Diligence memo · auto-generated · as of July 2, 2026
ExactTarget, Inc.
ExactTarget, Inc. looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
ExactTarget, Inc. operates in Other Technology, based in INDIANAPOLIS.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
ExactTarget, Inc. has raised $239M in disclosed capital across 8 recorded rounds, aggregated from public filings. Its latest round is modeled as Series C (a $40M–$100M round).
Largest single filing: $70M on 2009-11-18.
Most recent recorded round closed around 2012-10-09.
Valuation (modeled)modeled
Provath models ExactTarget, Inc. at approximately $314M (range $38M–$828M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.20× the median modeled value of Series C Other Technology companies in 2010–2012 (61 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 6 months.
Last raise 13.7 yr ago; this sector typically re-raises about every 13 months.
Silent for over 3× the sector's normal cadence.
The last round stepped up 1.6× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 99% of Other Technology peers (21302 compared).
Modeled value ranks above 88% of those peers.
Closest niche peers: Workday, Inc., Electronic Arts Inc., Casa Systems Inc, Auction.com, LLC, Soraa Inc.
Peoplefiled
24 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.