Companies · Retailing

Dorm It Up

AUSTIN · Retailing

Diligence memoA one-page analyst read on Dorm It Up — recommendation, valuation, rhythm, risks.
$1.1M
Total raised · real
2
Rounds
0.4×
Latest step-up
Top 58%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu Sep 08 2016 00:00:00 GMT+0000 (Coordinated Universal Time)

Dorm It Up looks fair against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the retail sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Fair
  • Modeled value is 0.97× the median modeled value of Pre-Seed Retailing companies in 2016–2018 (187 peers) — value vs value, same stage and era.
  • Within the normal band (97% of peer median) for its niche.
Dormant
  • Last raise 9.8 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Retailing

Dorm It Up is one of 2347 Retailing companies tracked from AUSTIN. By capital raised it ranks mid-pack (ahead of 43% of sector peers), and in the long tail by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
5
Investors (latest)
2012
Year incorporated
2016-09-08
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$2.5M$5.0M$7.5M$10MPre-Seed · 2016-03-12 Raised $820K (real) Modeled valuation $6.4M (est)$820K$6.4MPre-Seed2016Pre-Seed · 2016-09-08 Raised $290K (real) Modeled valuation $2.3M (est)$290K$2.3MPre-Seed2016+$290KCumulative $1.1M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$820K · 2016
Pre-Seed extension$290K · 2016

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$2.3M
Base estimate est.
$174K
Conservative case
$25.8M
Upside case
$1.6M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the retail sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $6.4M · 2016-03-122016Pre-Seed · modeled $2.3M · 2016-09-082016
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
27%
Survival probability
11% low · 50% high
1.32×/yr
Annual markup
1.78×/yr upside case
6.0 yr
Elapsed time used
9.8 yr actual, capped for stale marks
retail
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
6 mo
Avg between rounds
$2.3M/yr
Capital velocity
10.3 yr
On record since
2016
First round
2
Rounds on file
How it compares to the market

Benchmarked against 2347 companies in Retailing. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.7× of median
This company$1.1M
Sector median$1.6M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 0.9× of median
This company$290K
Sector median$323K
Modeled value — vs sector median (estimate, all stages) 0.4× of median
This company$2.3M
Sector median$5.8M

Raised more than 43% of sector peers (real $). Modeled value above 29% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #98 of 187.

This companyCohort peer
$1.0M$10.0M$100K$1.0M$10.0MCapital raised (log)Proof Smart Food, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Pixielane, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Yai's Thai, LLC · Pre-Seed Raised $1.1M · modeled $7.8M (est)Makeup America! Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Barefoot Beach Bums, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Online Stores, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)Mojis, Inc. · Pre-Seed Raised $1.0M · modeled $7.8M (est)Great Rearranged, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)LittleMissMatched, LLC · Pre-Seed Raised $1.0M · modeled $7.8M (est)Rockpoint LLC · Pre-Seed Raised $995K · modeled $7.8M (est)All Day Nutritionals, Inc. · Pre-Seed Raised $984K · modeled $7.7M (est)Baby Generation, Inc. · Pre-Seed Raised $1.5M · modeled $7.6M (est)Dorm It Up (this company) Raised $1.1M · modeled $2.3M (est)Dorm It Up
CompanyStageRaised · realValue · estvs peer med.
Proof Smart Food, Inc.Pre-Seed$1.0M$7.8M3.33×
Pixielane, Inc.Pre-Seed$1.0M$7.8M3.33×
Yai's Thai, LLCPre-Seed$1.1M$7.8M3.33×
Makeup America! Inc.Pre-Seed$1.0M$7.8M3.33×
Barefoot Beach Bums, Inc.Pre-Seed$1.0M$7.8M3.33×
Online Stores, LLCPre-Seed$1.0M$7.8M3.33×
Mojis, Inc.Pre-Seed$1.0M$7.8M3.33×
Great Rearranged, LLCPre-Seed$1.0M$7.8M3.33×
LittleMissMatched, LLCPre-Seed$1.0M$7.8M3.33×
Rockpoint LLCPre-Seed$995K$7.8M3.32×
All Day Nutritionals, Inc.Pre-Seed$984K$7.7M3.28×
Baby Generation, Inc.Pre-Seed$1.5M$7.6M3.22×
Dorm It Up this companyPre-Seed$1.1M$2.3M0.97×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$820K2016-03-12$4.6M$6.4M90%
Pre-Seed$290K2016-09-08$1.6M$2.3M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$820K2016-03-12
    • First recorded raise — entered as Pre-Seed.
    • 16 investors on this round.
  2. Pre-Seed$290K2016-09-08
    • Came back fast: 6 mo vs the ~13 mo sector norm.
    • Round 2.8× smaller than the prior — bridge or down round.
    • 5 investors on this round.
Intelligence
2017 ~Q1
Modeled next raise · ~6mo cadence
$290K
Modeled next size est.range $290K$464K
0.4×
Last step-up
$2.3M/yr
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Shanil Wazirali2016-03
Registry & provenance

Dorm It Up is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1699580
SEC CIK
2012
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Dlyte, LLCRetailingPre-Seed$1.1M$2.4Msame sector · same stage
GrowOp Technology Ltd.RetailingPre-Seed$1.2M$1.7Msame sector · same stage
Black Point Seafood, LLCRetailingPre-Seed$1.2M$1.8Msame sector · same stage
AD Rescuewear, LLCRetailingPre-Seed$1.0M$1.5Msame sector · same stage
AmeriStar Energy, LLCRetailingPre-Seed$1.0M$1.5Msame sector · same stage
Artistry In Motion Holographics,Inc.RetailingPre-Seed$1.0M$1.5Msame sector · same stage
Bespoke Acquisition Co LLCRetailingPre-Seed$1.0M$1.5Msame sector · same stage
Bionic Products CorpRetailingPre-Seed$1.0M$1.5Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Dormify, Inc.RetailingSeries A$30.4M86%
Campus Comforts IncRetailingPre-Seed$249K82%
For Your Bed LLCRetailingPre-Seed$1.1M82%
Campus Box Media, LLCRetailingSeries A$26.7M80%
Launch After School, LLCRetailingPre-Seed$1.2M79%
Wardrobe LLCRetailingSeed$19.9M79%
Realster, LLCRetailingSeed$3.2M78%
Rerouted Co.RetailingPre-Seed$1.3M78%
Frequently asked
How much funding has Dorm It Up raised?
Dorm It Up has raised approximately $1.1M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Dorm It Up's estimated valuation?
Provath's modeled valuation for Dorm It Up is approximately $2.3M (modeled range $174K–$25.8M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Dorm It Up at?
Dorm It Up's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu Sep 08.
What does Dorm It Up do and where is it based?
Dorm It Up operates in the Retailing sector, based in AUSTIN.
Explore related

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