HelloChoice

Businessfiled

HelloChoice operates in Fintech, based in Africa. SA agri-fintech startup HelloChoice secures backing from Standard Bank 0 By Tom Jackson on September 23, 2021 News , Southern Africa South African agri-fintech startup HelloChoice has secured investment from Standard Bank as it looks to solidify its position as the leading digital fresh produce and agricultural marketplace. Launched in 2018 by Grant Jacobs and Graeme Jarvie with the goal of modernising the traditional farm produce buying and selling process, HelloChoice is a fresh produce trading platform that has over 2,000 users that have so far traded over ZAR100 million (US$6.8 million).

Sub-sector tags: fintech.

No verified homepage on file yet — operating evidence is limited to the public record.

Capital & rounds (filed)filed

HelloChoice has raised — in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).

Most recent recorded round closed around 2021-09-23.

Valuation (modeled)modeled

No modeled valuation — too little disclosed financing to estimate one.

Financing rhythm & timingmixed

Not enough dated financing history to read a financing rhythm.

Comparablesmixed

Capital scale ranks ahead of 66% of Fintech peers (1063 compared).

Modeled value ranks above 66% of those peers.

Risks & flagsmixed

No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.