Diligence memo · auto-generated · as of July 2, 2026
FattMerchant, Inc.
FattMerchant, Inc. looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
FattMerchant, Inc. operates in Business Services, based in ORLANDO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
FattMerchant, Inc. has raised $16M in disclosed capital across 2 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $11M on 2018-07-17.
Most recent recorded round closed around 2018-07-17.
Valuation (modeled)modeled
Provath models FattMerchant, Inc. at approximately $217M (range $15M–$1.2B). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 1.75× the median modeled value of Series A Business Services companies in 2016–2018 (45 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 9 months.
Last raise 8.0 yr ago; this sector typically re-raises about every 12 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 1.9× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 88% of Business Services peers (2439 compared).
Modeled value ranks above 92% of those peers.
Closest niche peers: Portable Holding Corp, Rise Interactive Media & Analytics, LLC, Karmic Labs, Inc., Auxo Management, L.P., Minuteman Holdings, LLC.
Peoplefiled
3 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.