Companies · Proptech / Real Estate

Lula Smarter Property Maintenance, Inc.

OVERLAND PARK · Proptech / Real Estate · refined from filed group “Other Technology

Diligence memoA one-page analyst read on Lula Smarter Property Maintenance, Inc. — recommendation, valuation, rhythm, risks.
$33.9M
Total raised · real
3
Rounds
10.1×
Latest step-up
Top 6%
Sector rank · raised
Series B
Latest stage · inferred · Mon Dec 09 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Lula Smarter Property Maintenance, Inc. looks fair against its niche peers and is quiet on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the proptech sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.00× the median modeled value of Series B Proptech / Real Estate companies in 2022–2024 (11 peers) — value vs value, same stage and era.
  • Within the normal band (100% of peer median) for its niche.
Quiet
  • Last raise 19 mo ago; this sector typically re-raises about every 14 months.
  • Slightly overdue versus sector cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Proptech / Real Estate

Lula Smarter Property Maintenance, Inc. is one of 395 Proptech / Real Estate companies tracked from OVERLAND PARK. By capital raised it ranks among the largest (ahead of 95% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
21
Investors (latest)
2024-12-09
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MPre-Seed · 2019-01-23 Raised $700K (real) Modeled valuation $9.4M (est)$700K$9.4MPre-Seed2019Seed · 2022-02-14 Raised $3.0M (real) Modeled valuation $20M (est)$3.0M$20MSeed2022Series B · 2024-12-09 Raised $30M (real) Modeled valuation $141M (est)$30M$141MSeries B2024+$3.0M+$30MCumulative $34M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$700K · 2019
Seed$3.0M · 2022
Series B$30.2M · 2024no Series A on file

Stages are modeled from round size (public records carry no series label). No record for: Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$141.3M
Base estimate est.
$72.5M
Conservative case
$232.6M
Upside case
$167.7M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the proptech sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $9.4M · 2019-01-232019Seed · modeled $20.3M · 2022-02-14Series B · modeled $141.3M · 2024-12-092024
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
65%
Survival probability
43% low · 80% high
1.18×/yr
Annual markup
1.43×/yr upside case
1.6 yr
Elapsed time used
1.6 yr actual, capped for stale marks
proptech
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
35 mo
Avg between rounds
$5.8M/yr
Capital velocity
7.4 yr
On record since
2019
First round
3
Rounds on file
How it compares to the market

Benchmarked against 395 companies in Proptech / Real Estate. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 12× above median
This company$33.9M
Sector median$2.8M
Latest round — vs other Series B rounds in sector (real $, this stage) 1.4× above median
This company$30.2M
Sector median$21.1M
Modeled value — vs sector median (estimate, all stages) 10× above median
This company$141.3M
Sector median$13.8M

Raised more than 95% of sector peers (real $). Modeled value above 94% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #6 of 11.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Jarrell Estates TX, LP · Series B Raised $36.6M · modeled $245.2M (est)Eddy Smart Home Solutions Ltd. · Series B Raised $30.4M · modeled $228.7M (est)Home Hospital Newco, Inc. · Series B Raised $32.2M · modeled $171.8M (est)Caraway Home Inc. · Series B Raised $25.0M · modeled $170.7M (est)Hill House Home, Inc. · Series B Raised $28.9M · modeled $148.7M (est)Fractional Homes, Inc. · Series B Raised $17.6M · modeled $124.2M (est)IH Paramour Properties, LLC · Series B Raised $16.0M · modeled $97.6M (est)Captiva Club Apartment Holdings, LLC · Series B Raised $15.2M · modeled $88.0M (est)Inspectify, Inc. · Series B Raised $26.9M · modeled $74.9M (est)Raise Commercial Real Estate, Inc. · Series B Raised $33.0M · modeled $29.9M (est)Lula Smarter Property Maintenance, Inc. (this company) Raised $33.9M · modeled $141.3M (est)Lula Smarter Property Maintenance, Inc.
CompanyStageRaised · realValue · estvs peer med.
Jarrell Estates TX, LPSeries B$36.6M$245.2M1.73×
Eddy Smart Home Solutions Ltd.Series B$30.4M$228.7M1.62×
Home Hospital Newco, Inc.Series B$32.2M$171.8M1.22×
Caraway Home Inc.Series B$25.0M$170.7M1.21×
Hill House Home, Inc.Series B$28.9M$148.7M1.05×
Lula Smarter Property Maintenance, Inc. this companySeries B$33.9M$141.3M1.00×
Fractional Homes, Inc.Series B$17.6M$124.2M0.88×
IH Paramour Properties, LLCSeries B$16.0M$97.6M0.69×
Captiva Club Apartment Holdings, LLCSeries B$15.2M$88.0M0.62×
Inspectify, Inc.Series B$26.9M$74.9M0.53×
Raise Commercial Real Estate, Inc.Series B$33.0M$29.9M0.21×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$700K2019-01-23$3.9M$9.4M90%
Seed$3.0M2022-02-14$15.0M$20.3M90%
Series B$30.2M2024-12-09$167.7M$141.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$700K2019-01-23
    • First recorded raise — entered as Pre-Seed.
    • 3 investors on this round.
  2. Seed$3.0M2022-02-14
    • Raised again after 37 mo — slower than the ~14 mo sector norm.
    • Round 4.3× larger than the prior — scaling up.
    • 2 investors on this round.
  3. Series B$30.2M2024-12-09
    • Raised again after 34 mo — slower than the ~14 mo sector norm.
    • Round 10.1× larger than the prior — scaling up.
    • 21 investors on this round.
Intelligence
2027 ~Q4
Modeled next raise · ~35mo cadence
$90.6M
Modeled next size est.range $58.9M$144.9M
10.1×
Last step-up
$5.8M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Kyle Reitinger2 other2024-12
Aaron Ru1 other2024-12
Cameron Murray1 other2024-12
William Parrish1 other2019-01
Bo Lais2019-01
Paul Worcester2019-01
Registry & provenance

Lula Smarter Property Maintenance, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1766518
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Raise Commercial Real Estate, Inc.Proptech / Real EstateSeries B$33.0M$29.9Msame sector · same stage
Home Hospital Newco, Inc.Proptech / Real EstateSeries B$32.2M$171.8Msame sector · same stage
Property Brands Ultimate Parent, LLCProptech / Real EstateSeries B$36.4M$352.4Msame sector · same stage
Jarrell Estates TX, LPProptech / Real EstateSeries B$36.6M$245.2Msame sector · same stage
Juno Residential, Inc.Proptech / Real EstateSeries B$31.1M$160.1Msame sector · same stage
Eddy Smart Home Solutions Ltd.Proptech / Real EstateSeries B$30.4M$228.7Msame sector · same stage
Hill House Home, Inc.Proptech / Real EstateSeries B$28.9M$148.7Msame sector · same stage
Inspectify, Inc.Proptech / Real EstateSeries B$26.9M$74.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Lula Technologies, Inc.Software / TechSeries B$353.8M86%
Smarter Remodeling Holdings, LLCOther TechnologyPre-Seed$765K86%
Hula Partners Holdings, Inc.Other TechnologySeries A$91.5M85%
Lumana Inc.Other TechnologySeries B$203.0M85%
Smart-RIA Ventures, Inc.Other TechnologySeed$7.6M85%
TLA Innovation Inc.Other TechnologyPre-Seed$8.0M85%
SmartProperty, Inc.Other TechnologyPre-Seed$2.4M85%
Luminoah, Inc.Other TechnologySeries A$35.4M84%
Frequently asked
How much funding has Lula Smarter Property Maintenance, Inc. raised?
Lula Smarter Property Maintenance, Inc. has raised approximately $33.9M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Lula Smarter Property Maintenance, Inc.'s estimated valuation?
Provath's modeled valuation for Lula Smarter Property Maintenance, Inc. is approximately $141.3M (modeled range $72.5M–$232.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Lula Smarter Property Maintenance, Inc. at?
Lula Smarter Property Maintenance, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Mon Dec 09.
What does Lula Smarter Property Maintenance, Inc. do and where is it based?
Lula Smarter Property Maintenance, Inc. operates in the Proptech / Real Estate sector, based in OVERLAND PARK.
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