Diligence memo · auto-generated · as of July 2, 2026
Mettle Shop, LLC
Mettle Shop, LLC looks under-valued against its niche peers and is at-risk on financing cadence.
Businessfiled
Mettle Shop, LLC operates in Consumer / Retail, based in SACRAMENTO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Mettle Shop, LLC has raised $275K in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $275K on 2023-09-26.
Most recent recorded round closed around 2023-09-26.
Valuation (modeled)modeled
Provath models Mettle Shop, LLC at approximately $884K (range $165K–$3.8M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.58× the median modeled value of Pre-Seed Consumer / Retail companies in 2022–2024 (34 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Last raise 2.8 yr ago; this sector typically re-raises about every 15 months.
Past due for a raise versus sector cadence — watch for distress or a bridge.
Comparablesmixed
Capital scale ranks ahead of 79% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 78% of those peers.
Closest niche peers: Gaingels Better Brand 2022 LLC, Magical Brands, Inc., Piermont Brands, Inc., Southern Sky Brands, Llc, Sound Brands LLC.
Peoplefiled
1 named person on file across officers, directors and signatories.
Risks & flagsmixed
Overdue for a raise versus sector norm — distress or bridge risk.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.