Companies · Retailing
BRENTWOOD · Retailing
Diligence memoA one-page analyst read on GPO Merchants & Operators, LLC — recommendation, valuation, rhythm, risks.→GPO Merchants & Operators, LLC looks fair against its niche peers and is dormant on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.
GPO Merchants & Operators, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
GPO Merchants & Operators, LLC is one of 2347 Retailing companies tracked from BRENTWOOD. By capital raised it ranks among the largest (ahead of 92% of sector peers), and among the largest by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.
Round size and date are reported; the stage label is inferred from round size (latest is Series B — a $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 92% of sector peers (real $). Modeled value above 93% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #13 of 28.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Express Oil Group, Inc. | Series B | $37.4M | $210.9M | 1.87× |
| Wayfair Llc | Series B | $36.3M | $204.6M | 1.82× |
| Vitacost.com, Inc. | Series B | $34.8M | $196.5M | 1.75× |
| Jessica'S Holdings, Llc | Series B | $27.3M | $153.7M | 1.37× |
| Ezcorp Inc | Series B | $30.6M | $152.3M | 1.35× |
| Barcodes Group, Inc | Series B | $26.0M | $146.6M | 1.30× |
| Emergency Essentials, LLC | Series B | $26.0M | $146.6M | 1.30× |
| Borders Group Inc | Series B | $25.0M | $141.0M | 1.25× |
| Stephen L LaFrance Holdings Inc | Series B | $24.5M | $138.2M | 1.23× |
| Sundia Corp | Series B | $23.6M | $133.2M | 1.18× |
| RueLaLa, Inc. | Series B | $22.1M | $124.4M | 1.11× |
| Savers, Inc. | Series B | $21.9M | $123.7M | 1.10× |
| GPO Merchants & Operators, LLC this company | Series B | $34.7M | $115.4M | 1.03× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Series A | $10.5M | 2012-06-28 | $47.5M | $53.7M | 90% |
| Seed | $3.8M | 2012-06-28 | $18.8M | $23.7M | 90% |
| Series B | $20.5M | 2012-06-28 | $113.6M | $115.4M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Daniel C. Staton | — | 2 other | 2012-06 |
| George F. Meyer, Jr. | — | — | 2012-06 |
| Jeff F. Schneider | — | — | 2012-06 |
| Larry F. Tyler | — | — | 2012-06 |
| Steven T. Biesanz | — | — | 2012-06 |
| Thomas Holley | — | — | 2012-06 |
| William M. Shaner | — | — | 2012-06 |
GPO Merchants & Operators, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Tesco Plc | Retailing | Series B | $34.6M | $47.6M | same sector · same stage |
| Vitacost.com, Inc. | Retailing | Series B | $34.8M | $196.5M | same sector · same stage |
| Compact Power Equipment Centers LLC | Retailing | Series B | $34.9M | $56.4M | same sector · same stage |
| Mission Product Holdings, Inc. | Retailing | Series B | $35.0M | $197.4M | same sector · same stage |
| Bluestone Lane Holdings LLC | Retailing | Series B | $35.1M | $110.0M | same sector · same stage |
| ROKA Sports, Inc. | Retailing | Series B | $33.9M | $106.5M | same sector · same stage |
| MightyNest, LLC | Retailing | Series B | $35.9M | $193.3M | same sector · same stage |
| Bauble Bar, Inc. | Retailing | Series B | $33.2M | $119.4M | same sector · same stage |
See where GPO Merchants & Operators, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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