Companies · Proptech / Real Estate

Luma Home, Inc.

ATLANTA · Proptech / Real Estate · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Luma Home, Inc. — recommendation, valuation, rhythm, risks.
$19.4M
Total raised · real
2
Rounds
0.6×
Latest step-up
Top 10%
Sector rank · raised
Series A
Latest stage · inferred · Fri May 27 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Luma Home, Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the proptech sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.39× the median modeled value of Series A Proptech / Real Estate companies in 2016–2018 (6 peers) — value vs value, same stage and era.
  • Within the normal band (139% of peer median) for its niche.
Dormant
  • Last raise 10.1 yr ago; this sector typically re-raises about every 14 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Proptech / Real Estate

Luma Home, Inc. is one of 395 Proptech / Real Estate companies tracked from ATLANTA. By capital raised it ranks among the largest (ahead of 91% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2014
Year incorporated
2016-05-27
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries A · 2016-02-23 Raised $13M (real) Modeled valuation $110M (est)$13M$110MSeries A2016Series A · 2016-05-27 Raised $7.0M (real) Modeled valuation $61M (est)$7.0M$61MSeries A2016+$7.0MCumulative $19M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$12.5M · 2016
Series A extension$7.0M · 2016

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$61.2M
Base estimate est.
$9.1M
Conservative case
$332.9M
Upside case
$31.6M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks scaled by the proptech sector profile. Directional, not a quoted figure.

Series A · modeled $110.1M · 2016-02-232016Series A · modeled $61.2M · 2016-05-272016
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
53%
Survival probability
29% low · 72% high
1.24×/yr
Annual markup
1.56×/yr upside case
6.0 yr
Elapsed time used
10.1 yr actual, capped for stale marks
proptech
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
3 mo
Avg between rounds
$75.6M/yr
Capital velocity
10.4 yr
On record since
2016
First round
2
Rounds on file
How it compares to the market

Benchmarked against 395 companies in Proptech / Real Estate. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 6.9× above median
This company$19.4M
Sector median$2.8M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.2× above median
This company$7.0M
Sector median$6.0M
Modeled value — vs sector median (estimate, all stages) 4.4× above median
This company$61.2M
Sector median$13.8M

Raised more than 91% of sector peers (real $). Modeled value above 90% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #2 of 6.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0M$100.0MCapital raised (log)Midgard Self Storage Roswell GA, LLC · Series A Raised $7.2M · modeled $63.3M (est)Home Team Holdings, LLC · Series A Raised $21.0M · modeled $44.0M (est)Hudson Property Partners LLC · Series A Raised $5.0M · modeled $44.0M (est)Midgard Boat & Self Storage, LLC · Series A Raised $4.9M · modeled $43.4M (est)Midgard Self Storage Newberry, LLC · Series A Raised $4.1M · modeled $36.4M (est)Luma Home, Inc. (this company) Raised $19.4M · modeled $61.2M (est)Luma Home, Inc.
CompanyStageRaised · realValue · estvs peer med.
Midgard Self Storage Roswell GA, LLCSeries A$7.2M$63.3M1.44×
Luma Home, Inc. this companySeries A$19.4M$61.2M1.39×
Home Team Holdings, LLCSeries A$21.0M$44.0M1.00×
Hudson Property Partners LLCSeries A$5.0M$44.0M1.00×
Midgard Boat & Self Storage, LLCSeries A$4.9M$43.4M0.99×
Midgard Self Storage Newberry, LLCSeries A$4.1M$36.4M0.83×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$12.5M2016-02-23$56.8M$110.1M90%
Series A$7.0M2016-05-27$31.6M$61.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$12.5M2016-02-23
    • First recorded raise — entered as Series A.
    • 17 investors on this round.
  2. Series A$7.0M2016-05-27
    • Came back fast: 3 mo vs the ~14 mo sector norm.
    • Round 1.8× smaller than the prior — bridge or down round.
    • 1 investor on this round.
Intelligence
2016 ~Q3
Modeled next raise · ~3mo cadence
$7.0M
Modeled next size est.range $7.0M$11.1M
0.6×
Last step-up
$75.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brian O'Malley17 other2016-02
Paul Judge4 other2016-02
Michael Van Bruinisse2016-02
Registry & provenance

Luma Home, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1676540
SEC CIK
2014
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Home Team Holdings, LLCProptech / Real EstateSeries A$21.0M$44.0Msame sector · same stage
Olivet Housing, LLCProptech / Real EstateSeries A$21.5M$27.1Msame sector · same stage
Renew Residential, Inc.Proptech / Real EstateSeries A$21.9M$38.5Msame sector · same stage
B&Z Homes, Inc.Proptech / Real EstateSeries A$16.9M$18.9Msame sector · same stage
Real Estate Business Analytics, Inc.Proptech / Real EstateSeries A$22.5M$7.7Msame sector · same stage
Home EC Inc.Proptech / Real EstateSeries A$16.7M$4.0Msame sector · same stage
Property Meld I, LlcProptech / Real EstateSeries A$24.1M$4.9Msame sector · same stage
Fora Travel, Inc.Other TravelSeries A$18.2M$57.1Mnetwork1 shared operator · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
OTTO Homes, Inc.Proptech / Real EstatePre-Seed$2.5M88%
Home Manager Systems, Inc.Proptech / Real EstatePre-Seed$4.0M87%
Maiden Home, Inc.Proptech / Real EstatePre-Seed$9.8M86%
Abstract Real Estate, Inc.Proptech / Real EstatePre-Seed$6.7M85%
Smart Home HSD, Inc.Proptech / Real EstatePre-Seed$6.7M85%
Hill House Home, Inc.Proptech / Real EstateSeries B$148.7M85%
Home Bay Technologies Inc.Proptech / Real EstateSeries A$9.4M85%
Truly Home Inc.Proptech / Real EstatePre-Seed$2.8M85%
Frequently asked
How much funding has Luma Home, Inc. raised?
Luma Home, Inc. has raised approximately $19.4M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Luma Home, Inc.'s estimated valuation?
Provath's modeled valuation for Luma Home, Inc. is approximately $61.2M (modeled range $9.1M–$332.9M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Luma Home, Inc. at?
Luma Home, Inc.'s latest modeled financing stage is Series A. Its most recent recorded round closed around Fri May 27.
What does Luma Home, Inc. do and where is it based?
Luma Home, Inc. operates in the Proptech / Real Estate sector, based in ATLANTA.
Explore related

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