Companies · Other

General Cannabis Corp

Denver · Other

Diligence memoA one-page analyst read on General Cannabis Corp — recommendation, valuation, rhythm, risks.
$21.4M
Total raised · real
4
Rounds
2.3×
Latest step-up
Top 15%
Sector rank · raised
Series A
Latest stage · inferred · Wed Dec 23 2020 00:00:00 GMT+0000 (Coordinated Universal Time)

General Cannabis Corp looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 1.12× the median modeled value of Series A Other companies in 2019–2021 (858 peers) — value vs value, same stage and era.
  • Within the normal band (112% of peer median) for its niche.
Dormant
  • Last raise 5.5 yr ago; this sector typically re-raises about every 11 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

General Cannabis Corp is one of 25015 Other companies tracked from Denver. By capital raised it ranks in the upper tier (ahead of 86% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
20
Investors (latest)
2020-12-23
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeed · 2016-09-21 Raised $3.0M (real) Modeled valuation $56M (est)Seed2016Seed · 2017-10-09 Raised $4.0M (real) Modeled valuation $74M (est)Seed2017Pre-Seed · 2017-10-09 Raised $750K (real) Modeled valuation $17M (est)Pre-Seed2017Series A · 2018-04-20 Raised $7.5M (real) Modeled valuation $114M (est)Series A2018Series A · 2020-12-23 Raised $4.6M (real) Modeled valuation $60M (est)Series A2020Seed · 2020-12-23 Raised $2.9M (real) Modeled valuation $46M (est)Seed2020Series A · 2020-12-23 Raised $6.9M (real) Modeled valuation $90M (est)Series A2020+$4.0M+$750K+$7.5M+$4.6M+$2.9M+$6.9MCumulative $30M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.0M · 2016
Seed extension$4.0M · 2017
Bridge · Seed-stage$750K · 2017smaller follow-on
Series A$7.5M · 2018
Series A extension$4.6M · 2020
Bridge · Series A-stage$2.9M · 2020smaller follow-on
Series A extension$6.9M · 2020

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$90.5M
Base estimate est.
$9.4M
Conservative case
$440.6M
Upside case
$31.4M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Aa $4.0M–$15M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Seed · modeled $55.8M · 2016-09-212016Seed · modeled $74.4M · 2017-10-09Pre-Seed · modeled $17.3M · 2017-10-09Series A · modeled $113.5M · 2018-04-20Series A · modeled $60.3M · 2020-12-23Seed · modeled $45.8M · 2020-12-23Series A · modeled $90.5M · 2020-12-232020
Model inputs · modeled:benchmark-stage-stepup-v1
22%
Dilution assumption
Implied ownership sold in the financing.
55%
Survival probability
30% low · 75% high
1.35×/yr
Annual markup
1.70×/yr upside case
5.5 yr
Elapsed time used
5.5 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
9 mo
Avg between rounds
$5.0M/yr
Capital velocity
9.8 yr
On record since
2016
First round
7
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 10× above median
This company$21.4M
Sector median$2.0M
Latest round — vs other Series A rounds in sector (real $, this stage) 1.2× above median
This company$6.9M
Sector median$5.7M
Modeled value — vs sector median (estimate, all stages) 5.1× above median
This company$90.5M
Sector median$17.7M

Raised more than 86% of sector peers (real $). Modeled value above 81% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series A) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #387 of 858.

This companyCohort peer
$10.0M$100.0M$1.0B$10.0M$100.0MCapital raised (log)No More Landfills Investment Group, LLC · Series A Raised $15.0M · modeled $227.0M (est)3901 Campbellton Rd., LLC · Series A Raised $15.0M · modeled $227.0M (est)medpai group · Series A Raised $15.0M · modeled $227.0M (est)WestCap Bolt, LLC · Series A Raised $15.0M · modeled $227.0M (est)HBC Management Class B L.P. · Series A Raised $15.0M · modeled $226.3M (est)Globus Maritime Ltd · Series A Raised $27.4M · modeled $223.4M (est)Redwood Holding Group, LLC · Series A Raised $21.1M · modeled $222.5M (est)Sol de Janeiro Holdings, Inc. · Series A Raised $14.6M · modeled $220.6M (est)Patrick Partners LLC · Series A Raised $14.5M · modeled $219.4M (est)Concord Resources Holdings Ltd · Series A Raised $14.4M · modeled $218.2M (est)Bigstream Solutions, Inc. · Series A Raised $19.8M · modeled $216.3M (est)Engageli, Inc. · Series A Raised $14.5M · modeled $215.8M (est)General Cannabis Corp (this company) Raised $21.4M · modeled $90.5M (est)General Cannabis Corp
CompanyStageRaised · realValue · estvs peer med.
No More Landfills Investment Group, LLCSeries A$15.0M$227.0M2.81×
3901 Campbellton Rd., LLCSeries A$15.0M$227.0M2.81×
medpai groupSeries A$15.0M$227.0M2.81×
WestCap Bolt, LLCSeries A$15.0M$227.0M2.81×
HBC Management Class B L.P.Series A$15.0M$226.3M2.80×
Globus Maritime LtdSeries A$27.4M$223.4M2.76×
Redwood Holding Group, LLCSeries A$21.1M$222.5M2.75×
Sol de Janeiro Holdings, Inc.Series A$14.6M$220.6M2.73×
Patrick Partners LLCSeries A$14.5M$219.4M2.71×
Concord Resources Holdings LtdSeries A$14.4M$218.2M2.70×
Bigstream Solutions, Inc.Series A$19.8M$216.3M2.67×
Engageli, Inc.Series A$14.5M$215.8M2.67×
General Cannabis Corp this companySeries A$21.4M$90.5M1.12×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.0M2016-09-21$15.0M$55.8M90%
Seed$4.0M2017-10-09$20.0M$74.4M90%
Pre-Seed$750K2017-10-09$4.2M$17.3M90%
Series A$7.5M2018-04-20$34.1M$113.5M90%
Series A$4.6M2020-12-23$20.9M$60.3M90%
Seed$2.9M2020-12-23$14.7M$45.8M90%
Series A$6.9M2020-12-23$31.4M$90.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.0M2016-09-21
    • First recorded raise — entered as Seed.
    • 16 investors on this round.
  2. Seed$4.0M2017-10-09
    • Raised 13 mo later, in step with the ~11 mo sector norm.
    • Round 1.3× larger than the prior — scaling up.
    • 11 investors on this round.
  3. Pre-Seed$750K2017-10-09
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 5.3× smaller than the prior — bridge or down round.
    • 11 investors on this round.
  4. Series A$7.5M2018-04-20
    • Came back fast: 6 mo vs the ~11 mo sector norm.
    • Round 10.0× larger than the prior — scaling up.
    • 30 investors on this round.
  5. Series A$4.6M2020-12-23
    • Raised again after 32 mo — slower than the ~11 mo sector norm.
    • Round 1.6× smaller than the prior — bridge or down round.
    • 25 investors on this round.
  6. Seed$2.9M2020-12-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 1.6× smaller than the prior — bridge or down round.
    • 19 investors on this round.
  7. Series A$6.9M2020-12-23
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.3× larger than the prior — scaling up.
    • 20 investors on this round.
Intelligence
2021 ~Q3
Modeled next raise · ~9mo cadence
$16.2M
Modeled next size est.range $10.5M$25.9M
2.3×
Last step-up
$5.0M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Mark Green3 other2017-10
Adam Hershey1 other2020-12
BRIAN ANDREWS1 other2017-10
Carl Williams1 other2020-12
Michael Feinsod1 other2016-09
Diane Jones2020-12
DUNCAN LEVIN2017-10
John Barker Dalton2020-12
John Dalton2020-12
PETER BOOCKVAR2016-09
Richard Barker Travia2020-12
Richard Travia2020-12
ROBERT FRICHTEL2016-09
Steve Gutterman2020-12
Registry & provenance

General Cannabis Corp is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1477009
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Mgt Partners Inc.OtherSeries B$20.0M$117.8Mnetwork1 shared operator · same sector
Needed PBCOtherSeries A$21.2M$85.5Msame sector · same stage
FabricNano Inc.OtherSeries A$21.1M$93.2Msame sector · same stage
United Mining Group, Inc.OtherSeries A$21.1M$95.3Msame sector · same stage
MusclePharm CorpOtherSeries A$21.0M$90.8Msame sector · same stage
Tri-Us, Inc.OtherSeries A$21.0M$90.8Msame sector · same stage
IntegriCo Composites, Inc.OtherSeries A$20.8M$90.8Msame sector · same stage
SupplyShift Inc.OtherSeries A$22.5M$93.9Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Cannabis One Holdings Inc.OtherPre-Seed$9.5M90%
Franchise Cannabis Corp.OtherPre-Seed$22.5M88%
Green Leaf Cannabis Co. LLCOtherPre-Seed$2.4M88%
IM Cannabis Corp.OtherSeed$5.6M87%
Pure Harvest Cannabis Group, Inc.OtherSeries A$61.2M87%
Auxly Cannabis Group Inc.OtherPre-Seed$7.3M87%
Heritage Cannabis Holdings Corp.OtherSeed$9.9M86%
Clear Cannabis Inc.OtherPre-Seed$12.0M86%
Frequently asked
How much funding has General Cannabis Corp raised?
General Cannabis Corp has raised approximately $21.4M in disclosed capital across 4 recorded financing rounds, aggregated from public filings.
What is General Cannabis Corp's estimated valuation?
Provath's modeled valuation for General Cannabis Corp is approximately $90.5M (modeled range $9.4M–$440.6M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is General Cannabis Corp at?
General Cannabis Corp's latest modeled financing stage is Series A. Its most recent recorded round closed around Wed Dec 23.
What does General Cannabis Corp do and where is it based?
General Cannabis Corp operates in the Other sector, based in Denver.
Explore related

See where General Cannabis Corp sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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