Companies · Retailing
BEND · Retailing
Diligence memoA one-page analyst read on Ella & Oak LLC — recommendation, valuation, rhythm, risks.→Ella & Oak LLC looks under-valued against its niche peers and is dormant on financing cadence.
Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.
Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.
Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.
Ella & Oak LLC behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.
No named principal in this company's public records yet — see all operators below.
Explore how these operators interlock with other companies in the operator network.
Ella & Oak LLC is one of 2347 Retailing companies tracked from BEND. By capital raised it ranks in the long tail (ahead of 7% of sector peers), and in the long tail by modeled valuation est..
Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.
As reported in public records reported — not modeled.
Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.
The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.
Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.
Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seed — a round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.
Not enough modeled valuation points to chart a trajectory.
Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.
Raised more than 7% of sector peers (real $). Modeled value above 15% of peers (estimate).
A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #171 of 211.
| Company | Stage | Raised · real | Value · est | vs peer med. |
|---|---|---|---|---|
| Liberated Specialty Foods, Inc. | Pre-Seed | $1.5M | $7.8M | 3.54× |
| American Flower, Llc | Pre-Seed | $1.0M | $7.8M | 3.54× |
| Raybae Holdings, Llc. | Pre-Seed | $1.0M | $7.8M | 3.54× |
| 1620 Workwear, Inc. | Pre-Seed | $1.5M | $7.2M | 3.27× |
| Haute Hijab, Inc. | Pre-Seed | $989K | $7.2M | 3.23× |
| Launch Cart, Inc, | Pre-Seed | $1.1M | $7.0M | 3.15× |
| Bookshop, Inc. | Pre-Seed | $875K | $6.9M | 3.10× |
| Team Connection, Inc. | Pre-Seed | $850K | $6.7M | 3.01× |
| Sitka Salmon LLC | Pre-Seed | $943K | $6.6M | 2.98× |
| Spirit Tree Inc. | Pre-Seed | $800K | $6.3M | 2.83× |
| Conscious Step, Inc. | Pre-Seed | $800K | $6.3M | 2.83× |
| Ticket Alternative, LLC | Pre-Seed | $776K | $6.1M | 2.75× |
| Ella & Oak LLC this company | Pre-Seed | $150K | $1.2M | 0.53× |
Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.
| Stage | Amount · real | Announced | Post-money · est | Value · est | Conf. |
|---|---|---|---|---|---|
| Pre-Seed | $150K | 2019-04-03 | $833K | $1.2M | 90% |
Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.
Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.
Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.
| Person | Role | Also runs | Tied since |
|---|---|---|---|
| CHRISTINE CALLAHAN | — | — | 2019-04 |
| Samantha Brody | — | — | 2019-04 |
Ella & Oak LLC is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.
Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.
| Company | Sector | Stage | Raised · real | Value · est | Why similar |
|---|---|---|---|---|---|
| Banner Season Marketing, LLC | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
| Better Options, LLC | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
| Dosed LLC | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
| Extra Sensory Perception Inc. | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
| FaithHaus, Inc. | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
| Feelings Company, LLC | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
| Go Epic Health, Inc. | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
| Guroo Ventures LLC | Retailing | Pre-Seed | $150K | $1.2M | same sector · same stage |
Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.
| Company | Sector | Stage | Value · est | Match |
|---|---|---|---|---|
| Wolf & Shepherd, Inc. | Retailing | Series A | $17.4M | 85% |
| Ash & Erie, Inc. | Retailing | Seed | $9.6M | 83% |
| Serena & Lily Inc | Retailing | Series C | $112.4M | 83% |
| Stock & Barrel, LLC | Retailing | Series A | $51.4M | 83% |
| Hello Hazel, Inc. | Retailing | Seed | $1.1M | 83% |
| Stock & Barrel Holdings, LLC | Retailing | Series A | $51.4M | 82% |
| Olive & June, LLC | Retailing | Seed | $22.1M | 82% |
| Nourish & Bloom LLC | Retailing | Pre-Seed | $1.7M | 81% |
See where Ella & Oak LLC sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.
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