Companies · Retailing

Imogene & Willie, LLC

HENDERSON · Retailing

Diligence memoA one-page analyst read on Imogene & Willie, LLC — recommendation, valuation, rhythm, risks.→
$200K
Total raised · real
1
Rounds
—
Latest step-up
Top 89%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu Apr 30 2009 00:00:00 GMT+0000 (Coordinated Universal Time)

Imogene & Willie, LLC looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.66× the median modeled value of Pre-Seed Retailing companies in 2007–2009 (40 peers) — value vs value, same stage and era.
Dormant
  • Last raise 17.2 yr ago; this sector typically re-raises about every 13 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Imogene & Willie, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
17.4 yr record
Peak capital year was 2009 with $200K across 1 filings.
Market position
ahead of 12% of Retailing peers
Capital scale is ahead of 12% of Retailing peers; modeled value is above 22% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2009: $200K across 1 filings.
  • Largest single filing was $200K on 2009-04-30.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Imogene & Willie, LLC is one of 2347 Retailing companies tracked from HENDERSON. By capital raised it ranks in the long tail (ahead of 12% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$500K$1.0M$1.5M$2.0MPre-Seed · 2009-04-30 Raised $200K (real) Modeled valuation $1.6M (est)$200K$1.6MPre-Seed2009

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$200K · 2009

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.6M
Base estimate est.
$120K
Conservative case
$17.8M
Upside case
$1.1M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seed — a round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
6.0 yr
Elapsed time used
17.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
17.4 yr
On record since
2009
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▼ 0.1× of median
This company$200K
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage)▼ 0.6× of median
This company$200K
Sector median$323K
Modeled value — vs sector median (estimate, all stages)▼ 0.3× of median
This company$1.6M
Sector median$5.8M

Raised more than 12% of sector peers (real $). Modeled value above 22% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #32 of 40.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Work N Gear Inc · Pre-Seed Raised $2.0M · modeled $7.8M (est)Sonoma Vineyard Acquisitions, LLC · Pre-Seed Raised $870K · modeled $6.8M (est)Aqua Skin Science, Inc. · Pre-Seed Raised $785K · modeled $6.2M (est)Sol Elixirs, Llc · Pre-Seed Raised $763K · modeled $6.0M (est)Zones Inc · Pre-Seed Raised $700K · modeled $5.5M (est)easypartners 4 LLC · Pre-Seed Raised $700K · modeled $5.5M (est)G4G Llc · Pre-Seed Raised $975K · modeled $4.9M (est)Ecowell, Inc. · Pre-Seed Raised $830K · modeled $4.5M (est)Stonebridge Vineyard Inc · Pre-Seed Raised $552K · modeled $4.3M (est)SAC Acquisition LLC · Pre-Seed Raised $550K · modeled $4.3M (est)R. J. Julia Booksellers, LLC · Pre-Seed Raised $500K · modeled $3.9M (est)Scout Limited, Inc. · Pre-Seed Raised $500K · modeled $3.9M (est)Imogene & Willie, LLC (this company) Raised $200K · modeled $1.6M (est)Imogene & Willie, LLC
CompanyStageRaised · realValue · estvs peer med.
Work N Gear IncPre-Seed$2.0M$7.8M3.29×
Sonoma Vineyard Acquisitions, LLCPre-Seed$870K$6.8M2.87×
Aqua Skin Science, Inc.Pre-Seed$785K$6.2M2.59×
Sol Elixirs, LlcPre-Seed$763K$6.0M2.51×
Zones IncPre-Seed$700K$5.5M2.31×
easypartners 4 LLCPre-Seed$700K$5.5M2.31×
G4G LlcPre-Seed$975K$4.9M2.06×
Ecowell, Inc.Pre-Seed$830K$4.5M1.91×
Stonebridge Vineyard IncPre-Seed$552K$4.3M1.82×
SAC Acquisition LLCPre-Seed$550K$4.3M1.81×
R. J. Julia Booksellers, LLCPre-Seed$500K$3.9M1.65×
Scout Limited, Inc.Pre-Seed$500K$3.9M1.65×
Imogene & Willie, LLC this companyPre-Seed$200K$1.6M0.66×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$200K2009-04-30$1.1M$1.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$200K2009-04-30
    • First recorded raise — entered as Pre-Seed.
Intelligence
—
Modeled next raise
$320K
Modeled next size est.range $208K–$512K
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Carrie Eddmenson——2009-04
David M Eddmenson——2009-04
Registry & provenance

Imogene & Willie, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1463427
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Alltham, P.B.C.RetailingPre-Seed$200K$1.6Msame sector · same stage
Altered by Kimberly Barasch, Inc.RetailingPre-Seed$200K$1.6Msame sector · same stage
Arrington Aleworks, LLCRetailingPre-Seed$200K$1.6Msame sector · same stage
Bedford Cheese Shop Holdings, Inc.RetailingPre-Seed$200K$1.6Msame sector · same stage
BiteDownDeals LLCRetailingPre-Seed$200K$1.6Msame sector · same stage
Blackstrap Industries, Inc.RetailingPre-Seed$200K$1.6Msame sector · same stage
Bosse Tools, LlcRetailingPre-Seed$200K$1.6Msame sector · same stage
ChillHit Labs, Inc.RetailingPre-Seed$200K$1.6Msame sector · same stage
Frequently asked
How much funding has Imogene & Willie, LLC raised?
Imogene & Willie, LLC has raised approximately $200K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Imogene & Willie, LLC's estimated valuation?
Provath's modeled valuation for Imogene & Willie, LLC is approximately $1.6M (modeled range $120K–$17.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Imogene & Willie, LLC at?
Imogene & Willie, LLC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu Apr 30.
What does Imogene & Willie, LLC do and where is it based?
Imogene & Willie, LLC operates in the Retailing sector, based in HENDERSON.
Explore related

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