ~Q3
Modeled next raise · ~10mo cadence
$66.0M
Modeled next size est.range $42.9M$105.6M
2.6×
Last step-up
$34.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
JON MILLER7 other2011-05
Andrew Braccia6 other2012-12
NINO MARAKOVIC3 other2011-05
BERNARD DALLE2 other2012-12
DAMON REEVE1 other2012-12
James Scott Switzer1 other2011-05
ANDREW Scott BRACCIA2011-05
BERNARD Scott DALLE2011-05
DAMON Scott REEVE2011-05
TIM CADOGAN2011-05
Registry & provenance

OpenX Software Ltd is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1520718
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Integral Ad Science, Inc.Other TechnologySeries B$79.8M$822.3Mnetwork1 shared operator · same sector · same stage
Pentaho CorpOther TechnologySeries B$35.0M$700.5Mnetwork1 shared operator · same sector · same stage
CornershopOther TechnologySeries B$30.1M$639.6Mnetwork1 shared operator · same sector · same stage
VistaraIT, Inc.Other TechnologySeries B$20.0M$609.1Mnetwork1 shared operator · same sector · same stage
MyFitnessPal, Inc.Other TechnologySeries B$18.2M$553.1Mnetwork1 shared operator · same sector · same stage
BGS Holdings, Inc.Other TechnologySeries C$50.0M$1.4Bnetwork1 shared operator · same sector
Authenticated Digital, Inc.Other TechnologySeed$1.5M$51.1Mnetwork2 shared operators · same sector
Prezi, Inc.Other TechnologySeries C$66.3M$1.6Bnetwork1 shared operator · same sector
Frequently asked
How much funding has OpenX Software Ltd raised?
OpenX Software Ltd has raised approximately $54.5M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is OpenX Software Ltd's estimated valuation?
Provath's modeled valuation for OpenX Software Ltd is approximately $761.7M (modeled range $61.3M–$2.9B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is OpenX Software Ltd at?
OpenX Software Ltd's latest modeled financing stage is Series B. Its most recent recorded round closed around Fri Dec 14.
What does OpenX Software Ltd do and where is it based?
OpenX Software Ltd operates in the Other Technology sector, based in PASADENA.
Explore related

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