Companies · Retailing

Greycork

Boston · Retailing

Diligence memoA one-page analyst read on Greycork — recommendation, valuation, rhythm, risks.
$1.8M
Total raised · real
5
Rounds
0.8×
Latest step-up
Top 49%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Wed Aug 24 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Greycork looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.95× the median modeled value of Pre-Seed Retailing companies in 2016–2018 (187 peers) — value vs value, same stage and era.
Dormant
  • Last raise 9.8 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Greycork is one of 2347 Retailing companies tracked from Boston. By capital raised it ranks mid-pack (ahead of 52% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2013-12-12 Raised $278K (real) Modeled valuation $2.2M (est)$278K$2.2MPre-Seed2013Pre-Seed · 2013-12-13 Raised $110K (real) Modeled valuation $863K (est)$110K$863KPre-Seed2013Pre-Seed · 2016-02-11 Raised $125K (real) Modeled valuation $981K (est)$125K$981KPre-Seed2016Pre-Seed · 2016-03-18 Raised $709K (real) Modeled valuation $5.6M (est)$709K$5.6MPre-Seed2016Pre-Seed · 2016-08-24 Raised $585K (real) Modeled valuation $4.6M (est)$585K$4.6MPre-Seed2016+$110K+$125K+$709K+$585KCumulative $1.8M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$278K · 2013
Pre-Seed extension$110K · 2013
Pre-Seed extension$125K · 2016
Pre-Seed extension$709K · 2016
Pre-Seed extension$585K · 2016

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$4.6M
Base estimate est.
$351K
Conservative case
$52.0M
Upside case
$3.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $2.2M · 2013-12-122013Pre-Seed · modeled $863K · 2013-12-13Pre-Seed · modeled $981K · 2016-02-11Pre-Seed · modeled $5.6M · 2016-03-18Pre-Seed · modeled $4.6M · 2016-08-242016
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
6.0 yr
Elapsed time used
9.8 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
8 mo
Avg between rounds
$669K/yr
Capital velocity
12.6 yr
On record since
2013
First round
5
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.1× above median
This company$1.8M
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.8× above median
This company$585K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.8× of median
This company$4.6M
Sector median$5.8M

Raised more than 52% of sector peers (real $). Modeled value above 46% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #42 of 187.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Barefoot Beach Bums, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Pixielane, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Great Rearranged, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)Proof Smart Food, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Mojis, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Online Stores, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)LittleMissMatched, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)Makeup America! Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Yai's Thai, LLC · Pre-Seed Raised $1.1M · modeled $7.8M (est)Rockpoint LLC · Pre-Seed Raised $995K · modeled $7.8M (est)All Day Nutritionals, Inc. · Pre-Seed Raised $984K · modeled $7.7M (est)Baby Generation, Inc. · Pre-Seed Raised $1.5M · modeled $7.6M (est)Greycork (this company) Raised $1.8M · modeled $4.6M (est)Greycork
CompanyStageRaised · realValue · estvs peer med.
Barefoot Beach Bums, Inc.Pre-Seed$1.0M$7.8M3.33×
Pixielane, Inc.Pre-Seed$1.0M$7.8M3.33×
Great Rearranged, LLCPre-Seed$1.0M$7.8M3.33×
Proof Smart Food, Inc.Pre-Seed$1.0M$7.8M3.33×
Mojis, Inc.Pre-Seed$1.0M$7.8M3.33×
Online Stores, LLCPre-Seed$1.0M$7.8M3.33×
LittleMissMatched, LLCPre-Seed$1.0M$7.8M3.33×
Makeup America! Inc.Pre-Seed$1.0M$7.8M3.33×
Yai's Thai, LLCPre-Seed$1.1M$7.8M3.33×
Rockpoint LLCPre-Seed$995K$7.8M3.32×
All Day Nutritionals, Inc.Pre-Seed$984K$7.7M3.28×
Baby Generation, Inc.Pre-Seed$1.5M$7.6M3.22×
Greycork this companyPre-Seed$1.8M$4.6M1.95×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$278K2013-12-12$1.5M$2.2M90%
Pre-Seed$110K2013-12-13$611K$863K90%
Pre-Seed$125K2016-02-11$694K$981K90%
Pre-Seed$709K2016-03-18$3.9M$5.6M90%
Pre-Seed$585K2016-08-24$3.3M$4.6M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$278K2013-12-12
    • First recorded raise — entered as Pre-Seed.
  2. Pre-Seed$110K2013-12-13
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.5× smaller than the prior — bridge or down round.
  3. Pre-Seed$125K2016-02-11
    • Raised again after 26 mo — slower than the ~13 mo sector norm.
    • Round roughly the size of the prior one.
  4. Pre-Seed$709K2016-03-18
    • Came back fast: 1 mo vs the ~13 mo sector norm.
    • Round 5.7× larger than the prior — scaling up.
  5. Pre-Seed$585K2016-08-24
    • Came back fast: 5 mo vs the ~13 mo sector norm.
    • Round roughly the size of the prior one.
Intelligence
2017 ~Q2
Modeled next raise · ~8mo cadence
$585K
Modeled next size est.range $585K$936K
0.8×
Last step-up
$669K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
John Bentley Humphrey2013-12
Registry & provenance

Greycork is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1594449
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Snobswap Inc.RetailingPre-Seed$1.7M$6.1Msame sector · same stage
Digital Dream Labs, LlcRetailingPre-Seed$1.9M$5.9Msame sector · same stage
Clear Water Outdoor LLCRetailingPre-Seed$1.6M$3.5Msame sector · same stage
RAC Interactive LLCRetailingPre-Seed$2.0M$5.6Msame sector · same stage
Evy Tea LLCRetailingPre-Seed$1.6M$4.5Msame sector · same stage
Recess Pickleball, Inc.RetailingPre-Seed$1.6M$3.3Msame sector · same stage
STAMBA Inc.RetailingPre-Seed$1.6M$3.9Msame sector · same stage
3Floz, LlcRetailingPre-Seed$2.1M$5.0Msame sector · same stage
Frequently asked
How much funding has Greycork raised?
Greycork has raised approximately $1.8M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is Greycork's estimated valuation?
Provath's modeled valuation for Greycork is approximately $4.6M (modeled range $351K–$52.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Greycork at?
Greycork's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Wed Aug 24.
What does Greycork do and where is it based?
Greycork operates in the Retailing sector, based in Boston.
Explore related

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