Companies · Other

Jones Soda Co

Seattle · Other

Diligence memoA one-page analyst read on Jones Soda Co — recommendation, valuation, rhythm, risks.
$19.4M
Total raised · real
4
Rounds
2.4×
Latest step-up
Top 16%
Sector rank · raised
Series A
Latest stage · inferred · Fri Jul 26 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Jones Soda Co looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.68× the median modeled value of Series A Other companies in 2022–2024 (1135 peers) — value vs value, same stage and era.
  • Within the normal band (68% of peer median) for its niche.
At-risk
  • Last raise 23 mo ago; this sector typically re-raises about every 11 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Jones Soda Co is one of 25015 Other companies tracked from Seattle. By capital raised it ranks in the upper tier (ahead of 85% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
11
Investors (latest)
2024-07-26
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries A · 2019-07-11 Raised $9.0M (real) Modeled valuation $136M (est)$9.0M$136MSeries A2019Series A · 2021-07-14 Raised $2.0M (real) Modeled valuation $22M (est)$2.0M$22MSeries A2021Series A · 2022-02-09 Raised $2.5M (real) Modeled valuation $23M (est)$2.5M$23MSeries A2022Series A · 2024-07-26 Raised $5.9M (real) Modeled valuation $27M (est)$5.9M$27MSeries A2024+$2.0M+$2.5M+$5.9MCumulative $19M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$9.0M · 2019
Series A extension$2.0M · 2021
Series A extension$2.5M · 2022
Series A extension$5.9M · 2024

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 33%.

Modeled valuation trajectory
$26.5M
Base estimate est.
$8.1M
Conservative case
$56.5M
Upside case
$27.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Series A · modeled $136.2M · 2019-07-112019Series A · modeled $22.2M · 2021-07-14Series A · modeled $23.3M · 2022-02-09Series A · modeled $26.5M · 2024-07-262024
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
55%
Survival probability
30% low · 75% high
1.35×/yr
Annual markup
1.70×/yr upside case
1.9 yr
Elapsed time used
1.9 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
20 mo
Avg between rounds
$3.9M/yr
Capital velocity
7.0 yr
On record since
2019
First round
4
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 9.5× above median
This company$19.4M
Sector median$2.0M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.0× above median
This company$5.9M
Sector median$5.7M
Modeled value — vs sector median (estimate, all stages) 1.5× above median
This company$26.5M
Sector median$17.7M

Raised more than 85% of sector peers (real $). Modeled value above 60% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #818 of 1,135.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)Ness Well, Inc. · Series A Raised $14.9M · modeled $142.5M (est)Quantori, Inc. · Series A Raised $15.0M · modeled $138.6M (est)Qquv Investments 5, Llc · Series A Raised $15.0M · modeled $135.1M (est)Applause Network TV, Inc. · Series A Raised $15.0M · modeled $135.1M (est)Trustworthy Co · Series A Raised $15.5M · modeled $134.4M (est)DigniFi Holding, Inc. · Series A Raised $24.3M · modeled $134.0M (est)Proventures Capital, Inc. · Series A Raised $14.7M · modeled $133.0M (est)Zenledger, Inc. · Series A Raised $21.6M · modeled $132.1M (est)Gridwise, Inc. · Series A Raised $20.4M · modeled $131.8M (est)Aztec Broadway Ltd Liability Co · Series A Raised $14.0M · modeled $127.7M (est)KABR Jamaica SPE LLC · Series A Raised $14.7M · modeled $126.9M (est)Harmony Musical LLC · Series A Raised $15.0M · modeled $126.3M (est)Jones Soda Co (this company) Raised $19.4M · modeled $26.5M (est)Jones Soda Co
CompanyStageRaised · realValue · estvs peer med.
Ness Well, Inc.Series A$14.9M$142.5M3.67×
Quantori, Inc.Series A$15.0M$138.6M3.57×
Qquv Investments 5, LlcSeries A$15.0M$135.1M3.48×
Applause Network TV, Inc.Series A$15.0M$135.1M3.48×
Trustworthy CoSeries A$15.5M$134.4M3.46×
DigniFi Holding, Inc.Series A$24.3M$134.0M3.45×
Proventures Capital, Inc.Series A$14.7M$133.0M3.42×
Zenledger, Inc.Series A$21.6M$132.1M3.40×
Gridwise, Inc.Series A$20.4M$131.8M3.39×
Aztec Broadway Ltd Liability CoSeries A$14.0M$127.7M3.29×
KABR Jamaica SPE LLCSeries A$14.7M$126.9M3.26×
Harmony Musical LLCSeries A$15.0M$126.3M3.25×
Jones Soda Co this companySeries A$19.4M$26.5M0.68×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$9.0M2019-07-11$40.9M$136.2M90%
Series A$2.0M2021-07-14$9.1M$22.2M90%
Series A$2.5M2022-02-09$11.4M$23.3M90%
Series A$5.9M2024-07-26$27.0M$26.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$9.0M2019-07-11
    • First recorded raise — entered as Series A.
    • 1 investor on this round.
  2. Series A$2.0M2021-07-14
    • Raised again after 24 mo — slower than the ~11 mo sector norm.
    • Round 4.5× smaller than the prior — bridge or down round.
    • 1 investor on this round.
  3. Series A$2.5M2022-02-09
    • Raised 7 mo later, in step with the ~11 mo sector norm.
    • Round roughly the size of the prior one.
    • 4 investors on this round.
  4. Series A$5.9M2024-07-26
    • Raised again after 30 mo — slower than the ~11 mo sector norm.
    • Round 2.4× larger than the prior — scaling up.
    • 11 investors on this round.
Intelligence
2026 ~Q2
Modeled next raise · ~20mo cadence
$14.1M
Modeled next size est.range $9.2M$22.6M
2.4×
Last step-up
$3.9M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Chad Bronstein8 other2022-02
David Knight3 other2024-07
Jeffrey Anderson3 other2019-07
Mark Murray3 other2022-02
Michael Fleming3 other2019-07
Paul Norman3 other2021-07
Clive Sirkin2 other2021-07
Alexander Spiro1 other2022-02
Jamie Colbourne1 other2021-07
Raymond Silcock1 other2019-07
Eric Bittner2024-07
Eric Castain2021-07
Eric Chastain2019-07
Gregg Reichman2024-07
Jennifer Cue2019-07
Jerry Goldner2024-07
Joe Culp2021-07
Mark Murry2021-07
Ronald Dissinger2024-07
Vanessa Walker2019-07
Registry & provenance

Jones Soda Co is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1083522
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
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Alec's Ice Cream, Inc.OtherSeries A$20.3M$26.4Msame sector · same stage
Mile Auto, Inc.OtherSeries A$20.6M$26.4Msame sector · same stage
Critical Informatics, Inc.OtherSeries A$20.8M$26.4Msame sector · same stage
Missouri Vertical Investments LLCOtherSeries A$18.1M$27.0Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
2 Sodas, Inc.OtherPre-Seed$1.5M82%
A1C Drink, Inc.OtherPre-Seed$2.3M79%
Pike Brewing CoFood & BeverageSeed$16.4M79%
Logyard Brewing, LLCFood & BeveragePre-Seed$5.8M78%
Voodoo Brewing Co., Inc.Food & BeveragePre-Seed$2.2M78%
HopFusion Ale Works, LLCOtherPre-Seed$14.9M78%
Logboat Brewing Company, LLCFood & BeveragePre-Seed$525K78%
Supreme Colas LLCOtherPre-Seed$10.5M77%
Frequently asked
How much funding has Jones Soda Co raised?
Jones Soda Co has raised approximately $19.4M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is Jones Soda Co's estimated valuation?
Provath's modeled valuation for Jones Soda Co is approximately $26.5M (modeled range $8.1M–$56.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Jones Soda Co at?
Jones Soda Co's latest modeled financing stage is Series A. Its most recent recorded round closed around Fri Jul 26.
What does Jones Soda Co do and where is it based?
Jones Soda Co operates in the Other sector, based in Seattle.
Explore related

See where Jones Soda Co sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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