Companies · Ecommerce / Retail
San Francisco · CA, USA · Ecommerce / Retail · founded 2012 · https://www.instacart.com
Diligence memoA one-page analyst read on Instacart — recommendation, valuation, rhythm, risks.→Instacart: limited disclosed financing to assess.
Synthesized from the figures below est. — every claim rests on a number shown on this page.
Instacart is one of 123 Ecommerce / Retail companies tracked from San Francisco, CA, USA, on record since 2012. By capital raised it ranks mid-pack (ahead of 57% of sector peers), and mid-pack by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%
operates a technology-led product inferred from public copy
Grounded in: “You are a venture analyst”
Marketplace for grocery delivery and pickup
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
No round amounts on record to chart.
No staged rounds to sequence.
Round size and date are reported; the stage label is inferred from round size. Valuation is modeled from stage benchmarks. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 123 companies in Ecommerce / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 57% of sector peers (real $). Modeled value above 57% of peers (estimate).
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| No rounds recorded. | |||||
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Instacart is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Adla | Ecommerce / Retail | — | — | — | same sector |
| AfricaSokoni | Ecommerce / Retail | Pre-Seed | $995K | $7.8M | same sector |
| Afrikrea | Ecommerce / Retail | Pre-Seed | $1.0M | $7.8M | same sector |
| AgileBits Inc. | Ecommerce / Retail | Growth/Late | $883.9M | $161.0M | same sector |
| Aleph Solutions (Alephee) | Ecommerce / Retail | — | — | — | same sector |
| Algolia, Inc. | Ecommerce / Retail | Series D+ | $313.5M | $891.8M | same sector |
| AllSome Fulfillment | Ecommerce / Retail | — | — | — | same sector |
| Allure Systems | Ecommerce / Retail | — | — | — | same sector |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Cart.com, Inc. Cart.com is the leading unified commerce and logistics solutions provider, enabling B2C and B2B companies from discovery to delivery. | Mobility / Logistics | Series D+ | $563.1M | 74% |
| Orchata Groceries delivered in 20 min in Latinamerica | Ecommerce / Retail | — | — | 73% |
| Blink Same-day delivery for e-commerce companies in Europe. | Ecommerce / Retail | — | — | 73% |
| 99minutos The fastest shipping for online shopping | Mobility / Logistics | — | — | 73% |
| Selfycart Selfycart - let's grocery shoppers scan items and checkout on their… | — | — | — | 72% |
| Instawork A flexible work app that connects businesses with hourly workers. | Hospitality / Travel | — | — | 72% |
| Instacash Inc. | Other Technology | Pre-Seed | $2.1M | 72% |
| FIRST The best way for any business to offer delivery. | Mobility / Logistics | — | — | 71% |
See where Instacart sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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