Companies · Other Technology

Dna Direct Inc

SAN FRANCISCO · Other Technology

Diligence memoA one-page analyst read on Dna Direct Inc — recommendation, valuation, rhythm, risks.
$1.5M
Total raised · real
2
Rounds
0.5×
Latest step-up
Top 65%
Sector rank · raised
Pre-Seed
Latest stage · inferred · Thu Oct 01 2009 00:00:00 GMT+0000 (Coordinated Universal Time)

Dna Direct Inc looks over-valued against its niche peers and is dormant on financing cadence.

Synthesized from the figures below est. — every claim rests on a number shown on this page. Valuation uses the technology sector profile.

Analyst read est. — computed against this company's niche peers in the same era. Inputs shown; not a quoted figure.

Over-valued
  • Modeled value is 2.53× the median modeled value of Pre-Seed Other Technology companies in 2007–2009 (348 peers) — value vs value, same stage and era.
Dormant
  • Last raise 16.7 yr ago; this sector typically re-raises about every 13 months.
  • Silent for over 3× the sector's normal cadence.
Leadership

No named principal in this company's public records yet — see all operators below.

Explore how these operators interlock with other companies in the operator network.

Where it sits in Other Technology

Dna Direct Inc is one of 21292 Other Technology companies tracked from SAN FRANCISCO. By capital raised it ranks in the long tail (ahead of 36% of sector peers), and mid-pack by modeled valuation est..

Ranking is computed against this company's own sector cohort — reported capital is fact; valuation tiers are modeled.

As reported in public records reported — not modeled.

US
Jurisdiction
Amount raised vs valuation, by round

Solid bars are reported offering amounts reported; hatched bars are the modeled post-money valuation est. — both on one shared scale so you can read raise-vs-worth at each round directly. Use the toggles to overlay data labels and the niche-peer / market average value lines.

Amount raised · realModeled valuation · estCumulative funded · real
$0$13M$25M$38M$50MPre-Seed · 2009-10-01 Raised $1000K (real) Modeled valuation $42M (est)$1000K$42MPre-Seed2009Pre-Seed · 2009-10-01 Raised $500K (real) Modeled valuation $21M (est)$500K$21MPre-Seed2009+$500KCumulative $1.5M

The line shows cumulative reported funding over the period; + labels show new capital added between points when there is room. Toggle on-bar figures, plus the niche-peer and market averages, to read this company against its cohort. Benchmarks are modeled medians.

Financing ladder & sequence gaps
Pre-Seed$1000K · 2009
Pre-Seed extension$500K · 2009

Stages are modeled from round size (public records carry no series label). Ladder is contiguous — every modeled rung has a record.

Modeled valuation trajectory
$42.4M
Base estimate est.
$653K
Conservative case
$480.4M
Upside case
$5.6M
Modeled post-money

Round size and date are reported; the stage label is inferred from round size (latest is Pre-Seeda round under $1.0M). Valuation is modeled from stage benchmarks scaled by the technology sector profile. Directional, not a quoted figure.

Pre-Seed · modeled $42.4M · 2009-10-012009Pre-Seed · modeled $21.2M · 2009-10-012009
Model inputs · modeled:benchmark-stage-stepup-v1
18%
Dilution assumption
Implied ownership sold in the financing.
29%
Survival probability
12% low · 54% high
1.72×/yr
Annual markup
2.33×/yr upside case
6.0 yr
Elapsed time used
16.8 yr actual, capped for stale marks
technology
Sector profile
Adjusts growth and survival by industry.
Financing rhythm
0 mo
Avg between rounds
Capital velocity
16.7 yr
On record since
2009
First round
2
Rounds on file
How it compares to the market

Benchmarked against 21292 companies in Other Technology. Each bar is a median (the middle company, not an average — outliers don't skew it). Two yardsticks: real money raised (reported on Form D) and modeled value (our estimate est.). These are whole-sector medians across all stages, except the per-stage row.

Total raised — vs sector median (real $, all stages) 0.5× of median
This company$1.5M
Sector median$3.2M
Latest round — vs other Pre-Seed rounds in sector (real $, this stage) 1.3× above median
This company$500K
Sector median$375K
Modeled value — vs sector median (estimate, all stages) 1.1× above median
This company$42.4M
Sector median$37.3M

Raised more than 36% of sector peers (real $). Modeled value above 53% of peers (estimate).

Niche peers — same stage & era

A tighter cohort than the sector chart above — only companies at the same stage (Pre-Seed) that last raised in the same ~3-year era, ranked by modeled value est. (not money raised). This is the exact set the analyst read compares against, so a like-for-like cohort is what makes "over/under-valued" meaningful. This company ranks #21 of 348.

This companyCohort peer
$10.0M$100.0M$100K$1.0M$10.0MCapital raised (log)Anakam, Inc. · Pre-Seed Raised $1.0M · modeled $42.4M (est)Offisync Corp · Pre-Seed Raised $1.0M · modeled $42.4M (est)Clear Momentum, Inc. · Pre-Seed Raised $1.0M · modeled $42.4M (est)iCyt Mission Technology Inc · Pre-Seed Raised $1.0M · modeled $42.4M (est)Medium Entertainment Inc · Pre-Seed Raised $1.0M · modeled $42.4M (est)iovation Inc · Pre-Seed Raised $1.0M · modeled $42.4M (est)Spawn Labs, Inc. · Pre-Seed Raised $1.0M · modeled $42.4M (est)Flexilis Inc · Pre-Seed Raised $1.0M · modeled $42.4M (est)TapDynamics, Inc. · Pre-Seed Raised $1.0M · modeled $42.4M (est)Kynetx, Inc. · Pre-Seed Raised $1.3M · modeled $42.4M (est)Teleran Technologies Inc · Pre-Seed Raised $1.0M · modeled $42.4M (est)World Sports Technology, Inc. · Pre-Seed Raised $1.0M · modeled $42.4M (est)Dna Direct Inc (this company) Raised $1.5M · modeled $42.4M (est)Dna Direct Inc
CompanyStageRaised · realValue · estvs peer med.
Anakam, Inc.Pre-Seed$1.0M$42.4M2.53×
Offisync CorpPre-Seed$1.0M$42.4M2.53×
Clear Momentum, Inc.Pre-Seed$1.0M$42.4M2.53×
iCyt Mission Technology IncPre-Seed$1.0M$42.4M2.53×
Medium Entertainment IncPre-Seed$1.0M$42.4M2.53×
iovation IncPre-Seed$1.0M$42.4M2.53×
Spawn Labs, Inc.Pre-Seed$1.0M$42.4M2.53×
Flexilis IncPre-Seed$1.0M$42.4M2.53×
TapDynamics, Inc.Pre-Seed$1.0M$42.4M2.53×
Kynetx, Inc.Pre-Seed$1.3M$42.4M2.53×
Teleran Technologies IncPre-Seed$1.0M$42.4M2.53×
World Sports Technology, Inc.Pre-Seed$1.0M$42.4M2.53×
Dna Direct Inc this companyPre-Seed$1.5M$42.4M2.53×
Full financing history

Stage is inferred from round size est., not reported on the filing — a round's dollar size maps to a bucket: Pre-Seed <$1.0M · Seed $1.0M–$4.0M · Series A $4.0M–$15M · Series B $15M–$40M · Series C $40M–$100M · Series D+ $100M–$400M · Growth/Late >$400M.

StageAmount · realAnnouncedPost-money · estValue · estConf.
Pre-Seed$1000K2009-10-01$5.6M$42.4M90%
Pre-Seed$500K2009-10-01$2.8M$21.2M90%
What happened at each round

Step-up, pace versus the sector's normal cadence, and revenue/exemption moves — read straight from the reported round facts reported.

  1. Pre-Seed$1000K2009-10-01
    • First recorded raise — entered as Pre-Seed.
  2. Pre-Seed$500K2009-10-01
    • Filed alongside the prior round (same month) — likely a tranche or amendment.
    • Round 2.0× smaller than the prior — bridge or down round.
Intelligence
Modeled next raise
$500K
Modeled next size est.range $500K$800K
0.5×
Last step-up
Capital velocity

Predictive signals are modeled est. from this company's own cadence and step-up, plus sector benchmarks — directional, not advice. Peer set and a CSV export live in your analyst workspace.

Key people & operators

Officers, directors and promoters named in this company's public recordsreported — the people who run it (not its investors). "Also runs" counts come from name-matching across all records, so verify before acting.

PersonRoleAlso runsTied since
Brad Popovich2009-10
C.S. F. Yannias2009-10
Jodi F. Hubler2009-10
Kemp Battle2009-10
Ryan Phelan2009-10
Sharon F. Terry2009-10
Registry & provenance

Dna Direct Inc is an official record sourced from the U.S. Securities and Exchange Commission (SEC). U.S. data is aggregated from SEC Form D filings.

United States
Country of record
US
Jurisdiction
1287857
SEC CIK
Similar companies

Nearest neighbours across the whole database — matched on sector, stage and capital scale, and on shared operators (officers or directors named at both companies in public filings). A discovery shortlist, not a valuation cohort — verify before acting, the same way modeled figures are directional.

CompanySectorStageRaised · realValue · estWhy similar
Armored Info, LLCOther TechnologyPre-Seed$1.5M$42.4Msame sector · same stage
Gravity Jack, Inc.Other TechnologyPre-Seed$1.5M$42.4Msame sector · same stage
Mediamogul, LlcOther TechnologyPre-Seed$1.5M$42.4Msame sector · same stage
Nefsis CorpOther TechnologyPre-Seed$1.5M$42.4Msame sector · same stage
LightArrow, Inc.Other TechnologyPre-Seed$1.5M$42.4Msame sector · same stage
Teamwork Retail, LLCOther TechnologyPre-Seed$1.5M$42.4Msame sector · same stage
Wiji, Inc.Other TechnologyPre-Seed$1.6M$42.3Msame sector · same stage
Discover World Ventures, Inc.Other TechnologyPre-Seed$1.6M$42.4Msame sector · same stage
Frequently asked
How much funding has Dna Direct Inc raised?
Dna Direct Inc has raised approximately $1.5M in disclosed capital across 2 recorded financing rounds, aggregated from public filings.
What is Dna Direct Inc's estimated valuation?
Provath's modeled valuation for Dna Direct Inc is approximately $42.4M (modeled range $653K–$480.4M). This is an algorithmic estimate derived from round sizes and same-niche peers — not a quoted or reported figure.
What funding stage is Dna Direct Inc at?
Dna Direct Inc's latest modeled financing stage is Pre-Seed. Its most recent recorded round closed around Thu Oct 01.
What does Dna Direct Inc do and where is it based?
Dna Direct Inc operates in the Other Technology sector, based in SAN FRANCISCO.
Explore related

See where Dna Direct Inc sits in the wider market — its sector, location and stage cohorts, each with their own leaderboards and capital-flow timelines.

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