Companies · Ecommerce / Retail

InstacartSummer 2012Public

San Francisco · CA, USA · Ecommerce / Retail · founded 2012 · https://www.instacart.com

Diligence memoA one-page analyst read on Instacart — recommendation, valuation, rhythm, risks.
Total raised · real
0
Rounds
Latest step-up
Top 44%
Sector rank · raised
Latest stage · inferred

Instacart: limited disclosed financing to assess.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Where it sits in Ecommerce / Retail

Instacart is one of 123 Ecommerce / Retail companies tracked from San Francisco, CA, USA, on record since 2012. By capital raised it ranks mid-pack (ahead of 57% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

DeliveryE-commerceGroceryecommerce/retail
Find Instacart online

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

No round amounts on record to chart.

Financing ladder & sequence gaps

No staged rounds to sequence.

Modeled valuation trajectory
Base estimate est.
Conservative case
Upside case
Modeled post-money

Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Financing rhythm
Avg between rounds
Capital velocity
On record since
First round
0
Rounds on file
How it compares to the market

Benchmarked against 123 companies in Ecommerce / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)
This company
Sector median$2.7M
Modeled value — vs sector median (estimate, all stages)
This company
Sector median$12.4M

Raised more than 57% of sector peers (real $). Modeled value above 57% of peers (estimate).

Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
No rounds recorded.
Intelligence
Modeled next raise
Modeled next size est.
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Registry & provenance

Instacart is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
AdlaEcommerce / Retailsame sector
AfricaSokoniEcommerce / RetailPre-Seed$995K$7.8Msame sector
AfrikreaEcommerce / RetailPre-Seed$1.0M$7.8Msame sector
AgileBits Inc.Ecommerce / RetailGrowth/Late$883.9M$161.0Msame sector
Aleph Solutions (Alephee)Ecommerce / Retailsame sector
Algolia, Inc.Ecommerce / RetailSeries D+$313.5M$891.8Msame sector
AllSome FulfillmentEcommerce / Retailsame sector
Allure SystemsEcommerce / Retailsame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Cart.com, Inc.
Cart.com is the leading unified commerce and logistics solutions provider, enabling B2C and B2B companies from discovery to delivery.
Mobility / LogisticsSeries D+$563.1M74%
Orchata
Groceries delivered in 20 min in Latinamerica
Ecommerce / Retail73%
Blink
Same-day delivery for e-commerce companies in Europe.
Ecommerce / Retail73%
99minutos
The fastest shipping for online shopping
Mobility / Logistics73%
Selfycart
Selfycart - let's grocery shoppers scan items and checkout on their…
72%
Instawork
A flexible work app that connects businesses with hourly workers.
Hospitality / Travel72%
Instacash Inc.Other TechnologyPre-Seed$2.1M72%
FIRST
The best way for any business to offer delivery.
Mobility / Logistics71%
Frequently asked
What does Instacart do and where is it based?
Instacart operates in the Ecommerce / Retail sector, based in San Francisco, CA, USA. Marketplace for grocery delivery and pickup
Explore related

See where Instacart sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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