Companies · Manufacturing

Good Natured Products Inc.

VANCOUVER · Manufacturing

Diligence memoA one-page analyst read on Good Natured Products Inc. — recommendation, valuation, rhythm, risks.
$2.2M
Total raised · real
2
Rounds
0.1×
Latest step-up
Top 50%
Sector rank · raised
Seed
Latest stage · inferred · Wed Jun 21 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Good Natured Products Inc. looks under-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the manufacturing sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.17× the median modeled value of Seed Manufacturing companies in 2022–2024 (161 peers) — value vs value, same stage and era.
At-risk
  • Last raise 3.0 yr ago; this sector typically re-raises about every 12 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Manufacturing

Good Natured Products Inc. is one of 3257 Manufacturing companies tracked from VANCOUVER. By capital raised it ranks mid-pack (ahead of 51% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
74
Investors (latest)
2023-06-21
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2021-03-04 Raised $1.9M (real) Modeled valuation $19M (est)$1.9M$19MSeed2021Seed · 2023-06-21 Raised $281K (real) Modeled valuation $1.4M (est)$281K$1.4MSeed2023+$281KCumulative $2.2M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$1.9M · 2021
Seed extension$281K · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$1.4M
Base estimate est.
$258K
Conservative case
$5.0M
Upside case
$1.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the manufacturing sector profile. Directional, not a quoted figure.

Seed · modeled $19.1M · 2021-03-042021Seed · modeled $1.4M · 2023-06-212023
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
41%
Survival probability
18% low · 63% high
1.35×/yr
Annual markup
1.77×/yr upside case
3.0 yr
Elapsed time used
3.0 yr actual, capped for stale marks
manufacturing
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
28 mo
Avg between rounds
$950K/yr
Capital velocity
5.3 yr
On record since
2021
First round
2
Rounds on file
How it compares to the market

Benchmarked against 3257 companies in Manufacturing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.1× above median
This company$2.2M
Sector median$2.0M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.2× of median
This company$281K
Sector median$1.6M
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$1.4M
Sector median$12.0M

Raised more than 51% of sector peers (real $). Modeled value above 7% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #153 of 161.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)Three Rivers Preferred Group LLC · Seed Raised $4.0M · modeled $29.6M (est)Thelma's, L.L.C. · Seed Raised $3.8M · modeled $27.7M (est)Mills Products, LLC · Seed Raised $3.8M · modeled $26.2M (est)Unity Laundry Systems Corp · Seed Raised $4.0M · modeled $25.8M (est)Ohio Heat Holdings LLC · Seed Raised $3.8M · modeled $25.6M (est)VMC Acquisition Co LLC · Seed Raised $2.9M · modeled $21.8M (est)LightningCath, Inc. · Seed Raised $3.0M · modeled $21.6M (est)Smede Son Holding Co LLC · Seed Raised $3.6M · modeled $20.9M (est)Total Advantage LLC · Seed Raised $3.5M · modeled $20.4M (est)Applied Bioplastics Corp. · Seed Raised $4.0M · modeled $20.3M (est)World Matcha Inc. · Seed Raised $5.6M · modeled $19.7M (est)Cotsworks, Inc. · Seed Raised $2.9M · modeled $19.6M (est)Good Natured Products Inc. (this company) Raised $2.2M · modeled $1.4M (est)Good Natured Products Inc.
CompanyStageRaised · realValue · estvs peer med.
Three Rivers Preferred Group LLCSeed$4.0M$29.6M3.49×
Thelma's, L.L.C.Seed$3.8M$27.7M3.26×
Mills Products, LLCSeed$3.8M$26.2M3.09×
Unity Laundry Systems CorpSeed$4.0M$25.8M3.04×
Ohio Heat Holdings LLCSeed$3.8M$25.6M3.01×
VMC Acquisition Co LLCSeed$2.9M$21.8M2.56×
LightningCath, Inc.Seed$3.0M$21.6M2.55×
Smede Son Holding Co LLCSeed$3.6M$20.9M2.47×
Total Advantage LLCSeed$3.5M$20.4M2.40×
Applied Bioplastics Corp.Seed$4.0M$20.3M2.40×
World Matcha Inc.Seed$5.6M$19.7M2.32×
Cotsworks, Inc.Seed$2.9M$19.6M2.31×
Good Natured Products Inc. this companySeed$2.2M$1.4M0.17×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$1.9M2021-03-04$9.5M$19.1M90%
Seed$281K2023-06-21$1.4M$1.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$1.9M2021-03-04
    • First recorded raise — entered as Seed.
    • 1 investor on this round.
  2. Seed$281K2023-06-21
    • Raised again after 28 mo — slower than the ~12 mo sector norm.
    • Round 6.8× smaller than the prior — bridge or down round.
    • 74 investors on this round.
Intelligence
2025 ~Q4
Modeled next raise · ~28mo cadence
$281K
Modeled next size est.range $281K$450K
0.1×
Last step-up
$950K/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Michael Thompson11 other2021-03
Keith Spencer3 other2023-06
Kerry Biggs1 other2023-06
Donald Holmstrom2023-06
Don Holmstrom2021-03
Jim Zadra2021-03
Joel Marsh2021-03
Jon Roby2021-03
Kevin Leong2021-03
Michel Labonte2021-03
Noel Harvey2021-03
Paul Antoniadis2021-03
Stephanie Zahn2021-03
Tamara Kozikowski2023-06
Registry & provenance

Good Natured Products Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1851803
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
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Vibranz IncManufacturingSeed$2.0M$1.4Msame sector · same stage
Tune Outdoor LLCManufacturingSeed$2.0M$2.1Msame sector · same stage
Sublime Laser, Inc.ManufacturingSeed$2.5M$1.3Msame sector · same stage
Key Performance Building Products LLCManufacturingSeed$1.8M$1.5Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Good Planet Foods Inc.ManufacturingSeries A$29.0M85%
Nature Coatings, Inc.ManufacturingSeed$14.1M84%
Natural Food Works, LLCManufacturingSeed$18.4M82%
Industrial Nature LtdManufacturingPre-Seed$1.6M81%
Good Nature Agro, Inc.
Good Nature Agro, a tech-enabled Zambian company working from end-to-end within the specialised legume value chains, has raised Series A equity funding worth US$2.1 million to help it accelerate its growth.
AgricultureSeries A$36.5M81%
Good Beverage LLCManufacturingPre-Seed$14.5M80%
Good To-Go, Inc.ManufacturingPre-Seed$6.3M80%
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Frequently asked
How much funding has Good Natured Products Inc. raised?
Good Natured Products Inc. has raised approximately $2.2M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Good Natured Products Inc.'s estimated valuation?
Provath's modeled valuation for Good Natured Products Inc. is approximately $1.4M (modeled range $258K–$5.0M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Good Natured Products Inc. at?
Good Natured Products Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Jun 21.
What does Good Natured Products Inc. do and where is it based?
Good Natured Products Inc. operates in the Manufacturing sector, based in VANCOUVER.
Explore related

See where Good Natured Products Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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