Companies · Other

Fire & Flower Inc.

EDMONTON · Other

Diligence memoA one-page analyst read on Fire & Flower Inc. — recommendation, valuation, rhythm, risks.→
$3.1M
Total raised · real
1
Rounds
—
Latest step-up
Top 44%
Sector rank · raised
Seed
Latest stage · inferred · Thu Nov 01 2018 00:00:00 GMT+0000 (Coordinated Universal Time)

Fire & Flower Inc. looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.66× the median modeled value of Seed Other companies in 2016–2018 (1003 peers) — value vs value, same stage and era.
Dormant
  • Last raise 7.7 yr ago; this sector typically re-raises about every 11 months.
  • Only one round on record and long silent — often defunct, acquired, or gone quiet.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Fire & Flower Inc. is one of 25015 Other companies tracked from EDMONTON. By capital raised it ranks mid-pack (ahead of 57% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
7
Investors (latest)
2017
Year incorporated
2018-11-01
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$25M$50M$75M$100MSeed · 2018-11-01 Raised $3.1M (real) Modeled valuation $57M (est)$3.1M$57MSeed2018

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.1M · 2018

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$57.0M
Base estimate est.
$2.8M
Conservative case
$447.5M
Upside case
$15.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seed — a $1.0M–$4.0M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.45×/yr
Annual markup
1.90×/yr upside case
6.0 yr
Elapsed time used
7.7 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
—
Avg between rounds
—
Capital velocity
7.9 yr
On record since
2018
First round
1
Rounds on file
How it compares to the market

Benchmarked against 25015 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages)▲ 1.5× above median
This company$3.1M
Sector median$2.0M
Latest round — vs other Seed rounds in sector (real $, this stage)▲ 1.8× above median
This company$3.1M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages)▲ 3.2× above median
This company$57.0M
Sector median$17.7M

Raised more than 57% of sector peers (real $). Modeled value above 74% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #143 of 1,003.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)Zooba Eats, Inc. · Seed Raised $4.0M · modeled $74.4M (est)EQX Capital, Inc. · Seed Raised $4.0M · modeled $74.4M (est)Alliance Time Holdings, LLC · Seed Raised $4.0M · modeled $74.4M (est)Springfield Hockey, LLC · Seed Raised $4.0M · modeled $74.4M (est)Spring Hill Development Partners, LLC · Seed Raised $8.0M · modeled $74.4M (est)Ontimeworks, Inc. · Seed Raised $6.0M · modeled $74.4M (est)OHCP Northeastern Fiber Buyer Holdco, L.P. · Seed Raised $4.0M · modeled $74.4M (est)American Son Broadway Ltd Liability Co · Seed Raised $4.0M · modeled $74.4M (est)Capture2, Inc. · Seed Raised $4.0M · modeled $74.4M (est)Chooze, Corp. · Seed Raised $4.0M · modeled $74.4M (est)Polybio Capital, L.P. · Seed Raised $4.0M · modeled $74.4M (est)Equisphere Corp. · Seed Raised $4.0M · modeled $74.4M (est)Fire & Flower Inc. (this company) Raised $3.1M · modeled $57.0M (est)Fire & Flower Inc.
CompanyStageRaised · realValue · estvs peer med.
Zooba Eats, Inc.Seed$4.0M$74.4M2.16×
EQX Capital, Inc.Seed$4.0M$74.4M2.16×
Alliance Time Holdings, LLCSeed$4.0M$74.4M2.16×
Springfield Hockey, LLCSeed$4.0M$74.4M2.16×
Spring Hill Development Partners, LLCSeed$8.0M$74.4M2.16×
Ontimeworks, Inc.Seed$6.0M$74.4M2.16×
OHCP Northeastern Fiber Buyer Holdco, L.P.Seed$4.0M$74.4M2.16×
American Son Broadway Ltd Liability CoSeed$4.0M$74.4M2.16×
Capture2, Inc.Seed$4.0M$74.4M2.16×
Chooze, Corp.Seed$4.0M$74.4M2.16×
Polybio Capital, L.P.Seed$4.0M$74.4M2.16×
Equisphere Corp.Seed$4.0M$74.4M2.16×
Fire & Flower Inc. this companySeed$3.1M$57.0M1.66×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.1M2018-11-01$15.3M$57.0M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.1M2018-11-01
    • First recorded raise — entered as Seed.
    • 7 investors on this round.
Intelligence
—
Modeled next raise
$4.9M
Modeled next size est.range $3.2M–$7.9M
—
Last step-up
—
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Trevor Fencott—1 other2018-11
George Fraser Bruce Sinclair——2018-11
Harvey A. Shapiro——2018-11
Mike A. Vioncek——2018-11
Norman A. Inkster——2018-11
Registry & provenance

Fire & Flower Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1759423
SEC CIK
2017
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Estate Cheese Group, LLCOtherSeed$3.1M$57.2Msame sector · same stage
TKG Deadwood Gaming Limited PartnershipOtherSeed$3.1M$57.2Msame sector · same stage
FW Acquisition Co., LLCOtherSeed$3.1M$57.3Msame sector · same stage
Lunch Beam Ltd Liability CoOtherSeed$3.1M$56.8Msame sector · same stage
Flint Hills International LLCOtherSeed$3.1M$56.8Msame sector · same stage
Nuun & Company, Inc.OtherSeed$3.1M$57.3Msame sector · same stage
WPT Holdco, Inc.OtherSeed$3.1M$57.4Msame sector · same stage
Cannon Workspace, LLCOtherSeed$3.0M$56.7Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Fire & Flower US Holdings Inc.OtherPre-Seed$15.4M93%
Fire & Flower Holdings Corp.OtherSeries A$141.6M93%
FireFlower Worldwide IncOtherSeed$11.5M89%
Kettle & Fire Inc.OtherSeries A$35.3M87%
Ghost Flower, Inc.OtherPre-Seed$4.7M86%
Fuel For Fire, Inc.OtherSeed$16.0M84%
Flowers' Holdings, Inc.OtherPre-Seed$2.2M84%
On Fire LLCOtherSeed$11.1M84%
Frequently asked
How much funding has Fire & Flower Inc. raised?
Fire & Flower Inc. has raised approximately $3.1M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Fire & Flower Inc.'s estimated valuation?
Provath's modeled valuation for Fire & Flower Inc. is approximately $57.0M (modeled range $2.8M–$447.5M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Fire & Flower Inc. at?
Fire & Flower Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Thu Nov 01.
What does Fire & Flower Inc. do and where is it based?
Fire & Flower Inc. operates in the Other sector, based in EDMONTON.
Explore related

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