Companies · Agtech / Foodtech

Happy Day Food Group, Inc.

BOISE · Agtech / Foodtech · refined from filed group “Other

Diligence memoA one-page analyst read on Happy Day Food Group, Inc. — recommendation, valuation, rhythm, risks.
$750K
Total raised · real
1
Rounds
Latest step-up
Top 61%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Tue Nov 06 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Happy Day Food Group, Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the agriculture sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.14× the median modeled value of Pre-Seed Agtech / Foodtech companies in 2016–2018 (32 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.7 yr ago; this sector typically re-raises about every 14 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Agtech / Foodtech

Happy Day Food Group, Inc. is one of 481 Agtech / Foodtech companies tracked from BOISE. By capital raised it ranks mid-pack (ahead of 40% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
1
Investors (latest)
2016
Year incorporated
2018-11-06
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MPre-Seed · 2018-11-06 Raised $750K (real) Modeled valuation $11M (est)$750K$11MPre-Seed2018

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$750K · 2018

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$11.2M
Base estimate est.
$470K
Conservative case
$127.5M
Upside case
$4.2M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the agriculture sector profile. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
28%
Survival probability
11% low · 52% high
1.46×/yr
Annual markup
1.97×/yr upside case
6.0 yr
Elapsed time used
7.7 yr actual, capped for stale marks
agriculture
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
7.7 yr
On record since
2018
First round
1
Rounds on file
How it compares to the market

Benchmarked against 481 companies in Agtech / Foodtech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.2× of median
This company$750K
Sector median$3.4M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.9× above median
This company$750K
Sector median$405K
Modeled value — vs sector median (estimate, all stages) 0.9× of median
This company$11.2M
Sector median$12.2M

Raised more than 40% of sector peers (real $). Modeled value above 58% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #4 of 32.

This companyCohort peer
$1.0M$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Azahar Coffee Company, LLC · Pre-Seed Raised $1.9M · modeled $15.0M (est)Galley Foods Inc. · Pre-Seed Raised $933K · modeled $14.0M (est)Bears Nutrition, Inc. · Pre-Seed Raised $850K · modeled $12.7M (est)Fresco Foods, Inc. · Pre-Seed Raised $720K · modeled $10.8M (est)Three Trees Foods, Inc. · Pre-Seed Raised $700K · modeled $10.5M (est)Medcare Farms · Pre-Seed Raised $690K · modeled $10.3M (est)Bubba's Foods LLC · Pre-Seed Raised $1.2M · modeled $9.8M (est)Five Friends Food, Inc. · Pre-Seed Raised $800K · modeled $9.1M (est)Rise Farms, LLP · Pre-Seed Raised $505K · modeled $7.6M (est)ArCal Foods, LLC · Pre-Seed Raised $500K · modeled $7.5M (est)D.D. Farms LLC · Pre-Seed Raised $500K · modeled $7.5M (est)Happy Day Food Group, Inc. (this company) Raised $750K · modeled $11.2M (est)Happy Day Food Group, Inc.
CompanyStageRaised · realValue · estvs peer med.
Azahar Coffee Company, LLCPre-Seed$1.9M$15.0M2.86×
Galley Foods Inc.Pre-Seed$933K$14.0M2.67×
Bears Nutrition, Inc.Pre-Seed$850K$12.7M2.43×
Happy Day Food Group, Inc. this companyPre-Seed$750K$11.2M2.14×
Fresco Foods, Inc.Pre-Seed$720K$10.8M2.06×
Three Trees Foods, Inc.Pre-Seed$700K$10.5M2.00×
Medcare FarmsPre-Seed$690K$10.3M1.97×
Bubba's Foods LLCPre-Seed$1.2M$9.8M1.87×
Five Friends Food, Inc.Pre-Seed$800K$9.1M1.74×
Rise Farms, LLPPre-Seed$505K$7.6M1.44×
ArCal Foods, LLCPre-Seed$500K$7.5M1.43×
D.D. Farms LLCPre-Seed$500K$7.5M1.43×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$750K2018-11-06$4.2M$11.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$750K2018-11-06
    • First recorded raise — entered as Pre-Seed.
    • 1 investor on this round.
Intelligence
Modeled next raise
$1.2M
Modeled next size est.range $780K$1.9M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ed Priddy2018-11
John Priddy2018-11
Mark Priddy2018-11
Registry & provenance

Happy Day Food Group, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1759029
SEC CIK
2016
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Automated Coffee Shop, IncAgtech / FoodtechPre-Seed$750K$2.6Msame sector · same stage
KA Foods, LLCAgtech / FoodtechPre-Seed$750K$6.2Msame sector · same stage
Main St Food Hall, LLCAgtech / FoodtechPre-Seed$750K$2.6Msame sector · same stage
Fresco Foods, Inc.Agtech / FoodtechPre-Seed$720K$10.8Msame sector · same stage
17 Tapit/Artemis Agrotera, LlcAgtech / FoodtechPre-Seed$786K$11.8Msame sector · same stage
Emerald Leaf Organics LlcAgtech / FoodtechPre-Seed$705K$3.0Msame sector · same stage
Best Food Trucks, Inc.Agtech / FoodtechPre-Seed$800K$549Ksame sector · same stage
Five Friends Food, Inc.Agtech / FoodtechPre-Seed$800K$9.1Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Good Day Farm Mississippi, LLCAgtech / FoodtechSeries A$13.8M82%
Day One Beverages, Inc.Food & BeverageSeed$17.6M82%
Good Day Farm Louisiana, LLCAgtech / FoodtechSeries B$265.8M82%
Good Day Farm Missouri Holdings, LLCAgtech / FoodtechSeries A$106.8M82%
Bright Foods, LLCAgtech / FoodtechSeed$27.4M82%
Hope Foods, LLCAgtech / FoodtechSeed$48.2M81%
Sapor Food Group, Inc.Agtech / FoodtechSeed$3.0M81%
Defiant Food Group, LLCAgtech / FoodtechSeed$1.9M81%
Frequently asked
How much funding has Happy Day Food Group, Inc. raised?
Happy Day Food Group, Inc. has raised approximately $750K in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Happy Day Food Group, Inc.'s estimated valuation?
Provath's modeled valuation for Happy Day Food Group, Inc. is approximately $11.2M (modeled range $470K–$127.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Happy Day Food Group, Inc. at?
Happy Day Food Group, Inc.'s latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Tue Nov 06.
What does Happy Day Food Group, Inc. do and where is it based?
Happy Day Food Group, Inc. operates in the Agtech / Foodtech sector, based in BOISE.
Explore related

See where Happy Day Food Group, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

Is this your company?

If you work at Happy Day Food Group, Inc., claim this profile or suggest a correction. We aggregate from public filings, so help us keep your description, website and links accurate.

Is this your company? Update your profile or add contact details — and choose exactly who can reach you. Reviewed before anything is published.