Companies · Software / Tech
OTTAWA · Software / Tech · refined from filed group “Other Technology”
Diligence memoA one-page analyst read on Field Effect Software Inc. — recommendation, valuation, rhythm, risks.→Field Effect Software Inc. looks under-valued against its niche peers and is active on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Field Effect Software Inc. is one of 3920 Software / Tech companies tracked from OTTAWA. By capital raised it ranks in the upper tier (ahead of 82% of sector peers), and in the long tail by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed, Series A — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 25%.
Round size and date are reported; the stage label is inferred from round size (latest is Series B — a $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.
Benchmarked against 3920 companies in Software / Tech. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 82% of sector peers (real $). Modeled value above 34% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #86 of 95.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Machina Labs, Inc. | Series B | $70.2M | $205.6M | 2.07× |
| Metaview Technologies Inc. | Series B | $51.7M | $198.0M | 2.00× |
| Felix Technologies Inc. | Series B | $61.1M | $194.6M | 1.96× |
| Foxglove Technologies Inc. | Series B | $58.0M | $190.8M | 1.92× |
| NetBox Labs, Inc. | Series B | $53.3M | $184.8M | 1.86× |
| Omni Design Technologies, Inc. | Series B | $34.3M | $182.7M | 1.84× |
| Alaffia Technology Solutions, Inc. | Series B | $57.3M | $182.6M | 1.84× |
| Rivington Labs Inc. | Series B | $59.6M | $176.4M | 1.78× |
| Labs Companies, Inc. | Series B | $57.5M | $175.4M | 1.77× |
| Reveal Technology, Inc. | Series B | $28.5M | $159.7M | 1.61× |
| Architect Financial Technologies Inc. | Series B | $52.5M | $158.8M | 1.60× |
| Pylon Labs, Inc. | Series B | $49.7M | $156.3M | 1.58× |
| Field Effect Software Inc. this company | Series B | $23.0M | $14.9M | 0.15× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Series B | $20.0M | 2022-09-29 | $111.1M | $276.7M | 90% |
| Series B | $3.0M | 2025-08-28 | $16.7M | $14.9M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| Lenard Marcus | — | 10 other | 2022-09 |
| Mariann McDonagh | — | 1 other | 2022-09 |
| Matthew Holland | — | 1 other | 2022-09 |
| Alex Yanitsky | — | — | 2025-08 |
| Andrew Loschmann | — | — | 2022-09 |
| David Curley | — | — | 2025-08 |
| Heather Kreker | — | — | 2025-08 |
| Matt Mullenweg | — | — | 2025-08 |
| Peter Hunter | — | — | 2022-09 |
Field Effect Software Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| STACK Construction Technologies, Inc. | Software / Tech | Series B | $22.0M | $15.3M | same sector · same stage |
| Katmai Tech Inc. | Software / Tech | Series B | $19.3M | $15.3M | same sector · same stage |
| Forj Software, Inc. | Software / Tech | Series B | $28.1M | $12.9M | same sector · same stage |
| 98point6 Technologies Inc. | Software / Tech | Series B | $32.1M | $12.4M | same sector · same stage |
| Web 3.0 Technologies Foundation | Software / Tech | Series B | $33.3M | $15.5M | same sector · same stage |
| Cargo Systems Inc. | Software / Tech | Series B | $37.0M | $11.1M | same sector · same stage |
| Intrinergy, LLC | Other Energy | Series B | $16.0M | $186.2M | network1 shared operator · same stage |
| PostProcess Technologies, Inc. | Software / Tech | Series B | $62.8M | $13.3M | same sector · same stage |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Light Field Lab, Inc. | Software / Tech | Series A | $180.3M | 84% |
| FieldVine, Inc. | Other Technology | Pre-Seed | $8.5M | 83% |
| Fieldcraft, Inc. | Other Technology | Pre-Seed | $8.3M | 82% |
| Field Complete Inc. | Other Technology | Seed | $16.8M | 81% |
| FieldEye Inc. | Other | Series A | $9.3M | 81% |
| Wellfield Technologies Inc. | Software / Tech | Series A | $56.0M | 80% |
| Field Intelligence Inc. Nigerian e-health startup Field Intelligence has closed a Series A funding round worth US$3.6 million to fund the scale up of Shelf Life, the technology-enabled supply chain finance platform for pharmacies in Africa. | AI / ML | Series A | $77.0M | 80% |
| Field Squared, Inc. | Other Technology | Seed | $18.7M | 80% |
See where Field Effect Software Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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