Diligence memo · auto-generated · as of July 2, 2026
Defined Brand, Inc.
Defined Brand, Inc. looks fair against its niche peers and is active on financing cadence.
Businessfiled
Defined Brand, Inc. operates in Consumer / Retail, based in CARROLLTON.
No verified homepage on file yet — operating evidence is limited to the public record.
Capital & rounds (filed)filed
Defined Brand, Inc. has raised $686K in disclosed capital across 1 recorded round, aggregated from public filings. Its latest round is modeled as Pre-Seed (a round under $1.0M).
Largest single filing: $686K on 2025-10-30.
Most recent recorded round closed around 2025-10-30.
Valuation (modeled)modeled
Provath models Defined Brand, Inc. at approximately $1.2M (range $412K–$2.8M). This is an algorithmic estimate from round sizes and same-niche peers — not a quoted or reported figure.
Read: Fair. Modeled value is 1.38× the median modeled value of Pre-Seed Consumer / Retail companies in 2025–2027 (9 peers) — value vs value, same stage and era. Within the normal band (138% of peer median) for its niche.
Financing rhythm & timingmixed
Last raise 8 mo ago; this sector typically re-raises about every 15 months.
Raising on or ahead of the sector's normal rhythm.
Comparablesmixed
Capital scale ranks ahead of 82% of Consumer / Retail peers (1161 compared).
Modeled value ranks above 80% of those peers.
Closest niche peers: Isanti Brands, LLC, Fitura Brands Inc, Zero86 Brands, Inc., Aussie Brands Inc., Uscape Apparel LLC.
Peoplefiled
4 named people on file across officers, directors and signatories.
Risks & flagsmixed
No clearly named CEO/founder/principal in the surfaced records — key-person evidence is thin.