Companies · Retailing

If Then LLC

MIAMI BEACH · Retailing

Diligence memoA one-page analyst read on If Then LLC — recommendation, valuation, rhythm, risks.
$475K
Total raised · real
1
Rounds
Latest step-up
Top 76%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Feb 21 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

If Then LLC looks fair against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.07× the median modeled value of Pre-Seed Retailing companies in 2022–2024 (157 peers) — value vs value, same stage and era.
  • Within the normal band (107% of peer median) for its niche.
At-risk
  • Last raise 2.4 yr ago; this sector typically re-raises about every 13 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

If Then LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
2.4 yr record
Peak capital year was 2024 with $475K across 1 filings.
Market position
ahead of 25% of Retailing peers
Capital scale is ahead of 25% of Retailing peers; modeled value is above 17% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2024: $475K across 1 filings.
  • Largest single filing was $475K on 2024-02-21.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

If Then LLC is one of 2347 Retailing companies tracked from MIAMI BEACH. By capital raised it ranks in the long tail (ahead of 25% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
11
Investors (latest)
2023
Year incorporated
2024-02-21
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$500K$1.0M$1.5M$2.0MPre-Seed · 2024-02-21 Raised $475K (real) Modeled valuation $1.4M (est)$475K$1.4MPre-Seed2024

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$475K · 2024

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.4M
Base estimate est.
$285K
Conservative case
$5.1M
Upside case
$2.6M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
2.4 yr
Elapsed time used
2.4 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
2.4 yr
On record since
2024
First round
1
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.3× of median
This company$475K
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.5× above median
This company$475K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.2× of median
This company$1.4M
Sector median$5.8M

Raised more than 25% of sector peers (real $). Modeled value above 17% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #72 of 157.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)in-house apparel, inc. · Pre-Seed Raised $1.1M · modeled $5.0M (est)Tradewinds Enterprises, Inc. · Pre-Seed Raised $1.0M · modeled $4.9M (est)Fera Pets, Inc. · Pre-Seed Raised $1.0M · modeled $4.6M (est)Hometown Budz LLC · Pre-Seed Raised $1.0M · modeled $4.5M (est)Dano's Dangerous Tequila, Inc. · Pre-Seed Raised $1.0M · modeled $4.4M (est)SportingHood Inc · Pre-Seed Raised $880K · modeled $4.4M (est)4Th Wall Dance Inc. · Pre-Seed Raised $1.0M · modeled $4.1M (est)GATR Holdings, Inc. · Pre-Seed Raised $855K · modeled $3.9M (est)Hurdle Apparel, Inc. · Pre-Seed Raised $764K · modeled $3.9M (est)WYOS Consumer Products, Ltd. · Pre-Seed Raised $1.0M · modeled $3.8M (est)Smash Dragon LLC · Pre-Seed Raised $850K · modeled $3.8M (est)Metro Business, Inc. · Pre-Seed Raised $1.0M · modeled $3.7M (est)If Then LLC (this company) Raised $475K · modeled $1.4M (est)If Then LLC
CompanyStageRaised · realValue · estvs peer med.
in-house apparel, inc.Pre-Seed$1.1M$5.0M3.88×
Tradewinds Enterprises, Inc.Pre-Seed$1.0M$4.9M3.84×
Fera Pets, Inc.Pre-Seed$1.0M$4.6M3.57×
Hometown Budz LLCPre-Seed$1.0M$4.5M3.53×
Dano's Dangerous Tequila, Inc.Pre-Seed$1.0M$4.4M3.42×
SportingHood IncPre-Seed$880K$4.4M3.41×
4Th Wall Dance Inc.Pre-Seed$1.0M$4.1M3.16×
GATR Holdings, Inc.Pre-Seed$855K$3.9M3.06×
Hurdle Apparel, Inc.Pre-Seed$764K$3.9M3.02×
WYOS Consumer Products, Ltd.Pre-Seed$1.0M$3.8M3.00×
Smash Dragon LLCPre-Seed$850K$3.8M2.97×
Metro Business, Inc.Pre-Seed$1.0M$3.7M2.91×
If Then LLC this companyPre-Seed$475K$1.4M1.07×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$475K2024-02-21$2.6M$1.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$475K2024-02-21
    • First recorded raise — entered as Pre-Seed.
    • 11 investors on this round.
Intelligence
Modeled next raise
$760K
Modeled next size est.range $494K$1.2M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Alex Stancioff1 other2024-02
Eric Elliott2024-02
Jordan Barrocas2024-02
Registry & provenance

If Then LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2019858
SEC CIK
2023
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Emergent 3 Partners LLCRetailingPre-Seed$475K$1.1Msame sector · same stage
Jack & Jake's, Inc.RetailingPre-Seed$475K$1.8Msame sector · same stage
Mestiza New York Inc.RetailingPre-Seed$475K$1.2Msame sector · same stage
WeGro Co, Inc.RetailingPre-Seed$475K$1.3Msame sector · same stage
FutureDerm Inc.RetailingPre-Seed$468K$1.1Msame sector · same stage
Santasti Inc.RetailingPre-Seed$466K$1.0Msame sector · same stage
Ice Performance Holdings, LLCRetailingPre-Seed$488K$818Ksame sector · same stage
Bidding Unlimited IncRetailingPre-Seed$461K$1.3Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Certain Standard LlcRetailingPre-Seed$2.4M87%
Send It, LLCRetailingPre-Seed$547K83%
Drop Another LLCRetailingPre-Seed$376K82%
Shop Agency, LLCRetailingPre-Seed$1.2M82%
For Your Bed LLCRetailingPre-Seed$1.1M82%
OurLegacy LLCRetailingPre-Seed$2.1M82%
One Source To Market, LLCRetailingSeries D+$617.0M81%
Lo.La., LlcRetailingPre-Seed$2.1M81%
Frequently asked
How much funding has If Then LLC raised?
If Then LLC has raised approximately $475K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is If Then LLC's estimated valuation?
Provath's modeled valuation for If Then LLC is approximately $1.4M (modeled range $285K–$5.1M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is If Then LLC at?
If Then LLC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Feb 21.
What does If Then LLC do and where is it based?
If Then LLC operates in the Retailing sector, based in MIAMI BEACH.
Explore related

See where If Then LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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