Companies · Retailing

Ellie Kai, Inc.

HONG KONG · Retailing

Diligence memoA one-page analyst read on Ellie Kai, Inc. — recommendation, valuation, rhythm, risks.
$2.1M
Total raised · real
2
Rounds
1.9×
Latest step-up
Top 46%
Sector rank · raised
Seed
Latest stage · inferred · Wed Jul 01 2015 00:00:00 GMT+0000 (Coordinated Universal Time)

Ellie Kai, Inc. looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.95× the median modeled value of Seed Retailing companies in 2013–2015 (103 peers) — value vs value, same stage and era.
  • Within the normal band (95% of peer median) for its niche.
Dormant
  • Last raise 11.0 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Ellie Kai, Inc. is one of 2347 Retailing companies tracked from HONG KONG. By capital raised it ranks mid-pack (ahead of 55% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2014-02-28 Raised $730K (real) Modeled valuation $5.7M (est)$730K$5.7MPre-Seed2014Seed · 2015-07-01 Raised $1.4M (real) Modeled valuation $8.8M (est)$1.4M$8.8MSeed2015+$1.4MCumulative $2.1M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$730K · 2014
Seed$1.4M · 2015

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$8.8M
Base estimate est.
$1.1M
Conservative case
$69.2M
Upside case
$7.0M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $5.7M · 2014-02-282014Seed · modeled $8.8M · 2015-07-012015
Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
36%
Survival probability
16% low · 56% high
1.23×/yr
Annual markup
1.61×/yr upside case
6.0 yr
Elapsed time used
11.0 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
16 mo
Avg between rounds
$1.6M/yr
Capital velocity
12.3 yr
On record since
2014
First round
2
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.3× above median
This company$2.1M
Sector median$1.6M
Latest round — vs other Seed rounds in sector (real $, this stage) 0.8× of median
This company$1.4M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 1.5× above median
This company$8.8M
Sector median$5.8M

Raised more than 55% of sector peers (real $). Modeled value above 61% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #55 of 103.

This companyCohort peer
$1.0M$10.0M$100.0M$1.0M$10.0MCapital raised (log)DK Equity, LLC · Seed Raised $3.7M · modeled $23.4M (est)Pam & Gela, Inc. · Seed Raised $3.5M · modeled $22.1M (est)Kaufmann Mercantile, Inc. · Seed Raised $3.6M · modeled $22.1M (est)Only Natural Pet Store, LLC · Seed Raised $7.8M · modeled $21.7M (est)ROOY, Inc. · Seed Raised $3.5M · modeled $21.5M (est)Migdal 1 LLC · Seed Raised $3.3M · modeled $21.1M (est)Marine Layer, Inc. · Seed Raised $7.0M · modeled $20.5M (est)Fastener Investors, LLC · Seed Raised $6.4M · modeled $20.5M (est)Kidtellect, Inc. · Seed Raised $3.6M · modeled $20.3M (est)American Eagle Outfitters Inc · Seed Raised $3.1M · modeled $19.5M (est)Tuckernuck, Inc. · Seed Raised $3.1M · modeled $19.4M (est)Acustom Apparel, Inc. · Seed Raised $3.0M · modeled $18.9M (est)Ellie Kai, Inc. (this company) Raised $2.1M · modeled $8.8M (est)Ellie Kai, Inc.
CompanyStageRaised · realValue · estvs peer med.
DK Equity, LLCSeed$3.7M$23.4M2.53×
Pam & Gela, Inc.Seed$3.5M$22.1M2.38×
Kaufmann Mercantile, Inc.Seed$3.6M$22.1M2.38×
Only Natural Pet Store, LLCSeed$7.8M$21.7M2.34×
ROOY, Inc.Seed$3.5M$21.5M2.32×
Migdal 1 LLCSeed$3.3M$21.1M2.28×
Marine Layer, Inc.Seed$7.0M$20.5M2.21×
Fastener Investors, LLCSeed$6.4M$20.5M2.21×
Kidtellect, Inc.Seed$3.6M$20.3M2.19×
American Eagle Outfitters IncSeed$3.1M$19.5M2.10×
Tuckernuck, Inc.Seed$3.1M$19.4M2.09×
Acustom Apparel, Inc.Seed$3.0M$18.9M2.04×
Ellie Kai, Inc. this companySeed$2.1M$8.8M0.95×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$730K2014-02-28$4.1M$5.7M90%
Seed$1.4M2015-07-01$7.0M$8.8M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$730K2014-02-28
    • First recorded raise — entered as Pre-Seed.
  2. Seed$1.4M2015-07-01
    • Raised 16 mo later, in step with the ~13 mo sector norm.
    • Round 1.9× larger than the prior — scaling up.
Intelligence
2016 ~Q4
Modeled next raise · ~16mo cadence
$2.7M
Modeled next size est.range $1.7M$4.3M
1.9×
Last step-up
$1.6M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Dan C. Hostetter2014-02
Daniel C. Hostetter2015-07
Elizabeth C. Hostetter2014-02
Registry & provenance

Ellie Kai, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1602404
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Ami Cole Inc.RetailingSeed$2.2M$10.0Msame sector · same stage
Nautical Ventures Group Inc.RetailingSeed$2.1M$6.4Msame sector · same stage
Promise Foods, Inc.RetailingSeed$2.2M$5.7Msame sector · same stage
To The Market|Survivor Made Goods, Inc.RetailingSeed$2.2M$6.9Msame sector · same stage
Erem Desert Inc.RetailingSeed$2.1M$8.9Msame sector · same stage
Elements Drinks Co.RetailingSeed$2.2M$11.4Msame sector · same stage
Kabira I Corp.RetailingSeed$2.1M$8.4Msame sector · same stage
Langham Street, Inc.RetailingSeed$2.2M$9.8Msame sector · same stage
Frequently asked
How much funding has Ellie Kai, Inc. raised?
Ellie Kai, Inc. has raised approximately $2.1M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Ellie Kai, Inc.'s estimated valuation?
Provath's modeled valuation for Ellie Kai, Inc. is approximately $8.8M (modeled range $1.1M–$69.2M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Ellie Kai, Inc. at?
Ellie Kai, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Wed Jul 01.
What does Ellie Kai, Inc. do and where is it based?
Ellie Kai, Inc. operates in the Retailing sector, based in HONG KONG.
Explore related

See where Ellie Kai, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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