Companies · Other

Doing Experiments, Inc.

NEW YORK · Other

Diligence memoA one-page analyst read on Doing Experiments, Inc. — recommendation, valuation, rhythm, risks.
$3.3M
Total raised · real
1
Rounds
Latest step-up
Top 43%
Sector rank · raised
Seed
Latest stage · inferred · Mon Nov 13 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Doing Experiments, Inc. looks over-valued against its niche peers and is at-risk on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 1.56× the median modeled value of Seed Other companies in 2022–2024 (1231 peers) — value vs value, same stage and era.
At-risk
  • Last raise 2.6 yr ago; this sector typically re-raises about every 11 months.
  • Past due for a raise versus sector cadence — watch for distress or a bridge.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other

Doing Experiments, Inc. is one of 25008 Other companies tracked from NEW YORK. By capital raised it ranks mid-pack (ahead of 58% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Rule 506(b)
Reg D exemption
10
Investors (latest)
2020
Year incorporated
2023-11-13
First sale
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$5.0M$10M$15M$20MSeed · 2023-11-13 Raised $3.3M (real) Modeled valuation $18M (est)$3.3M$18MSeed2023

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Seed$3.3M · 2023

Stages are modeled from round size (public records carry no series label). No record for: Pre-Seed — the company may have raised it under a different exemption, merged it into an adjacent record, or skipped it. Sequence completeness: 50%.

Modeled valuation trajectory
$17.5M
Base estimate est.
$3.0M
Conservative case
$55.4M
Upside case
$16.5M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Seeda $1.0M–$4.0M round). Valuation is modeled from stage benchmarks. Directional, not a quoted figure.

Not enough modeled valuation points to chart a trajectory.

Model inputs · modeled:benchmark-stage-stepup-v1
20%
Dilution assumption
Implied ownership sold in the financing.
40%
Survival probability
18% low · 62% high
1.45×/yr
Annual markup
1.90×/yr upside case
2.6 yr
Elapsed time used
2.6 yr actual, capped for stale marks
general
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
Avg between rounds
Capital velocity
2.6 yr
On record since
2023
First round
1
Rounds on file
How it compares to the market

Benchmarked against 25008 companies in Other. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 1.6× above median
This company$3.3M
Sector median$2.0M
Latest round — vs other Seed rounds in sector (real $, this stage) 1.9× above median
This company$3.3M
Sector median$1.7M
Modeled value — vs sector median (estimate, all stages) 1.0× of median
This company$17.5M
Sector median$17.7M

Raised more than 58% of sector peers (real $). Modeled value above 50% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #296 of 1,231.

This companyCohort peer
$10.0M$100.0M$1.0M$10.0MCapital raised (log)Dropee Inc. · Seed Raised $3.9M · modeled $40.6M (est)NFH Northern Project Development, LLC · Seed Raised $4.0M · modeled $40.6M (est)FactorFund-Note-2022 LLC · Seed Raised $4.0M · modeled $40.0M (est)Immersion Elements LLC · Seed Raised $3.8M · modeled $39.9M (est)Possip, Inc. · Seed Raised $5.8M · modeled $39.6M (est)Porch Group, Inc. · Seed Raised $6.0M · modeled $38.8M (est)Rootwurks, Inc. · Seed Raised $3.9M · modeled $38.7M (est)Cordelia Capital Holdings Inc. · Seed Raised $3.9M · modeled $38.3M (est)99 Counties, Inc. · Seed Raised $3.7M · modeled $38.1M (est)2910 Richmond Hill 1 LLC · Seed Raised $3.8M · modeled $37.5M (est)BH Polycor Holding Inc. · Seed Raised $3.9M · modeled $37.0M (est)FitJoy, Inc. · Seed Raised $3.7M · modeled $36.9M (est)Doing Experiments, Inc. (this company) Raised $3.3M · modeled $17.5M (est)Doing Experiments, Inc.
CompanyStageRaised · realValue · estvs peer med.
Dropee Inc.Seed$3.9M$40.6M3.61×
NFH Northern Project Development, LLCSeed$4.0M$40.6M3.61×
FactorFund-Note-2022 LLCSeed$4.0M$40.0M3.56×
Immersion Elements LLCSeed$3.8M$39.9M3.55×
Possip, Inc.Seed$5.8M$39.6M3.52×
Porch Group, Inc.Seed$6.0M$38.8M3.45×
Rootwurks, Inc.Seed$3.9M$38.7M3.44×
Cordelia Capital Holdings Inc.Seed$3.9M$38.3M3.41×
99 Counties, Inc.Seed$3.7M$38.1M3.38×
2910 Richmond Hill 1 LLCSeed$3.8M$37.5M3.33×
BH Polycor Holding Inc.Seed$3.9M$37.0M3.28×
FitJoy, Inc.Seed$3.7M$36.9M3.28×
Doing Experiments, Inc. this companySeed$3.3M$17.5M1.56×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Seed$3.3M2023-11-13$16.5M$17.5M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Seed$3.3M2023-11-13
    • First recorded raise — entered as Seed.
    • 10 investors on this round.
Intelligence
Modeled next raise
$5.3M
Modeled next size est.range $3.4M$8.4M
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Michael Giordano1 other2023-11
Emily Ketcham2023-11
Lisa Guerrera2023-11
Registry & provenance

Doing Experiments, Inc. is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
2006458
SEC CIK
2020
Incorporated
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
GreenOne Holdings, Inc.OtherSeed$3.3M$17.3Msame sector · same stage
Apothekary Inc.OtherSeed$3.2M$17.3Msame sector · same stage
Diameter Principal Finance Partnership LPOtherSeed$3.4M$17.4Msame sector · same stage
Boat Fix, Inc.OtherSeed$3.4M$17.7Msame sector · same stage
NewOrderAuto, Inc.OtherSeed$3.5M$18.1Msame sector · same stage
Fairview Simpsonville, LLCOtherSeed$3.5M$17.0Msame sector · same stage
Flores Sea Holdco LLCOtherSeed$3.1M$17.4Msame sector · same stage
Sobet CoOtherSeed$3.5M$18.1Msame sector · same stage
Semantically similar

Matched by meaning, not labels — a local language model reads each company's name, sector and description and ranks the closest in that learned space. This catches look-alikes that cross sector boundaries; the structured list above explains its matches, this one trusts the text. Directional, like every modeled signal here.

CompanySectorStageValue · estMatch
Method Testing Laboratories, Inc.OtherSeed$34.1M81%
SIMULATE, Inc.OtherSeries B$390.2M80%
iFoodDecisionSciences, Inc.OtherSeries B$130.6M79%
LabLabee Inc.OtherSeed$15.0M78%
Wonder Project, Inc.OtherSeries D+$1.2B78%
Applied Creativity, Inc.OtherPre-Seed$15.1M77%
YouScience, LLCOtherSeries A$34.8M77%
Creator, Inc.Other TechnologySeries B$279.2M76%
Frequently asked
How much funding has Doing Experiments, Inc. raised?
Doing Experiments, Inc. has raised approximately $3.3M in disclosed capital across 1 recorded financing round, aggregated from public filings.
What is Doing Experiments, Inc.'s estimated valuation?
Provath's modeled valuation for Doing Experiments, Inc. is approximately $17.5M (modeled range $3.0M–$55.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Doing Experiments, Inc. at?
Doing Experiments, Inc.'s latest modeled financing stage is Seed. Its most recent recorded round closed around Mon Nov 13.
What does Doing Experiments, Inc. do and where is it based?
Doing Experiments, Inc. operates in the Other sector, based in NEW YORK.
Explore related

See where Doing Experiments, Inc. sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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