Diligence memo · auto-generated · as of July 2, 2026
Elloe
Elloe looks over-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Elloe operates in Ecommerce / Retail, based in Africa. Kenya’s Elloe, a conversational e-commerce startup, has raised US$1 million in pre-seed capital as it bids to expand across emerging markets.
Sub-sector tags: ecommerce/retail.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Elloe has raised $1.0M in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $1.0M on 2022-04-15.
Most recent recorded round closed around 2022-04-15.
Valuation (modeled)modeled
Provath models Elloe at approximately $4.8M (range $600K–$32M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Over-valued. Modeled value is 1.54× the median modeled value of Pre-Seed Ecommerce / Retail companies in 2022–2024 (6 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Last raise 4.2 yr ago; this sector typically re-raises about every 12 months.
Only one round on record and long silent — often defunct, acquired, or gone quiet.
Comparablesmixed
Capital scale ranks ahead of 68% of Ecommerce / Retail peers (123 compared).
Modeled value ranks above 67% of those peers.
Closest niche peers: Mazaya, Gahez, Hoods, Drest, Bosso.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Modeled above niche peers — valuation risk on entry.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.