Companies · Food & Beverage

Hell & Heaven Spirits, Inc.

VIENNA · Food & Beverage · refined from filed group “Other

Diligence memoA one-page analyst read on Hell & Heaven Spirits, Inc. — recommendation, valuation, rhythm, risks.
$415K
Total raised · real
2
Rounds
0.5×
Latest step-up
Top 52%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Sep 24 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Hell & Heaven Spirits, Inc. looks under-valued against its niche peers and is active on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.28× the median modeled value of Pre-Seed Food & Beverage companies in 2025–2027 (16 peers) — value vs value, same stage and era.
Active
  • Last raise 9 mo ago; this sector typically re-raises about every 15 months.
  • Raising on or ahead of the sector's normal rhythm.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Food & Beverage

Hell & Heaven Spirits, Inc. is one of 567 Food & Beverage companies tracked from VIENNA. By capital raised it ranks mid-pack (ahead of 49% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
12
Investors (latest)
2024
Year incorporated
2025-09-24
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$250K$500K$750K$1.0MPre-Seed · 2025-08-27 Raised $280K (real) Modeled valuation $676K (est)$280K$676KPre-Seed2025Pre-Seed · 2025-09-24 Raised $135K (real) Modeled valuation $315K (est)$135K$315KPre-Seed2025+$135KCumulative $415K

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$280K · 2025
Pre-Seed extension$135K · 2025

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$315K
Base estimate est.
$90K
Conservative case
$730K
Upside case
$750K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Pre-Seed · modeled $676K · 2025-08-272025Pre-Seed · modeled $315K · 2025-09-242025
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
30%
Survival probability
12% low · 55% high
1.55×/yr
Annual markup
2.10×/yr upside case
0.8 yr
Elapsed time used
0.8 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
1 mo
Avg between rounds
Capital velocity
0.8 yr
On record since
2025
First round
2
Rounds on file
How it compares to the market

Benchmarked against 567 companies in Food & Beverage. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.3× of median
This company$415K
Sector median$1.2M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.3× of median
This company$135K
Sector median$411K
Modeled value — vs sector median (estimate, all stages) 0.0× of median
This company$315K
Sector median$10.6M

Raised more than 49% of sector peers (real $). Modeled value above 35% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #14 of 16.

This companyCohort peer
$100K$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Better Spirits, LLC · Pre-Seed Raised $1.0M · modeled $2.8M (est)High Rise Beverage Company, LLC · Pre-Seed Raised $2.1M · modeled $2.4M (est)Atmosphere Clear Spirits Llc · Pre-Seed Raised $1.0M · modeled $2.2M (est)Mountain Beverage Llc · Pre-Seed Raised $700K · modeled $2.1M (est)Be Bold Beverage, Inc. · Pre-Seed Raised $1.3M · modeled $2.0M (est)Winglore Spirits Inc. · Pre-Seed Raised $605K · modeled $1.8M (est)Bellissima Spirits LLC · Pre-Seed Raised $500K · modeled $1.2M (est)Fragment Beverage Co. LLC · Pre-Seed Raised $500K · modeled $1.2M (est)Northwest Natural Spirits, LLC · Pre-Seed Raised $500K · modeled $1.1M (est)Joyland Brewing Holdings, Inc · Pre-Seed Raised $500K · modeled $1.1M (est)Unifying Spirits, Llc · Pre-Seed Raised $2.2M · modeled $718K (est)Orka Beverage Co · Pre-Seed Raised $360K · modeled $530K (est)Hell & Heaven Spirits, Inc. (this company) Raised $415K · modeled $315K (est)Hell & Heaven Spirits, Inc.
CompanyStageRaised · realValue · estvs peer med.
Better Spirits, LLCPre-Seed$1.0M$2.8M2.48×
High Rise Beverage Company, LLCPre-Seed$2.1M$2.4M2.07×
Atmosphere Clear Spirits LlcPre-Seed$1.0M$2.2M1.93×
Mountain Beverage LlcPre-Seed$700K$2.1M1.81×
Be Bold Beverage, Inc.Pre-Seed$1.3M$2.0M1.71×
Winglore Spirits Inc.Pre-Seed$605K$1.8M1.59×
Bellissima Spirits LLCPre-Seed$500K$1.2M1.08×
Fragment Beverage Co. LLCPre-Seed$500K$1.2M1.06×
Northwest Natural Spirits, LLCPre-Seed$500K$1.1M0.94×
Joyland Brewing Holdings, IncPre-Seed$500K$1.1M0.93×
Unifying Spirits, LlcPre-Seed$2.2M$718K0.63×
Orka Beverage CoPre-Seed$360K$530K0.46×
Hell & Heaven Spirits, Inc. this companyPre-Seed$415K$315K0.28×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$280K2025-08-27$1.6M$676K90%
Pre-Seed$135K2025-09-24$750K$315K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$280K2025-08-27
    • First recorded raise — entered as Pre-Seed.
    • 34 investors on this round.
  2. Pre-Seed$135K2025-09-24
    • Came back fast: 1 mo vs the ~15 mo sector norm.
    • Round 2.1× smaller than the prior — bridge or down round.
    • 12 investors on this round.
Intelligence
2025 ~Q4
Modeled next raise · ~1mo cadence
$135K
Modeled next size est.range $135K$216K
0.5×
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Earl Furfine2025-08
Eugene St. Clair2025-08
Registry & provenance

Hell & Heaven Spirits, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2085036
SEC CIK
2024
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Artisan Pizza Pies of Stillwater, LLCFood & BeveragePre-Seed$413K$9.5Msame sector · same stage
Eagle Mountain Winery, LlcFood & BeveragePre-Seed$411K$9.5Msame sector · same stage
Guanacaste Brewing LLCFood & BeveragePre-Seed$410K$9.5Msame sector · same stage
Us Beverage Net IncFood & BeveragePre-Seed$425K$9.8Msame sector · same stage
Colony Craft Beverage Company, LLCFood & BeveragePre-Seed$400K$4.2Msame sector · same stage
Old Webster Brewing, LLCFood & BeveragePre-Seed$400K$9.2Msame sector · same stage
Srg Breakfast Cafe LlcFood & BeveragePre-Seed$400K$9.2Msame sector · same stage
SRG Keke's Breakfast Cafe 2 LLCFood & BeveragePre-Seed$400K$9.2Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Heaven's Door Spirits, LLCFood & BeverageSeries B$561.5M89%
Wholesome Spirits Inc.Food & BeverageSeries A$6.9M87%
Salute Spirits, Inc.Food & BeveragePre-Seed$7.7M85%
Misguided Spirits, Inc.Food & BeveragePre-Seed$3.0M85%
Smile Spirits, Inc.Food & BeveragePre-Seed$524K84%
Tahoe Spirits, Inc.Food & BeverageSeries A$5.7M84%
Raw Spirit, Inc.OtherSeed$51.1M84%
Spirits of the Night LLCFood & BeveragePre-Seed$2.9M84%
Frequently asked
How much funding has Hell & Heaven Spirits, Inc. raised?
Hell & Heaven Spirits, Inc. has raised approximately $415K in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Hell & Heaven Spirits, Inc.'s estimated valuation?
Provath's modeled valuation for Hell & Heaven Spirits, Inc. is approximately $315K (modeled range $90K–$730K). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Hell & Heaven Spirits, Inc. at?
Hell & Heaven Spirits, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Sep 24.
What does Hell & Heaven Spirits, Inc. do and where is it based?
Hell & Heaven Spirits, Inc. operates in the Food & Beverage sector, based in VIENNA.
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