Companies · Other Technology

MyAlerts Inc.

MINNEAPOLIS · Other Technology

Diligence memoA one-page analyst read on MyAlerts Inc. — recommendation, valuation, rhythm, risks.
$10.9M
Total raised · real
4
Rounds
0.0×
Latest step-up
Top 27%
Sector rank · raised
Series A
Latest stage · inferred · Mon Sep 25 2017 00:00:00 GMT+0000 (Coordinated Universal Time)

MyAlerts Inc. looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.04× the median modeled value of Series A Other Technology companies in 2016–2018 (815 peers) — value vs value, same stage and era.
  • Issuer reports $1M–$5M revenue while modeled below niche peers.
Dormant
  • Last raise 8.8 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

MyAlerts Inc. is one of 21292 Other Technology companies tracked from MINNEAPOLIS. By capital raised it ranks in the upper tier (ahead of 74% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
$1M–$5M
Issuer revenue
Rule 506(b)
Reg D exemption
3
Investors (latest)
2017-09-25
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MPre-Seed · 2013-05-24 Raised $1.0M (real) Modeled valuation $42M (est)Pre-Seed2013Seed · 2014-01-07 Raised $1.2M (real) Modeled valuation $41M (est)Seed2014Seed · 2014-01-07 Raised $2.9M (real) Modeled valuation $97M (est)Seed2014Seed · 2014-01-07 Raised $2.1M (real) Modeled valuation $71M (est)Seed2014Series A · 2015-08-12 Raised $6.8M (real) Modeled valuation $189M (est)Series A2015Series A · 2015-08-12 Raised $5.0M (real) Modeled valuation $139M (est)Series A2015Series A · 2015-08-12 Raised $6.7M (real) Modeled valuation $186M (est)Series A2015Series A · 2017-09-25 Raised $215K (real) Modeled valuation $6.0M (est)Series A2017+$1.2M+$2.9M+$2.1M+$6.8M+$5.0M+$6.7M+$215KCumulative $26M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$1.0M · 2013
Seed$1.2M · 2014
Seed extension$2.9M · 2014
Seed extension$2.1M · 2014
Series A$6.8M · 2015
Series A extension$5.0M · 2015
Series A extension$6.7M · 2015
Series A extension$215K · 2017

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$6.0M
Base estimate est.
$287K
Conservative case
$32.4M
Upside case
$977K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $42.4M · 2013-05-242013Seed · modeled $40.5M · 2014-01-07Seed · modeled $97.3M · 2014-01-07Seed · modeled $71.2M · 2014-01-07Series A · modeled $189.4M · 2015-08-12Series A · modeled $138.7M · 2015-08-12Series A · modeled $186.1M · 2015-08-12Series A · modeled $6.0M · 2017-09-252017
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
54%
Survival probability
29% low · 74% high
1.50×/yr
Annual markup
1.89×/yr upside case
6.0 yr
Elapsed time used
8.8 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
7 mo
Avg between rounds
$2.5M/yr
Capital velocity
13.1 yr
On record since
2013
First round
8
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 3.4× above median
This company$10.9M
Sector median$3.2M
Latest round — vs other Series A rounds in sector (real $, this stage) 0.0× of median
This company$215K
Sector median$5.8M
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$6.0M
Sector median$37.3M

Raised more than 74% of sector peers (real $). Modeled value above 15% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #810 of 815.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0B$1.0M$10.0M$100.0MCapital raised (log)Kaarya LLC · Series A Raised $15.0M · modeled $416.1M (est)VictorOps, Inc. · Series A Raised $36.3M · modeled $416.1M (est)Ephesoft Inc. · Series A Raised $15.0M · modeled $416.1M (est)Stay Alfred, Inc. · Series A Raised $15.0M · modeled $416.1M (est)Rubica, Inc. · Series A Raised $16.6M · modeled $416.1M (est)Resilinc Corp · Series A Raised $15.0M · modeled $416.1M (est)DiCentral Corp · Series A Raised $15.0M · modeled $416.1M (est)Celect, Inc. · Series A Raised $30.1M · modeled $416.1M (est)PocketWatch, Inc. · Series A Raised $16.8M · modeled $416.1M (est)MobileCause, Inc. · Series A Raised $24.6M · modeled $416.1M (est)DynamicAction Holdings, Inc. · Series A Raised $15.0M · modeled $416.1M (est)Bench Accounting, Inc. · Series A Raised $29.9M · modeled $416.1M (est)MyAlerts Inc. (this company) Raised $10.9M · modeled $6.0M (est)MyAlerts Inc.
CompanyStageRaised · realValue · estvs peer med.
Kaarya LLCSeries A$15.0M$416.1M2.60×
VictorOps, Inc.Series A$36.3M$416.1M2.60×
Ephesoft Inc.Series A$15.0M$416.1M2.60×
Stay Alfred, Inc.Series A$15.0M$416.1M2.60×
Rubica, Inc.Series A$16.6M$416.1M2.60×
Resilinc CorpSeries A$15.0M$416.1M2.60×
DiCentral CorpSeries A$15.0M$416.1M2.60×
Celect, Inc.Series A$30.1M$416.1M2.60×
PocketWatch, Inc.Series A$16.8M$416.1M2.60×
MobileCause, Inc.Series A$24.6M$416.1M2.60×
DynamicAction Holdings, Inc.Series A$15.0M$416.1M2.60×
Bench Accounting, Inc.Series A$29.9M$416.1M2.60×
MyAlerts Inc. this companySeries A$10.9M$6.0M0.04×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$1.0M2013-05-24$5.6M$42.4M85%
Seed$1.2M2014-01-07$6.0M$40.5M85%
Seed$2.9M2014-01-07$14.3M$97.3M85%
Seed$2.1M2014-01-07$10.4M$71.2M85%
Series A$6.8M2015-08-12$31.0M$189.4M90%
Series A$5.0M2015-08-12$22.7M$138.7M85%
Series A$6.7M2015-08-12$30.5M$186.1M90%
Series A$215K2017-09-25$977K$6.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$1.0M2013-05-24
    • First recorded raise — entered as Pre-Seed.
    • 14 investors on this round.
  2. Seed$1.2M2014-01-07
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
    • Switched to Rule 506(b) (was Rule 06).
    • 3 investors on this round.
  3. Seed$2.9M2014-01-07
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.4× larger than the prior — scaling up.
    • 23 investors on this round.
  4. Seed$2.1M2014-01-07
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× smaller than the prior — bridge or down round.
    • 18 investors on this round.
  5. Series A$6.8M2015-08-12
    • Raised 19 mo later, in step with the ~13 mo sector norm.
    • Round 3.3× larger than the prior — scaling up.
    • Revenue band moved $0–$1M → $1M–$5M.
    • 32 investors on this round.
  6. Series A$5.0M2015-08-12
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.4× smaller than the prior — bridge or down round.
    • Revenue band moved $1M–$5M → $0–$1M.
    • 3 investors on this round.
  7. Series A$6.7M2015-08-12
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.3× larger than the prior — scaling up.
    • Revenue band moved $0–$1M → $1M–$5M.
    • 29 investors on this round.
  8. Series A$215K2017-09-25
    • Raised again after 25 mo — slower than the ~13 mo sector norm.
    • Round 31.2× smaller than the prior — bridge or down round.
    • 3 investors on this round.
Intelligence
2018 ~Q2
Modeled next raise · ~7mo cadence
$215K
Modeled next size est.range $215K$344K
0.0×
Last step-up
$2.5M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Anthony C. Abena2 other2014-01
Douglas M. Berg1 other2013-05
Peter R. Brasket1 other2013-05
Scott R. Lien1 other2013-05
Daniel J. Frawley2015-08
Jason M. Heltzer2015-08
Lawson M. DeVries2015-08
Paul M. Hanson2014-01
Thomas A. Doering2013-05
Registry & provenance

MyAlerts Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1578576
SEC CIK
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Frequently asked
How much funding has MyAlerts Inc. raised?
MyAlerts Inc. has raised approximately $10.9M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is MyAlerts Inc.'s estimated valuation?
Provath's modeled valuation for MyAlerts Inc. is approximately $6.0M (modeled range $287K–$32.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is MyAlerts Inc. at?
MyAlerts Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Mon Sep 25.
What does MyAlerts Inc. do and where is it based?
MyAlerts Inc. operates in the Other Technology sector, based in MINNEAPOLIS.
Explore related

See where MyAlerts Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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