Diligence memo · auto-generated · as of July 2, 2026
Ello, PBC
Ello, PBC looks under-valued against its niche peers and is dormant on financing cadence.
Businessfiled
Ello, PBC operates in Other, based in BOULDER.
Sector still resolves to a broad 'Other' bucket, so operating comparables below are weaker than for a tightly-classified peer.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Ello, PBC has raised $13M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Series A (a $4.0M–$15M round).
Largest single filing: $5.5M on 2014-10-17.
Most recent recorded round closed around 2017-03-03.
Valuation (modeled)modeled
Provath models Ello, PBC at approximately $38M (range $3.4M–$206M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.43× the median modeled value of Series A Other companies in 2016–2018 (707 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 12 months.
Last raise 9.3 yr ago; this sector typically re-raises about every 11 months.
Silent for over 3× the sector's normal cadence.
The last round was 2.0× smaller than the prior — a bridge or down round.
Comparablesmixed
Capital scale ranks ahead of 81% of Other peers (25008 compared).
Modeled value ranks above 67% of those peers.
Closest niche peers: Cardinal Memorial Ultimate Holdings, Llc, PASSADO Co Ltd, Baba Joe Diamond Ventures Us Inc., Black Television News Channel, LLC, CannCare, Inc.
Peoplefiled
10 named people on file across officers, directors and signatories.
Risks & flagsmixed
Financing has been silent well beyond sector cadence — possibly defunct, acquired, or paused.
Broad sector classification weakens peer comparison.
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.