Companies · Other Technology

ItsOn Inc.

REDWOOD CITY · Other Technology

Diligence memoA one-page analyst read on ItsOn Inc. — recommendation, valuation, rhythm, risks.
$40.9M
Total raised · real
8
Rounds
0.8×
Latest step-up
Top 10%
Sector rank · raised
Series B
Latest stage · inferred · Thu Apr 03 2014 00:00:00 GMT+0000 (Coordinated Universal Time)

ItsOn Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.68× the median modeled value of Series B Other Technology companies in 2013–2015 (321 peers) — value vs value, same stage and era.
  • Within the normal band (68% of peer median) for its niche.
Dormant
  • Last raise 12.2 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

ItsOn Inc. is one of 21302 Other Technology companies tracked from REDWOOD CITY. By capital raised it ranks among the largest (ahead of 91% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$125M$250M$375M$500MPre-Seed · 2009-03-30 Raised $387K (real) Modeled valuation $16M (est)Pre-Seed2009Seed · 2009-06-11 Raised $1.5M (real) Modeled valuation $51M (est)Seed2009Seed · 2010-03-17 Raised $1.8M (real) Modeled valuation $60M (est)Seed2010Seed · 2011-02-11 Raised $3.3M (real) Modeled valuation $111M (est)Seed2011Seed · 2011-11-21 Raised $1.5M (real) Modeled valuation $51M (est)Seed2011Series A · 2012-03-07 Raised $4.1M (real) Modeled valuation $113M (est)Series A2012Series B · 2012-10-18 Raised $16M (real) Modeled valuation $474M (est)Series B2012Series B · 2014-04-03 Raised $13M (real) Modeled valuation $392M (est)Series B2014+$1.5M+$1.8M+$3.3M+$1.5M+$4.1M+$16M+$13MCumulative $41M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$387K · 2009
Seed$1.5M · 2009
Seed extension$1.8M · 2010
Seed extension$3.3M · 2011
Seed extension$1.5M · 2011
Series A$4.1M · 2012
Series B$15.6M · 2012
Series B extension$12.9M · 2014

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$392.2M
Base estimate est.
$31.6M
Conservative case
$1.5B
Upside case
$71.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $16.4M · 2009-03-302009Seed · modeled $51.1M · 2009-06-11Seed · modeled $59.6M · 2010-03-17Seed · modeled $110.7M · 2011-02-11Seed · modeled $51.1M · 2011-11-21Series A · modeled $112.6M · 2012-03-07Series B · modeled $473.6M · 2012-10-18Series B · modeled $392.2M · 2014-04-032014
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
67%
Survival probability
44% low · 81% high
1.42×/yr
Annual markup
1.72×/yr upside case
6.0 yr
Elapsed time used
12.3 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
9 mo
Avg between rounds
$8.2M/yr
Capital velocity
17.3 yr
On record since
2009
First round
8
Rounds on file
How it compares to the market

Benchmarked against 21302 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 13× above median
This company$40.9M
Sector median$3.2M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.7× of median
This company$12.9M
Sector median$19.2M
Modeled value — vs sector median (estimate, all stages) 11× above median
This company$392.2M
Sector median$37.3M

Raised more than 91% of sector peers (real $). Modeled value above 90% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #237 of 321.

This companyCohort peer
$100.0M$1.0B$10.0B$10.0M$100.0M$1.0BCapital raised (log)PlanSource Holdings, Inc. · Series B Raised $40.0M · modeled $1.2B (est)Transphorm, Inc. · Series B Raised $246.8M · modeled $1.2B (est)Skyhigh Networks, Inc. · Series B Raised $46.5M · modeled $1.2B (est)Misfit Wearables Corp · Series B Raised $63.0M · modeled $1.2B (est)Veracode Inc · Series B Raised $95.1M · modeled $1.2B (est)Hired, Inc. · Series B Raised $57.5M · modeled $1.2B (est)Iqms · Series B Raised $74.5M · modeled $1.2B (est)Vistronix Intelligence & Technology Solutions, LLC · Series B Raised $56.1M · modeled $1.2B (est)Ruby Receptionists, Inc. · Series B Raised $38.8M · modeled $1.2B (est)Percolate Industries, Inc. · Series B Raised $72.6M · modeled $1.2B (est)Appian Corp · Series B Raised $37.5M · modeled $1.1B (est)Luxtera Inc · Series B Raised $91.8M · modeled $1.1B (est)ItsOn Inc. (this company) Raised $40.9M · modeled $392.2M (est)ItsOn Inc.
CompanyStageRaised · realValue · estvs peer med.
PlanSource Holdings, Inc.Series B$40.0M$1.2B2.11×
Transphorm, Inc.Series B$246.8M$1.2B2.11×
Skyhigh Networks, Inc.Series B$46.5M$1.2B2.11×
Misfit Wearables CorpSeries B$63.0M$1.2B2.11×
Veracode IncSeries B$95.1M$1.2B2.11×
Hired, Inc.Series B$57.5M$1.2B2.11×
IqmsSeries B$74.5M$1.2B2.08×
Vistronix Intelligence & Technology Solutions, LLCSeries B$56.1M$1.2B2.04×
Ruby Receptionists, Inc.Series B$38.8M$1.2B2.04×
Percolate Industries, Inc.Series B$72.6M$1.2B2.01×
Appian CorpSeries B$37.5M$1.1B1.97×
Luxtera IncSeries B$91.8M$1.1B1.97×
ItsOn Inc. this companySeries B$40.9M$392.2M0.68×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$387K2009-03-30$2.1M$16.4M90%
Seed$1.5M2009-06-11$7.5M$51.1M90%
Seed$1.8M2010-03-17$8.8M$59.6M90%
Seed$3.3M2011-02-11$16.3M$110.7M90%
Seed$1.5M2011-11-21$7.5M$51.1M90%
Series A$4.1M2012-03-07$18.4M$112.6M90%
Series B$15.6M2012-10-18$86.4M$473.6M90%
Series B$12.9M2014-04-03$71.5M$392.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$387K2009-03-30
    • First recorded raise — entered as Pre-Seed.
  2. Seed$1.5M2009-06-11
    • Came back fast: 2 mo vs the ~13 mo sector norm.
    • Round 3.9× larger than the prior — scaling up.
  3. Seed$1.8M2010-03-17
    • Raised 9 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
  4. Seed$3.3M2011-02-11
    • Raised 11 mo later, in step with the ~13 mo sector norm.
    • Round 1.9× larger than the prior — scaling up.
  5. Seed$1.5M2011-11-21
    • Raised 9 mo later, in step with the ~13 mo sector norm.
    • Round 2.2× smaller than the prior — bridge or down round.
  6. Series A$4.1M2012-03-07
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round 2.7× larger than the prior — scaling up.
  7. Series B$15.6M2012-10-18
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 3.8× larger than the prior — scaling up.
  8. Series B$12.9M2014-04-03
    • Raised 17 mo later, in step with the ~13 mo sector norm.
    • Round roughly the size of the prior one.
Intelligence
2014 ~Q4
Modeled next raise · ~9mo cadence
$12.9M
Modeled next size est.range $12.9M$20.6M
0.8×
Last step-up
$8.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
David Johnson34 other2010-03
David Brown24 other2009-03
Charles Giancarlo8 other2009-03
Kuk Yi6 other2009-06
Gregory Raleigh2 other2009-03
James Straight2 other2009-03
David R. Johnson1 other2014-04
Charles R Giancarlo2014-04
David R Brown2014-04
Gregory G Raleigh2014-04
John R O'Farrell2014-04
Stewart R Gollmer2014-04
Registry & provenance

ItsOn Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1460316
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

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Headwater Partners Ii LlcOther TechnologyPre-Seed$1.0M$42.4Mnetwork5 shared operators · same sector
Zscaler, Inc.Other TechnologySeries B$22.7M$183.3Mnetwork1 shared operator · same sector · same stage
Clickfox, IncOther TechnologySeries B$74.8M$88.3Mnetwork1 shared operator · same sector · same stage
OpenExchange, Inc.Other TechnologySeries B$40.7M$376.7Msame sector · same stage
Emeter CorpOther TechnologySeries B$41.5M$380.7Msame sector · same stage
Knock, Inc.Other TechnologySeries B$39.9M$420.1Msame sector · same stage
Strata Identity, Inc.Other TechnologySeries B$42.1M$401.8Msame sector · same stage
Frequently asked
How much funding has ItsOn Inc. raised?
ItsOn Inc. has raised approximately $40.9M in disclosed capital across 8 recorded financing rounds, aggregated from public filings.
What is ItsOn Inc.'s estimated valuation?
Provath's modeled valuation for ItsOn Inc. is approximately $392.2M (modeled range $31.6M–$1.5B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is ItsOn Inc. at?
ItsOn Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Thu Apr 03.
What does ItsOn Inc. do and where is it based?
ItsOn Inc. operates in the Other Technology sector, based in REDWOOD CITY.
Explore related

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