Companies · Retailing

IconStyle,LLC

WESTON · Retailing

Diligence memoA one-page analyst read on IconStyle,LLC — recommendation, valuation, rhythm, risks.
$2.6M
Total raised · real
4
Rounds
1.2×
Latest step-up
Top 42%
Sector rank · raised
Seed
Latest stage · inferred · Mon Jul 20 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

IconStyle,LLC looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.19× the median modeled value of Seed Retailing companies in 2013–2015 (103 peers) — value vs value, same stage and era.
Dormant
  • Last raise 10.9 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

IconStyle,LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
11.8 yr record
Peak capital year was 2014 with $2.1M across 2 filings.
Market position
ahead of 59% of Retailing peers
Capital scale is ahead of 59% of Retailing peers; modeled value is above 24% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2014: $2.1M across 2 filings.
  • Largest single filing was $1.5M on 2014-09-05.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

IconStyle,LLC is one of 2347 Retailing companies tracked from WESTON. By capital raised it ranks mid-pack (ahead of 59% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MSeed · 2014-09-05 Raised $1.5M (real) Modeled valuation $9.4M (est)$1.5M$9.4MSeed2014Pre-Seed · 2014-09-05 Raised $575K (real) Modeled valuation $4.5M (est)$575K$4.5MPre-Seed2014Seed · 2015-03-29 Raised $225K (real) Modeled valuation $1.4M (est)$225K$1.4MSeed2015Seed · 2015-07-20 Raised $277K (real) Modeled valuation $1.7M (est)$277K$1.7MSeed2015+$575K+$225K+$277KCumulative $2.6M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.5M · 2014
Bridge · Seed-stage$575K · 2014smaller follow-on
Seed extension$225K · 2015
Seed extension$277K · 2015

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$1.7M
Base estimate est.
$224K
Conservative case
$13.7M
Upside case
$1.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Seed · modeled $9.4M · 2014-09-052014Pre-Seed · modeled $4.5M · 2014-09-05Seed · modeled $1.4M · 2015-03-29Seed · modeled $1.7M · 2015-07-202015
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
10.9 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
3 mo
Avg between rounds
$2.9M/yr
Capital velocity
11.8 yr
On record since
2014
First round
4
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.6× above median
This company$2.6M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.2× of median
This company$277K
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 0.3× of median
This company$1.7M
Sector median$5.8M

Raised more than 59% of sector peers (real $). Modeled value above 24% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #98 of 103.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)DK Equity, LLC · Seed Raised $3.7M · modeled $23.4M (est)Pam & Gela, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Kaufmann Mercantile, Inc. · Seed Raised $3.6M · modeled $22.1M (est)Only Natural Pet Store, LLC · Seed Raised $7.8M · modeled $21.7M (est)ROOY, Inc. · Seed Raised $3.5M · modeled $21.5M (est)Migdal 1 LLC · Seed Raised $3.3M · modeled $21.1M (est)Marine Layer, Inc. · Seed Raised $7.0M · modeled $20.5M (est)Fastener Investors, LLC · Seed Raised $6.4M · modeled $20.5M (est)Kidtellect, Inc. · Seed Raised $3.6M · modeled $20.3M (est)American Eagle Outfitters Inc · Seed Raised $3.1M · modeled $19.5M (est)Tuckernuck, Inc. · Seed Raised $3.1M · modeled $19.4M (est)A-1 Screenprinting, LLC · Seed Raised $3.0M · modeled $18.9M (est)IconStyle,LLC (this company) Raised $2.6M · modeled $1.7M (est)IconStyle,LLC
CompanyStageRaised · realValue · estvs peer med.
DK Equity, LLCSeed$3.7M$23.4M2.53×
Pam & Gela, Inc.Seed$3.5M$22.1M2.38×
Kaufmann Mercantile, Inc.Seed$3.6M$22.1M2.38×
Only Natural Pet Store, LLCSeed$7.8M$21.7M2.34×
ROOY, Inc.Seed$3.5M$21.5M2.32×
Migdal 1 LLCSeed$3.3M$21.1M2.28×
Marine Layer, Inc.Seed$7.0M$20.5M2.21×
Fastener Investors, LLCSeed$6.4M$20.5M2.21×
Kidtellect, Inc.Seed$3.6M$20.3M2.19×
American Eagle Outfitters IncSeed$3.1M$19.5M2.10×
Tuckernuck, Inc.Seed$3.1M$19.4M2.09×
A-1 Screenprinting, LLCSeed$3.0M$18.9M2.04×
IconStyle,LLC this companySeed$2.6M$1.7M0.19×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.5M2014-09-05$7.4M$9.4M90%
Pre-Seed$575K2014-09-05$3.2M$4.5M90%
Seed$225K2015-03-29$1.1M$1.4M90%
Seed$277K2015-07-20$1.4M$1.7M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.5M2014-09-05
    • First recorded raise — entered as Seed.
  2. Pre-Seed$575K2014-09-05
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.6× smaller than the prior — bridge or down round.
  3. Seed$225K2015-03-29
    • Came back fast: 7 mo vs the ~13 mo sector norm.
    • Round 2.6× smaller than the prior — bridge or down round.
  4. Seed$277K2015-07-20
    • Came back fast: 4 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
Intelligence
2015 ~Q4
Modeled next raise · ~3mo cadence
$341K
Modeled next size est.range $277K$545K
1.2×
Last step-up
$2.9M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Michael A. Warner2014-09
Richard A. Dent III2014-09
Registry & provenance

IconStyle,LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1618926
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Zelosport LlcRetailingSeed$2.5M$2.0Msame sector · same stage
ExperienceNow, Inc.RetailingSeed$2.7M$2.0Msame sector · same stage
Fancypants Baking Co.RetailingSeed$2.5M$1.5Msame sector · same stage
Investment Diamonds, LLCRetailingSeed$2.4M$1.3Msame sector · same stage
HELM Boots USA, Inc.RetailingSeed$2.4M$2.2Msame sector · same stage
Jonas Paul Eyewear LlcRetailingSeed$2.3M$1.8Msame sector · same stage
Towerstar Pets LlcRetailingSeed$2.3M$1.2Msame sector · same stage
Cali Strong Inc.RetailingSeed$2.3M$1.6Msame sector · same stage
Frequently asked
How much funding has IconStyle,LLC raised?
IconStyle,LLC has raised approximately $2.6M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is IconStyle,LLC's estimated valuation?
Provath's modeled valuation for IconStyle,LLC is approximately $1.7M (modeled range $224K–$13.7M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is IconStyle,LLC at?
IconStyle,LLC's latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Jul 20.
What does IconStyle,LLC do and where is it based?
IconStyle,LLC operates in the Retailing sector, based in WESTON.
Explore related

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