Diligence memo · auto-generated · as of July 2, 2026
Defined Brand, LLC
Defined Brand, LLC looks under-valued against its niche peers and is quiet on financing cadence.
Businessfiled
Defined Brand, LLC operates in Consumer / Retail, based in SAN FRANCISCO.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Defined Brand, LLC has raised $1.2M in disclosed capital across 4 recorded rounds, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $360K on 2024-03-25.
Most recent recorded round closed around 2024-03-25.
Valuation (modeled)modeled
Provath models Defined Brand, LLC at approximately $1.0M (range $216K–$3.7M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Under-valued. Modeled value is 0.66× the median modeled value of Pre-Seed Consumer / Retail companies in 2022–2024 (34 peers) — value vs value, same stage and era.
Financing rhythm & timingmixed
Historic cadence: a new round about every 13 months.
Last raise 2.3 yr ago; this sector typically re-raises about every 15 months.
Slightly overdue versus sector cadence.
The last round stepped up 1.1× from the prior — scaling.
Comparablesmixed
Capital scale ranks ahead of 85% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 79% of those peers.
Closest niche peers: Gaingels Better Brand 2022 LLC, Magical Brands, Inc., Piermont Brands, Inc., Southern Sky Brands, Llc, Sound Brands LLC.
Peoplefiled
2 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.