Diligence memo · auto-generated · as of July 2, 2026
FitOn Inc.
FitOn Inc. looks fair against its niche peers and is quiet on financing cadence.
Businessfiled
FitOn Inc. operates in Other Technology, based in WEST HOLLYWOOD.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
FitOn Inc. has raised $109M in disclosed capital across 6 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $49M on 2025-01-30.
Most recent recorded round closed around 2025-01-30.
Valuation (modeled)modeled
Provath models FitOn Inc. at approximately $381M (range $184M–$535M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.14× the median modeled value of Series C Other Technology companies in 2025–2027 (93 peers) — value vs value, same stage and era. Within the normal band (114% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 11 months.
Last raise 17 mo ago; this sector typically re-raises about every 13 months.
Slightly overdue versus sector cadence.
The last round stepped up 13.9× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 97% of Other Technology peers (21302 compared).
Modeled value ranks above 90% of those peers.
Closest niche peers: TensorWave Inc., Mobile Money Americas Corp., Framer, Inc., Sanity, Inc., Celero Communications, Inc..
Peoplefiled
8 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.