Companies · Retailing

Fascination, LLC

VIRGINIA BEACH · Retailing

Diligence memoA one-page analyst read on Fascination, LLC — recommendation, valuation, rhythm, risks.
$1.2M
Total raised · real
2
Rounds
0.2×
Latest step-up
Top 57%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Fri Nov 26 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Fascination, LLC looks under-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Under-valued
  • Modeled value is 0.38× the median modeled value of Pre-Seed Retailing companies in 2019–2021 (211 peers) — value vs value, same stage and era.
Dormant
  • Last raise 4.6 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Fascination, LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
5.4 yr record
Peak capital year was 2021 with $1.4M across 3 filings.
Market position
ahead of 44% of Retailing peers
Capital scale is ahead of 44% of Retailing peers; modeled value is above 9% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2021: $1.4M across 3 filings.
  • Largest single filing was $1.0M on 2021-02-02.
  • Filing rows sum to $1.4M, while canonical raised total is $1.2M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Fascination, LLC is one of 2347 Retailing companies tracked from VIRGINIA BEACH. By capital raised it ranks mid-pack (ahead of 44% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
2
Investors (latest)
2019
Year incorporated
2021-11-26
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2021-02-02 Raised $260K (real) Modeled valuation $1.7M (est)$260K$1.7MPre-Seed2021Pre-Seed · 2021-02-02 Raised $1.0M (real) Modeled valuation $6.7M (est)$1.0M$6.7MPre-Seed2021Pre-Seed · 2021-11-26 Raised $160K (real) Modeled valuation $852K (est)$160K$852KPre-Seed2021+$1.0M+$160KCumulative $1.4M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$260K · 2021
Pre-Seed extension$1.0M · 2021
Pre-Seed extension$160K · 2021

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$852K
Base estimate est.
$96K
Conservative case
$6.3M
Upside case
$889K
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $1.7M · 2021-02-022021Pre-Seed · modeled $6.7M · 2021-02-02Pre-Seed · modeled $852K · 2021-11-262021
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
4.6 yr
Elapsed time used
4.6 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
5 mo
Avg between rounds
$1.4M/yr
Capital velocity
5.4 yr
On record since
2021
First round
3
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.7× of median
This company$1.2M
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.5× of median
This company$160K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.1× of median
This company$852K
Sector median$5.8M

Raised more than 44% of sector peers (real $). Modeled value above 9% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #193 of 211.

This companyCohort peer
$100K$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Liberated Specialty Foods, Inc. · Pre-Seed Raised $1.5M · modeled $7.8M (est)Raybae Holdings, Llc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)American Flower, Llc · Pre-Seed Raised $1.0M · modeled $7.8M (est)1620 Workwear, Inc. · Pre-Seed Raised $1.5M · modeled $7.2M (est)Haute Hijab, Inc. · Pre-Seed Raised $989K · modeled $7.2M (est)Launch Cart, Inc, · Pre-Seed Raised $1.1M · modeled $7.0M (est)Bookshop, Inc. · Pre-Seed Raised $875K · modeled $6.9M (est)Team Connection, Inc. · Pre-Seed Raised $850K · modeled $6.7M (est)Sitka Salmon LLC · Pre-Seed Raised $943K · modeled $6.6M (est)Conscious Step, Inc. · Pre-Seed Raised $800K · modeled $6.3M (est)Spirit Tree Inc. · Pre-Seed Raised $800K · modeled $6.3M (est)Ticket Alternative, LLC · Pre-Seed Raised $776K · modeled $6.1M (est)Fascination, LLC (this company) Raised $1.2M · modeled $852K (est)Fascination, LLC
CompanyStageRaised · realValue · estvs peer med.
Liberated Specialty Foods, Inc.Pre-Seed$1.5M$7.8M3.54×
Raybae Holdings, Llc.Pre-Seed$1.0M$7.8M3.54×
American Flower, LlcPre-Seed$1.0M$7.8M3.54×
1620 Workwear, Inc.Pre-Seed$1.5M$7.2M3.27×
Haute Hijab, Inc.Pre-Seed$989K$7.2M3.23×
Launch Cart, Inc,Pre-Seed$1.1M$7.0M3.15×
Bookshop, Inc.Pre-Seed$875K$6.9M3.10×
Team Connection, Inc.Pre-Seed$850K$6.7M3.01×
Sitka Salmon LLCPre-Seed$943K$6.6M2.98×
Conscious Step, Inc.Pre-Seed$800K$6.3M2.83×
Spirit Tree Inc.Pre-Seed$800K$6.3M2.83×
Ticket Alternative, LLCPre-Seed$776K$6.1M2.75×
Fascination, LLC this companyPre-Seed$1.2M$852K0.38×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$260K2021-02-02$1.4M$1.7M90%
Pre-Seed$1.0M2021-02-02$5.6M$6.7M90%
Pre-Seed$160K2021-11-26$889K$852K90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$260K2021-02-02
    • First recorded raise — entered as Pre-Seed.
    • 8 investors on this round.
  2. Pre-Seed$1.0M2021-02-02
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 3.8× larger than the prior — scaling up.
    • 34 investors on this round.
  3. Pre-Seed$160K2021-11-26
    • Raised 10 mo later, in step with the ~13 mo sector norm.
    • Round 6.3× smaller than the prior — bridge or down round.
    • 2 investors on this round.
Intelligence
2022 ~Q2
Modeled next raise · ~5mo cadence
$160K
Modeled next size est.range $160K$256K
0.2×
Last step-up
$1.4M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
David Wolfe1 other2021-02
Matt Hayes2021-02
Registry & provenance

Fascination, LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1845067
SEC CIK
2019
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
For Your Bed LLCRetailingPre-Seed$1.2M$1.1Msame sector · same stage
Panglobal Brands Inc.RetailingPre-Seed$1.1M$824Ksame sector · same stage
Solle Naturals, LLCRetailingPre-Seed$1.1M$785Ksame sector · same stage
Royal Warrants Inc.RetailingPre-Seed$1.3M$1.2Msame sector · same stage
Tenzo TeaRetailingPre-Seed$1.0M$539Ksame sector · same stage
Johnstown Plaza Liquors LLCRetailingPre-Seed$1.3M$768Ksame sector · same stage
Public Produce, LLCRetailingPre-Seed$1.0M$541Ksame sector · same stage
Eighty4, LLCRetailingPre-Seed$1.3M$966Ksame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
ADB Interests, LLCRetailingPre-Seed$1.3M82%
Botany, Inc.RetailingPre-Seed$736K81%
Ancient Brands Holdings, LLCRetailingSeries C$253.7M81%
Zen Enterprises, LLCRetailingSeed$18.9M81%
Spot Stuff, Inc.RetailingPre-Seed$1.6M81%
Thrilling, Inc.RetailingSeries A$38.8M81%
Bling Holdings, LLCRetailingSeed$13.4M81%
Shop Agency, LLCRetailingPre-Seed$1.2M80%
Frequently asked
How much funding has Fascination, LLC raised?
Fascination, LLC has raised approximately $1.2M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Fascination, LLC's estimated valuation?
Provath's modeled valuation for Fascination, LLC is approximately $852K (modeled range $96K–$6.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Fascination, LLC at?
Fascination, LLC's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Fri Nov 26.
What does Fascination, LLC do and where is it based?
Fascination, LLC operates in the Retailing sector, based in VIRGINIA BEACH.
Explore related

See where Fascination, LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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