Gusto, Inc.Winter 2012Active☆Watch⊞Compare

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Gusto, Inc. is one of 146 Insurance companies tracked from SAN FRANCISCO, CA, USA, on record since 2011. By capital raised it ranks among the largest (ahead of 97% of sector peers), and among the largest by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst”

Provides growing businesses with everything to take care of their team

Launched in 2012 as ZenPayroll, Gusto serves more than 300,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.

As reported in public records reported — not modeled.

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Round size and date are reported; the stage label is inferred from round size (latest is Series D+ — a $100M–$400M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Benchmarked against 146 companies in Insurance. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Raised more than 97% of sector peers (real $). Modeled value above 98% of peers (estimate).

A tighter cohort than the sector chart above — only companies at the same stage (Series D+) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

Not enough valued peers in this cohort to chart positioning.

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

1. Series C$41.6M2015-03-27
   • First recorded raise — entered as Series C.
   • 5 investors on this round.
2. Series C$90.0M2015-12-04
   • Raised 8 mo later, in step with the ~12 mo sector norm.
   • Round 2.2× larger than the prior — scaling up.
   • 58 investors on this round.
3. Series C$66.7M2015-12-04
   • Filed alongside the prior round (same month) — likely a tranche or amendment.
   • Round 1.3× smaller than the prior — bridge or down round.
   • 23 investors on this round.
4. Series B$22.2M2015-12-04
   • Filed alongside the prior round (same month) — likely a tranche or amendment.
   • Round 3.0× smaller than the prior — bridge or down round.
   • 13 investors on this round.
5. Series D+$135.1M2018-07-16
   • Raised again after 31 mo — slower than the ~12 mo sector norm.
   • Round 6.1× larger than the prior — scaling up.
   • 29 investors on this round.
6. Series D+$188.0M2019-07-16
   • Raised 12 mo later, in step with the ~12 mo sector norm.
   • Round 1.4× larger than the prior — scaling up.
   • 16 investors on this round.
7. Series D+$12.4M2021-06-16
   • Raised again after 23 mo — slower than the ~12 mo sector norm.
   • Round 15.2× smaller than the prior — bridge or down round.
   • 16 investors on this round.
8. Series D+$175.0M2021-07-13
   • Came back fast: 1 mo vs the ~12 mo sector norm.
   • Round 14.1× larger than the prior — scaling up.
   • 48 investors on this round.
9. Series D+$114.3M2021-07-15
   • Filed alongside the prior round (same month) — likely a tranche or amendment.
   • Round 1.5× smaller than the prior — bridge or down round.
   • 27 investors on this round.

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

Gusto, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

See where Gusto, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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