Companies · Ecommerce / Retail

Easol Holdings Inc.Summer 2018Active

LONDON · England, United Kingdom; Lisbon, Lisbon, Portugal; New York, NY, USA · Ecommerce / Retail · refined from filed group “Other Technology · founded 2018 · http://www.easol.com

Diligence memoA one-page analyst read on Easol Holdings Inc. — recommendation, valuation, rhythm, risks.
$32.3M
Total raised · real
3
Rounds
0.2×
Latest step-up
Top 8%
Sector rank · raised
Series B
Latest stage · inferred · Mon Apr 29 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

Easol Holdings Inc. has raised $32M over 3 rounds; too few niche peers to rank its valuation yet.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

At-risk
  • Last raise 2.2 yr ago; this sector typically re-raises about every 12 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.

Procedural diagnosis est. — rule-based common-sense checks over the filing pattern, issuer name, activity cadence, and surfaced operating evidence.

Issuer-vehicle patternmedium confidence

Easol Holdings Inc. behaves more like a recurring private-offering issuer than a conventional venture-backed operating company.

Issuer structure
Company-like
No recurring-offering pattern strong enough to override normal financing interpretation.
Lifecycle
6.1 yr record
Peak capital year was 2021 with $23.2M across 1 filings.
Market position
ahead of 93% of Ecommerce / Retail peers
Capital scale is ahead of 93% of Ecommerce / Retail peers; modeled value is above 85% of peers by modeled value. Large capital with mid-pack modeled value can signal an issuer/program profile rather than operating-company growth.
Valuation reliability
Normal applicability
Stage/dilution valuation models are weakest when the issuer is broad-sector, recurring, or vehicle-like.
Operating evidence
Some evidence
No clear CEO/founder/principal role is surfaced, so operating-company confidence is lower.
Data quality
Consistent
Canonical totals and visible filing detail are broadly aligned.
What triggered this
  • Legal name looks like an issuer vehicle rather than a product company.
  • No clearly named CEO/founder/principal role in the public records surfaced here.
  • Capital program peaked in 2021: $23.2M across 1 filings.
  • Largest single filing was $23.2M on 2021-09-07.
How to read the page
  • Read this less like a startup funding journey and more like a capital-raising program.
  • Stage-based valuation and peer labels have lower applicability for this pattern.
  • The more important signal is lifecycle: repeated filings ended years ago, so current activity needs outside confirmation.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Ecommerce / Retail

Easol Holdings Inc. is one of 123 Ecommerce / Retail companies tracked from LONDON, England, United Kingdom; Lisbon, Lisbon, Portugal; New York, NY, USA, on record since 2018. By capital raised it ranks among the largest (ahead of 93% of sector peers), and in the upper tier by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

AI analyst read est. — model-extracted from this company's public description, not a verified fact. 30%

operates a technology-led product inferred from public copy

Grounded in: “You are a venture analyst

Shopify for experiences

Easol is the all-in-one platform for managing your entire experience business, on your terms. Sell directly on your own website with smart booking, payment, and marketing tools that all work together, brilliantly. We believe that with the right tools, anyone can turn their passion into an empire. So we made them – and brought them together to work in sync, all in one place. We call it Experience Commerce. It's e-commerce specially designed for selling experiences and especially designed for experience creators.

Creator EconomyE-commerceSaaSTravelecommerce/retail
Find Easol Holdings Inc. online

As reported in public records reported — not modeled.

GB
Jurisdiction
Rule 506(b)
Reg D exemption
6
Investors (latest)
2024-04-29
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$50M$100M$150M$200MSeries A · 2020-05-21 Raised $4.1M (real) Modeled valuation $21M (est)$4.1M$21MSeries A2020Series B · 2021-09-07 Raised $23M (real) Modeled valuation $118M (est)$23M$118MSeries B2021Series B · 2024-04-29 Raised $5.0M (real) Modeled valuation $20M (est)$5.0M$20MSeries B2024+$23M+$5.0MCumulative $32M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Series A$4.1M · 2020
Series B$23.2M · 2021
Series B extension$5.0M · 2024

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed, Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$20.4M
Base estimate est.
$11.3M
Conservative case
$37.8M
Upside case
$27.8M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Series Ba $15M–$40M round). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Series A · modeled $21.2M · 2020-05-212020Series B · modeled $118.4M · 2021-09-07Series B · modeled $20.4M · 2024-04-292024
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
61%
Survival probability
41% low · 75% high
1.09×/yr
Annual markup
1.32×/yr upside case
2.2 yr
Elapsed time used
2.2 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
24 mo
Avg between rounds
$8.2M/yr
Capital velocity
6.1 yr
On record since
2020
First round
3
Rounds on file
How it compares to the market

Benchmarked against 123 companies in Ecommerce / Retail. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 12× above median
This company$32.3M
Sector median$2.7M
Latest round — vs other Series B rounds in sector (real $, this stage) 0.2× of median
This company$5.0M
Sector median$23.2M
Modeled value — vs sector median (estimate, all stages) 1.6× above median
This company$20.4M
Sector median$12.4M

Raised more than 93% of sector peers (real $). Modeled value above 85% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Series B) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful.

Not enough valued peers in this cohort to chart positioning.

CompanyStageRaised · realValue · estvs peer med.
Boosted Ecommerce, Inc.Series B$55.1M$74.8M1.57×
Easol Holdings Inc. this companySeries B$32.3M$20.4M0.43×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Series A$4.1M2020-05-21$18.8M$21.2M90%
Series B$23.2M2021-09-07$129.0M$118.4M90%
Series B$5.0M2024-04-29$27.8M$20.4M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Series A$4.1M2020-05-21
    • First recorded raise — entered as Series A.
    • 19 investors on this round.
  2. Series B$23.2M2021-09-07
    • Raised 16 mo later, in step with the ~12 mo sector norm.
    • Round 5.6× larger than the prior — scaling up.
    • 12 investors on this round.
  3. Series B$5.0M2024-04-29
    • Raised again after 32 mo — slower than the ~12 mo sector norm.
    • Round 4.6× smaller than the prior — bridge or down round.
    • 6 investors on this round.
Intelligence
2026 ~Q2
Modeled next raise · ~24mo cadence
$5.0M
Modeled next size est.range $5.0M$8.0M
0.2×
Last step-up
$8.2M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Michael Zeisser5 other2021-09
Benjamin Simpson4 other2020-05
Chris Tottman2021-09
Lisa Simpson2020-05
Registry & provenance

Easol Holdings Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
GB
Jurisdiction
1813435
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Yummy Inc.Ecommerce / RetailSeries B$26.9M$136.5Msame sector · same stage
Burrow, Inc.Ecommerce / RetailSeries B$47.9M$133.6Msame sector · same stage
Sokowatch Inc.Ecommerce / RetailSeries B$21.3M$101.6Msame sector · same stage
Boosted Ecommerce, Inc.Ecommerce / RetailSeries B$55.1M$74.8Msame sector · same stage
CapiterEcommerce / RetailSeries A$33.0M$143.6Msame sector
TwigaEcommerce / RetailSeries C$50.0M$277.2Msame sector
OmniRetailEcommerce / RetailSeries A$20.0M$52.9Msame sector
PDQ ecommerce Inc.Ecommerce / RetailSeries A$12.5M$34.8Msame sector
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
The Essential
E-commerce 2.0
Ecommerce / Retail73%
Pillar
All-In-One Creator Store
73%
EFG E-CommerceRestaurantsSeed$4.6M72%
Glio
Amazon Marketplace for Latin America
Ecommerce / Retail72%
Estoca Holdings Ltd
The Logistics Operating System for E-commerce in LatAm
Mobility / LogisticsSeed$17.7M72%
Synder
Easy accounting for e-commerce
Ecommerce / Retail71%
Exly
One stop shop for creators to launch, manage & grow their knowledge…
SaaS / Software71%
1 Commerce, Inc.Consumer / RetailSeries A$16.5M70%
Frequently asked
How much funding has Easol Holdings Inc. raised?
Easol Holdings Inc. has raised approximately $32.3M in disclosed capital across 3 recorded financing rounds, aggregated from public filings.
What is Easol Holdings Inc.'s estimated valuation?
Provath's modeled valuation for Easol Holdings Inc. is approximately $20.4M (modeled range $11.3M–$37.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Easol Holdings Inc. at?
Easol Holdings Inc.'s latest modeled financing stage is Series B. Its most recent recorded round closed around Mon Apr 29.
What does Easol Holdings Inc. do and where is it based?
Easol Holdings Inc. operates in the Ecommerce / Retail sector, based in LONDON, England, United Kingdom; Lisbon, Lisbon, Portugal; New York, NY, USA. Shopify for experiences
Explore related

See where Easol Holdings Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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