Diligence memo · auto-generated · as of July 2, 2026
Finicity Corp
Finicity Corp looks fair against its niche peers and is dormant on financing cadence.
Businessfiled
Finicity Corp operates in Business Services, based in Salt Lake City.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Finicity Corp has raised $65M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series B (a $15M–$40M round).
Largest single filing: $36M on 2016-10-31.
Most recent recorded round closed around 2018-07-10.
Valuation (modeled)modeled
Provath models Finicity Corp at approximately $659M (range $74M–$2.5B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.38× the median modeled value of Series B Business Services companies in 2016–2018 (16 peers) — value vs value, same stage and era. Within the normal band (138% of peer median) for its niche.
Financing rhythm & timingmixed
Historic cadence: a new round about every 20 months.
Last raise 8.0 yr ago; this sector typically re-raises about every 12 months.
Silent for over 3× the sector's normal cadence.
The last round was 1.2× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 95% of Business Services peers (2439 compared).
Modeled value ranks above 96% of those peers.
Closest niche peers: Principle Global Ltd, Src Mme Credit, Lp, Accscient, Llc, Scylla Management LLC, PH Group Parent Corp..
Peoplefiled
7 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.