Companies · SaaS / Software

Heap Inc.Winter 2013Acquired

San Francisco · WA, USA; San Francisco, CA, USA · SaaS / Software · refined from filed group “Other Technology · founded 2012 · https://heap.io/

Diligence memoA one-page analyst read on Heap Inc. — recommendation, valuation, rhythm, risks.
$148.7M
Total raised · real
3
Rounds
4.2×
Latest step-up
Top 2%
Sector rank · raised
Series D+
Latest stage · inferred · Wed Nov 24 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Heap Inc. has raised $149M over 3 rounds; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the saas sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

At-risk
  • Last raise 4.6 yr ago; this sector typically re-raises about every 22 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in SaaS / Software

Heap Inc. is one of 381 SaaS / Software companies tracked from San Francisco, WA, USA; San Francisco, CA, USA, on record since 2012. By capital raised it ranks among the largest (ahead of 99% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Captures user interactions with no code to generate analytics.

Heap automates away the annoying parts of user analytics. No manual event tracking. No messy tracking plans. No custom ETL pipelines. Just insights. For everyone on your team.

SaaSAnalytics
Find Heap Inc. online

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
22
Investors (latest)
2021-11-24
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$1.3B$2.5B$3.8B$5.0BSeries A · 2015-12-11 Raised $9.1M (real) Modeled valuation $287M (est)$9.1M$287MSeries A2015Series B · 2017-04-20 Raised $27M (real) Modeled valuation $934M (est)$27M$934MSeries B2017Series D+ · 2021-11-24 Raised $113M (real) Modeled valuation $2.8B (est)$113M$2.8BSeries D+2021+$27M+$113MCumulative $149M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$9.1M · 2015
Series B$27.0M · 2017
Series D+$112.6M · 2021no Series C on file

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series C — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$2.8B
Base estimate est.
$638.1M
Conservative case
$5.2B
Upside case
$938.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series D+a $100M–$400M round). Valuation is modeled from stage benchmarks scaled by the saas sector profile. Directional, not a quoted figure.

Series A · modeled $287.1M · 2015-12-112015Series B · modeled $934.0M · 2017-04-20Series D+ · modeled $2.8B · 2021-11-242021
Model inputs · modeled:benchmark-stage-stepup-v1
12%
Dilution assumption
Implied ownership sold in the financing.
85%
Survival probability
68% low · 94% high
1.31×/yr
Annual markup
1.47×/yr upside case
4.6 yr
Elapsed time used
4.6 yr actual, capped for stale marks
saas
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
36 mo
Avg between rounds
$25.0M/yr
Capital velocity
10.6 yr
On record since
2015
First round
3
Rounds on file
How it compares to the market

Benchmarked against 381 companies in SaaS / Software. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 19× above median
This company$148.7M
Sector median$7.7M
Latest round — vs other Series D+ rounds in sector (real $, this stage) 0.8× of median
This company$112.6M
Sector median$141.7M
Modeled value — vs sector median (estimate, all stages) 32× above median
This company$2.8B
Sector median$86.5M

Raised more than 99% of sector peers (real $). Modeled value above 99% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

This companyCohort peer
$1.0B$10.0B$100.0M$1.0BCapital raised (log)Snapdocs, Inc. · Series D+ Raised $265.0M · modeled $4.3B (est)Auto Saas Holdings Llc · Series D+ Raised $152.5M · modeled $3.9B (est)Heap Inc. (this company) Raised $148.7M · modeled $2.8B (est)Heap Inc.
CompanyStageRaised · realValue · estvs peer med.
Snapdocs, Inc.Series D+$265.0M$4.3B1.10×
Auto Saas Holdings LlcSeries D+$152.5M$3.9B1.00×
Heap Inc. this companySeries D+$148.7M$2.8B0.71×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$9.1M2015-12-11$41.4M$287.1M85%
Series B$27.0M2017-04-20$150.0M$934.0M90%
Series D+$112.6M2021-11-24$938.3M$2.8B90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$9.1M2015-12-11
    • First recorded raise — entered as Series A.
    • 21 investors on this round.
  2. Series B$27.0M2017-04-20
    • Raised 16 mo later, in step with the ~22 mo sector norm.
    • Round 3.0× larger than the prior — scaling up.
    • 6 investors on this round.
  3. Series D+$112.6M2021-11-24
    • Raised again after 55 mo — slower than the ~22 mo sector norm.
    • Round 4.2× larger than the prior — scaling up.
    • 22 investors on this round.
Intelligence
2024 ~Q4
Modeled next raise · ~36mo cadence
$337.8M
Modeled next size est.range $219.6M$540.5M
4.2×
Last step-up
$25.0M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Chetan Puttagunta11 other2015-12
Ravi Viswanathan8 other2021-11
Matt Murphy7 other2021-11
Ravi Parikh5 other2015-12
Michael McGinn2 other2021-11
Kenneth Fine2021-11
Matin Movassate2015-12
Steve Love2021-11
Registry & provenance

Heap Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1661572
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
ScoutRFP, Inc.Other TechnologySeries B$49.2M$1.0Bnetwork3 shared operators
Auto Saas Holdings LlcSaaS / SoftwareSeries D+$152.5M$3.9Bsame sector · same stage
Cortex, Inc.SaaS / SoftwareSeries D+$133.4M$1.9Bsame sector · same stage
Sitetracker, Inc.OtherSeries C$121.5M$763.5Mnetwork2 shared operators
Placester, Inc.Other TechnologySeries C$93.5M$1.6Bnetwork2 shared operators
Starburst Labs, Inc.Software / TechSeries D+$178.3M$1.3Bnetwork1 shared operator · same stage
Snapdocs, Inc.SaaS / SoftwareSeries D+$265.0M$4.3Bsame sector · same stage
Reltio, Inc.Other TechnologySeries D+$213.4M$2.7Bnetwork1 shared operator · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Memo
Memo is modern communication that helps you get your focus back
SaaS / Software75%
Owl Analytics, Inc.Software / TechSeed$85.2M74%
Fuse Analytics, Inc.Software / TechPre-Seed$21.2M74%
Blinkfire Analytics, Inc.Software / TechSeed$38.2M74%
Blockspring
Automate data collection for spreadsheets and productivity tools.
73%
Analytics Usa Inc.Software / TechPre-Seed$2.1M73%
Arena Analytics Inc.Software / TechSeries A$327.5M72%
TagsafeSaaS / Software72%
Frequently asked
How much funding has Heap Inc. raised?
Heap Inc. has raised approximately $148.7M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Heap Inc.'s estimated valuation?
Provath's modeled valuation for Heap Inc. is approximately $2.8B (modeled range $638.1M–$5.2B). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Heap Inc. at?
Heap Inc.'s latest modeled financing stage is Series D+. Its most recent recorded round closed around Wed Nov 24.
What does Heap Inc. do and where is it based?
Heap Inc. operates in the SaaS / Software sector, based in San Francisco, WA, USA; San Francisco, CA, USA. Captures user interactions with no code to generate analytics.
Explore related

See where Heap Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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