Companies · Tourism and Travel Services

ETA Holdings, Inc.

KIRKLAND · Tourism and Travel Services

Diligence memoA one-page analyst read on ETA Holdings, Inc. — recommendation, valuation, rhythm, risks.
$28.6M
Total raised · real
5
Rounds
0.7×
Latest step-up
Top 9%
Sector rank · raised
Series B
Latest stage · inferred · Wed Dec 20 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

ETA Holdings, Inc. has raised $29M over 5 rounds; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the travel sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

At-risk
  • Last raise 2.5 yr ago; this sector typically re-raises about every 14 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

ETA Holdings, Inc. behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
8.4 yr record
Peak capital year was 2018 with $33.3M across 3 filings.
Market position
ahead of 92% of Tourism and Travel Services peers
Capital scale is ahead of 92% of Tourism and Travel Services peers; modeled value is above 57% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Sparse
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Needs review
Row-level filing totals differ from canonical totals, so amendment/superseded filtering should be checked.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • No verified homepage on the profile yet.
  • Capital program peaked in 2018: $33.3M across 3 filings.
  • Largest single filing was $16.2M on 2018-02-02.
  • Filing rows sum to $47.6M, while canonical raised total is $28.6M; likely amendments/superseded rows are mixed into the detail view.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
  • Canonical filtering should be tightened before using row-level totals for diligence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Tourism and Travel Services

ETA Holdings, Inc. is one of 172 Tourism and Travel Services companies tracked from KIRKLAND. By capital raised it ranks among the largest (ahead of 92% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
6
Investors (latest)
2023-12-20
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeed · 2018-02-02 Raised $3.9M (real) Modeled valuation $28M (est)Seed2018Series B · 2018-02-02 Raised $16M (real) Modeled valuation $104M (est)Series B2018Series A · 2018-02-02 Raised $13M (real) Modeled valuation $77M (est)Series A2018Seed · 2020-12-16 Raised $2.0M (real) Modeled valuation $13M (est)Seed2020Series B · 2020-12-16 Raised $5.6M (real) Modeled valuation $34M (est)Series B2020Series B · 2022-07-13 Raised $2.3M (real) Modeled valuation $12M (est)Series B2022Series B · 2022-12-08 Raised $2.6M (real) Modeled valuation $13M (est)Series B2022Series B · 2023-12-20 Raised $1.9M (real) Modeled valuation $8.2M (est)Series B2023+$16M+$13M+$2.0M+$5.6M+$2.3M+$2.6M+$1.9MCumulative $48M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.9M · 2018
Series B$16.2M · 2018no Series A on file
Bridge · Series B-stage$13.2M · 2018smaller follow-on
Bridge · Series B-stage$2.0M · 2020smaller follow-on
Series B extension$5.6M · 2020
Series B extension$2.3M · 2022
Series B extension$2.6M · 2022
Series B extension$1.9M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 75%.

Modeled valuation trajectory
$8.2M
Base estimate est.
$4.1M
Conservative case
$16.3M
Upside case
$10.3M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the travel sector profile. Directional, not a quoted figure.

Seed · modeled $27.9M · 2018-02-022018Series B · modeled $103.9M · 2018-02-02Series A · modeled $76.8M · 2018-02-02Seed · modeled $12.6M · 2020-12-16Series B · modeled $34.5M · 2020-12-16Series B · modeled $12.0M · 2022-07-13Series B · modeled $12.6M · 2022-12-08Series B · modeled $8.2M · 2023-12-202023
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
40% low · 74% high
1.11×/yr
Annual markup
1.35×/yr upside case
2.5 yr
Elapsed time used
2.5 yr actual, capped for stale marks
travel
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
10 mo
Avg between rounds
$4.9M/yr
Capital velocity
8.4 yr
On record since
2018
First round
8
Rounds on file
How it compares to the market

Benchmarked against 172 companies in Tourism and Travel Services. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 22× above median
This company$28.6M
Sector median$1.3M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.1× of median
This company$1.9M
Sector median$16.7M
Modeled value — vs sector median (estimate, all stages) 1.5× above median
This company$8.2M
Sector median$5.5M

Raised more than 92% of sector peers (real $). Modeled value above 57% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

Not enough valued peers in this cohort to chart positioning.

CompanyStageRaised · realValue · estvs peer med.
Hotel 4013 CorpSeries B$40.0M$173.4M1.91×
ETA Holdings, Inc. this companySeries B$28.6M$8.2M0.09×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.9M2018-02-02$19.4M$27.9M90%
Series B$16.2M2018-02-02$90.1M$103.9M90%
Series A$13.2M2018-02-02$59.8M$76.8M90%
Seed$2.0M2020-12-16$9.8M$12.6M90%
Series B$5.6M2020-12-16$31.4M$34.5M90%
Series B$2.3M2022-07-13$12.9M$12.0M90%
Series B$2.6M2022-12-08$14.2M$12.6M90%
Series B$1.9M2023-12-20$10.3M$8.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.9M2018-02-02
    • First recorded raise — entered as Seed.
    • 7 investors on this round.
  2. Series B$16.2M2018-02-02
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 4.2× larger than the prior — scaling up.
    • 19 investors on this round.
  3. Series A$13.2M2018-02-02
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round roughly the size of the prior one.
    • 16 investors on this round.
  4. Seed$2.0M2020-12-16
    • Raised again after 34 mo — slower than the ~14 mo sector norm.
    • Round 6.7× smaller than the prior — bridge or down round.
    • 2 investors on this round.
  5. Series B$5.6M2020-12-16
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.9× larger than the prior — scaling up.
    • 16 investors on this round.
  6. Series B$2.3M2022-07-13
    • Raised 19 mo later, in step with the ~14 mo sector norm.
    • Round 2.4× smaller than the prior — bridge or down round.
    • 10 investors on this round.
  7. Series B$2.6M2022-12-08
    • Came back fast: 5 mo vs the ~14 mo sector norm.
    • Round roughly the size of the prior one.
    • 5 investors on this round.
  8. Series B$1.9M2023-12-20
    • Raised 12 mo later, in step with the ~14 mo sector norm.
    • Round 1.4× smaller than the prior — bridge or down round.
    • 6 investors on this round.
Intelligence
2024 ~Q4
Modeled next raise · ~10mo cadence
$1.9M
Modeled next size est.range $1.9M$3.0M
0.7×
Last step-up
$4.9M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Ben Goux5 other2018-02
Kirby McDonald4 other2018-02
Annette Eyraud2 other2022-12
Barney Ebsworth2 other2018-02
Marion Foote2 other2020-12
Scott McFarlane2 other2018-02
Douglas Rosen1 other2018-02
Gary Waterman1 other2018-02
Peter Bryant1 other2018-02
Richard McAniff2020-12
Robin Foote2018-02
Registry & provenance

ETA Holdings, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1728748
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Global Voyages Group Holdings, Inc.Tourism and Travel ServicesSeed$1.7M$9.0Mnetwork3 shared operators · same sector
Avalara IncOther TechnologySeries C$300.2M$1.6Bnetwork3 shared operators
Travel Curious Group Inc.Tourism and Travel ServicesSeries B$30.5M$29.8Msame sector · same stage
42nd Street Holdings LLCTourism and Travel ServicesSeries B$31.1M$128.2Msame sector · same stage
Hotel 4013 CorpTourism and Travel ServicesSeries B$40.0M$173.4Msame sector · same stage
Tansect, Inc.Tourism and Travel ServicesSeries B$40.0M$230.4Msame sector · same stage
Fuego Enterprises, Inc.Tourism and Travel ServicesSeries B$20.0M$128.2Msame sector · same stage
Binary Fountain, Inc.Other TechnologySeries B$25.5M$606.6Mnetwork1 shared operator · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Tourism Holdings LtdOther TravelSeries A$46.7M82%
FTC Holdings LLCTourism and Travel ServicesSeed$17.1M80%
Eta Vision Inc.OtherSeed$37.6M79%
ATH2017 Holdings, LLCTourism and Travel ServicesSeries A$74.1M79%
Etalon Global Inc.Other TechnologyPre-Seed$8.7M79%
Journey Rewards Inc.Tourism and Travel ServicesSeries A$17.9M79%
Monaker Group, Inc.Tourism and Travel ServicesSeed$22.0M79%
Mondee Holdings, Inc.Tourism and Travel ServicesSeries C$492.1M79%
Frequently asked
How much funding has ETA Holdings, Inc. raised?
ETA Holdings, Inc. has raised approximately $28.6M in disclosed capital across 5 recorded financing rounds, aggregated from public filings.
What is ETA Holdings, Inc.'s estimated valuation?
Provath's modeled valuation for ETA Holdings, Inc. is approximately $8.2M (modeled range $4.1M–$16.3M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is ETA Holdings, Inc. at?
ETA Holdings, Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Wed Dec 20.
What does ETA Holdings, Inc. do and where is it based?
ETA Holdings, Inc. operates in the Tourism and Travel Services sector, based in KIRKLAND.
Explore related

See where ETA Holdings, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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