Companies · Food & Beverage

JMC Cellars, LLC

LIVERMORE · Food & Beverage · refined from filed group “Other

Diligence memoA one-page analyst read on JMC Cellars, LLC — recommendation, valuation, rhythm, risks.
$900K
Total raised · real
1
Rounds
Latest step-up
Top 39%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Mon Jul 17 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

JMC Cellars, LLC looks over-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.98× the median modeled value of Pre-Seed Food & Beverage companies in 2022–2024 (45 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.0 yr ago; this sector typically re-raises about every 15 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

JMC Cellars, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
3.0 yr record
Peak capital year was 2023 with $900K across 1 filings.
Market position
ahead of 62% of Food & Beverage peers
Capital scale is ahead of 62% of Food & Beverage peers; modeled value is above 55% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2023: $900K across 1 filings.
  • Largest single filing was $900K on 2023-07-17.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Food & Beverage

JMC Cellars, LLC is one of 567 Food & Beverage companies tracked from LIVERMORE. By capital raised it ranks mid-pack (ahead of 62% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
9
Investors (latest)
2023
Year incorporated
2023-07-17
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2023-07-17 Raised $900K (real) Modeled valuation $5.5M (est)$900K$5.5MPre-Seed2023

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$900K · 2023

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$5.5M
Base estimate est.
$600K
Conservative case
$24.7M
Upside case
$5.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
30%
Survival probability
12% low · 55% high
1.55×/yr
Annual markup
2.10×/yr upside case
3.0 yr
Elapsed time used
3.0 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
3.0 yr
On record since
2023
First round
1
Rounds on file
How it compares to the market

Benchmarked against 567 companies in Food & Beverage. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.8× of median
This company$900K
Sector median$1.2M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 2.2× above median
This company$900K
Sector median$411K
Modeled value — vs sector median (estimate, all stages) 0.5× of median
This company$5.5M
Sector median$10.6M

Raised more than 62% of sector peers (real $). Modeled value above 55% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #9 of 45.

This companyCohort peer
$1.0M$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Orda · Pre-Seed Raised $1.1M · modeled $12.9M (est)Brand House Wines & Spirits LLC · Pre-Seed Raised $3.0M · modeled $10.7M (est)Improv Beverages, Inc. · Pre-Seed Raised $984K · modeled $7.4M (est)Origen Holistic Spirits, Inc. · Pre-Seed Raised $1.0M · modeled $7.2M (est)La Caza Spirits, LLC · Pre-Seed Raised $800K · modeled $6.9M (est)Harveys Gaingels Stellar Pizza LLC · Pre-Seed Raised $693K · modeled $6.2M (est)Logyard Brewing, LLC · Pre-Seed Raised $625K · modeled $5.7M (est)True Spirit Beverage Co · Pre-Seed Raised $560K · modeled $5.7M (est)Hermosa Brewing Co LLC · Pre-Seed Raised $1.1M · modeled $5.2M (est)O'Shevlin Spirits LLC · Pre-Seed Raised $1.8M · modeled $5.1M (est)Finca Chocolat Belize, LLC · Pre-Seed Raised $525K · modeled $5.0M (est)JMC Cellars, LLC (this company) Raised $900K · modeled $5.5M (est)JMC Cellars, LLC
CompanyStageRaised · realValue · estvs peer med.
OrdaPre-Seed$1.1M$12.9M4.64×
Brand House Wines & Spirits LLCPre-Seed$3.0M$10.7M3.87×
Improv Beverages, Inc.Pre-Seed$984K$7.4M2.66×
Origen Holistic Spirits, Inc.Pre-Seed$1.0M$7.2M2.60×
La Caza Spirits, LLCPre-Seed$800K$6.9M2.50×
Harveys Gaingels Stellar Pizza LLCPre-Seed$693K$6.2M2.25×
Logyard Brewing, LLCPre-Seed$625K$5.7M2.07×
True Spirit Beverage CoPre-Seed$560K$5.7M2.07×
JMC Cellars, LLC this companyPre-Seed$900K$5.5M1.98×
Hermosa Brewing Co LLCPre-Seed$1.1M$5.2M1.86×
O'Shevlin Spirits LLCPre-Seed$1.8M$5.1M1.85×
Finca Chocolat Belize, LLCPre-Seed$525K$5.0M1.79×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$900K2023-07-17$5.0M$5.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$900K2023-07-17
    • First recorded raise — entered as Pre-Seed.
    • 9 investors on this round.
Intelligence
Modeled next raise
$1.4M
Modeled next size est.range $936K$2.3M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Anneke Proudfoot2023-07
Colin Proudfoot2023-07
Jessica Caroll2023-07
Registry & provenance

JMC Cellars, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1987143
SEC CIK
2023
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Kleos Spirits, LLCFood & BeveragePre-Seed$885K$7.7Msame sector · same stage
Oak & Grist Distilling Co LLCFood & BeveragePre-Seed$884K$4.2Msame sector · same stage
Logboat Brewing Company, LLCFood & BeveragePre-Seed$863K$524Ksame sector · same stage
Cardinal Spirits LLCFood & BeveragePre-Seed$976K$2.9Msame sector · same stage
Improv Beverages, Inc.Food & BeveragePre-Seed$984K$7.4Msame sector · same stage
Beverage Booster, Inc.Food & BeveragePre-Seed$814K$194Ksame sector · same stage
Atmosphere Clear Spirits LlcFood & BeveragePre-Seed$1.0M$2.2Msame sector · same stage
Better Spirits, LLCFood & BeveragePre-Seed$1.0M$2.8Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Cellares CorpOtherSeries C$1.2B86%
Artisan's Cellar, LLCFood & BeveragePre-Seed$6.9M86%
ZJ Liquors, LLCOtherPre-Seed$2.9M84%
Jk Williams Distilling, LlcFood & BeveragePre-Seed$8.1M84%
Cellaria, Inc.OtherPre-Seed$1.8M83%
LM Wine Company, LLCOtherSeed$47.9M83%
Weed Cellars, Inc.Food & BeverageSeed$48.4M83%
JLJH Management, LLCOtherSeed$2.3M82%
Frequently asked
How much funding has JMC Cellars, LLC raised?
JMC Cellars, LLC has raised approximately $900K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is JMC Cellars, LLC's estimated valuation?
Provath's modeled valuation for JMC Cellars, LLC is approximately $5.5M (modeled range $600K–$24.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is JMC Cellars, LLC at?
JMC Cellars, LLC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Mon Jul 17.
What does JMC Cellars, LLC do and where is it based?
JMC Cellars, LLC operates in the Food & Beverage sector, based in LIVERMORE.
Explore related

See where JMC Cellars, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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