Diligence memo · auto-generated · as of July 2, 2026

MarketForce

MarketForce looks under-valued against its niche peers and is dormant on financing cadence.

DeprioritizeFinancing has gone silent well past the sector's normal cadence — treat as inactive until outside confirmation of a live operation.

Businessfiled

MarketForce operates in Fintech, based in Nairobi, Nairobi County, Kenya. The SuperApp for neighbourhood merchants in Africa.

Sub-sector tags: B2B, Fintech, Marketplace, fintech.

Capital & rounds (filed)filed

MarketForce has raised $350K in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Seed (a $1.0M–$4.0M round).

Largest single filing: $350K on 2020-05-26.

Most recent recorded round closed around 2020-05-26.

Valuation (modeled)modeled

Provath models MarketForce at approximately $12M (range $302K–$97M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.

Read: Under-valued. Modeled value is 0.25× the median modeled value of Seed Fintech companies in 2019–2021 (34 peers) — value vs value, same stage and era.

Financing rhythm & timingmixed

Last raise 6.1 yr ago; this sector typically re-raises about every 12 months.

Only one round on record and long silent — often defunct, acquired, or gone quiet.

Comparablesmixed

Capital scale ranks ahead of 68% of Fintech peers (1063 compared).

Modeled value ranks above 74% of those peers.

Closest niche peers: Paymob, Alude Holdings Ltd., Stitch, Chari, Diool.

Risks & flagsmixed

Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.

No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.